---
title: "Retinol Supplements — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/retinol-supplements"
last_updated: "2026-08-11T16:43:53.201Z"
locale: en
meta:
description: "Niche score 42/100 · $67K/yr market · 55K searches/yr · $15.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $67K/yr market · 55K searches/yr · $15.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Retinol Supplements — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **retinol supplements**
**Skip it**
A small market ($67K/yr) — this niche doesn't clear our bar today.
Market size 17Growth 19Conversion 78Competition 26Returns 98Price range 61Avg price 77Brand share 46Review moat 25Quality gap 22
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.95**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.67–$31.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,671.4**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$67K**
$67K/yr · 55K searches
According to Flapen's Amazon United States niche tracking, retinol supplements is a $67K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **retinol supplements market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$64K–$80K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#350**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **92 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**455**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**17%**
- Pure Encapsulations40% - NOW Foods13% - Bronson12% - Peak Performance7% - MARYRUTH'S6% - PROTOCOL FOR LIFE BALANCE6% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.
2K1KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/retinol-supplements/trend)
## **Top retinol supplements search terms**
- **vitamin a retinol**14K/yr+6.1%4.2% conv. - **organic vitamin a**10K/yr+14.8%3.4% conv. - **vitamin a retinol supplement**6K/yr-19.8%5.0% conv. - **pure vitamin a**6K/yr-12.3%18.1% conv. - **retinol vitamin a**7K/yr-56.2%3.5% conv. - **pure encapsulations vitamin a**4K/yr-7.3%21.1% conv. - **retinol supplements**3K/yr-11.6%1.4% conv. - **vitamin a organic**3K/yr-7.9%5.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/retinol-supplements/search-terms)
## **Top retinol supplements products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$13K30%$20K40%$27K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pure Encapsulations Vitamin A - 3 000 mcg - from Cod Liver Oil - Immune & Vision Support* - Vitamin A Palmitate Supplement - Non-GMO - 120 Softgel Capsules**Pure Encapsulations**$11.99**4.7★3,541 rev](https://www.amazon.com/dp/B004JWY2YA) [2**Pure Encapsulations Vitamin A + Carotenoids (Lutein Zeaxanthin and Astaxanthin) | Hypoallergenic Dietary Supplement | 90 Capsules**Pure Encapsulations**$31.12**4.7★313 rev](https://www.amazon.com/dp/B01AMKE2I8) [3**Bronson Vitamin A 10 000 IU Healthy Vision and Immune Support 250 Softgels**Bronson**$9.95**4.7★23,331 rev](https://www.amazon.com/dp/B0006ZUS92) [4**NOW Supplements Vitamin A 10 000 IU Eye Health* Essential Nutrition 100 Softgels**NOW Foods**$4.67**4.8★5,328 rev](https://www.amazon.com/dp/B001F0R9G2) [5**MARYRUTHS Organics USDA Organic Vitamin A Liquid Drops 1 oz Sugar Free**MARYRUTH'S**$16.68**4.6★1,073 rev](https://www.amazon.com/dp/B09ZPXMSXC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**USDA Organic Vitamin A Liquid Drops Supplement - Vegan High Bioavailability for Eye Skin + Bone Health - for Adults Men Women Kids - Vit A Oil Retinyl Palmitate - Gluten Free Zero Sugar 1 fl oz**Peak Performance**$21.37**314 rev2y ago](https://www.amazon.com/dp/B0BYQ6WNJ5) [**MARYRUTHS Organics USDA Organic Vitamin A Liquid Drops 1 oz Sugar Free**MARYRUTH'S**$16.68**1,073 rev4y ago](https://www.amazon.com/dp/B09ZPXMSXC) [**Why Not Natural Vitamin A Drops 10000 IU - Liquid retinyl Palmitate with Coconut MCT Oil Vegan VIT A Supplement for Skin - 1 oz sublingual Tincture**Why Not