---
title: "Retention Tape — $100K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/retention-tape"
last_updated: "2026-08-11T14:59:55.956Z"
locale: en
meta:
description: "Niche score 35/100 · $100K/yr market · 65K searches/yr · $10.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $100K/yr market · 65K searches/yr · $10.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Retention Tape — $100K/yr Amazon US Niche (2026) - Flapen"
---
# **retention tape**
**Skip it**
Prices mostly outside the sweet spot ($6.94–$13.70) — this niche doesn't clear our bar today.
Market size 25Growth 20Conversion 97Competition 13Returns 98Price range 0Avg price 37Brand share 12Review moat 45Quality gap 20
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,022.44**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$10.39**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$100K**
$100K/yr · 65K searches
**Growth**
**Bad****-10.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$6.94–$13.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, retention tape is a $100K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 35/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **retention tape market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$104K–$130K**
- units × avg price
- **Conversion rate**
- **14.9%**
- **Avg BSR**
- **#206**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**2%**
- Mölnlycke38% - Medline30% - Healqu17% - Mefix8% - FRESINIDER3% - Smith & Nephew2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 57 weeks — -10.9% search growth over the last 90 days.
1K750Spike '25Prime Day '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/health-household/retention-tape/trend)
## **Top retention tape search terms**
- **mefix tape**20K/yr-12.9%13.7% conv. - **dressing retention tape**9K/yr+19.0%8.3% conv. - **retention tape**8K/yr-2.5%12.5% conv. - **mefix tape