Natural**$19.01**1,499 rev4y ago](https://www.amazon.com/dp/B09M99XBHM) [**SHIZAM Retinol Vitamin A Gummies Gummy Vitamins for Clear Complexion & Glowing Skin: Anti-Aging Multi-Vitamin for Women: Collagen Booster: Pill/Pills Capsule/Capsules Supplement/Supplements Alt**SHIZAM**$19.85**135 rev4y ago](https://www.amazon.com/dp/B09F73L1MG) [**Certified Organic Vitamin A 5000 IU Supplement Capsules - High Potency Vitamins - for Adults Men Women Kids - Made with Carrot Juice - Great for Immune Skin Eye Support - Non GMO Vegan Pills**Peak Performance**$21.33**742 rev6y ago](https://www.amazon.com/dp/B084RDGLFD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Freeda Vitamin A 15 000 IU Retinyl Palmitate Vegan Kosher No Fish Eye Vision Immune & Skin Support Tiny Easy-to-Swallow Tablets VIT A Vitamina A Supplement 250 Tablets**FREEDA**$24.38**4.5★**▲ 129%**](https://www.amazon.com/dp/B003CO347W) [**PROTOCOL FOR LIFE BALANCE Vitamin A 25 000 IU - Eye Retina and Immune Health - 100 Softgels**PROTOCOL FOR LIFE BALANCE**$10.88**4.6★**▲ 45%**](https://www.amazon.com/dp/B0083UTFIM) [**Pure Encapsulations Vitamin A + Carotenoids (Lutein Zeaxanthin and Astaxanthin) | Hypoallergenic Dietary Supplement | 90 Capsules**Pure Encapsulations**$31.12**4.7★**▲ 35%**](https://www.amazon.com/dp/B01AMKE2I8) [**NOW Supplements Vitamin A 10 000 IU Eye Health* Essential Nutrition 100 Softgels**NOW Foods**$4.67**4.8★**▲ 26%**](https://www.amazon.com/dp/B001F0R9G2) [**Why Not Natural Vitamin A Drops 10000 IU - Liquid retinyl Palmitate with Coconut MCT Oil Vegan VIT A Supplement for Skin - 1 oz sublingual Tincture**Why Not Natural**$19.01**4.6★**▲ 17%**](https://www.amazon.com/dp/B09M99XBHM)
**~~View all trending →~~**
## **What buyers say about retinol supplements**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Vitamin**17%
*“A Great Vitamin Supplement”*
**Value For Money**13%
*“Good price”*
**Quality-Overall**11%
*“Quality: Feels well manufactured and sealed”*
**Soft Feel**4%
*“My skin is smoother”*
**Suitability Combination Skin**4%
*“Great For Restoring Skin”*
**Moist/Dry**4%
*“hydrates so well”*
**Eye-Hygiene**3%
*“Works good for eye health”*
**Skin Health**2%
*“Very good for your skin health”*
**Advertised Vs Actual Product**2%
*“Better than expected”*
**Ease Of Chewing/Swallowing**2%
*“easy swallow jell caps”*
### **What buyers complain about **
**Oily/Greasy**17%
*“Way too greasy for me”*
**Allergies**10%
*“Allergic reaction”*
**Vitamin**7%
*“This is too much Vitamin A dose”*
**Smell**4%
*“Weird odor”*
**Skin Health**3%
*“Skin was burning for a week”*
**Functionality-Overall**3%
*“Doesnt work”*
**Moist/Dry**3%
*“then my face started getting dry”*
**Absorbency**3%
*“Not absorbing”*
**Suitability Oily Skin**3%
*“It made my skin oily”*
**Side Effects**2%
*“Even a tiny drop makes you nauseated”*
### **Top return reasons **
**Oily/Greasy**17%
**Skin Health**11%
**Functionality-Overall**10%
**Advertised Vs Actual Product**9%
**Smell**8%
**Value For Money**6%
**Product Condition**6%
**Suitability Combination Skin**4%
**Strength**3%
**Moist/Dry**3%
## **Common questions**
- **Is retinol supplements profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 15 tracked products. 90-day search growth is -12.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the retinol supplements niche?**
- 12 brands and 455 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in retinol supplements?**
- Top complaints mined from reviews: Oily/Greasy, Allergies, Vitamin. The return rate is 0.3%.
- **When does demand for retinol supplements peak?**
- Demand peaks in Apr; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the retinol supplements niche?**
- Listings span $4.67–$31.12; the average listing price is $15.95 (sweet spot $15–$100). The average incumbent carries 4,671 reviews — the moat a new listing must climb.
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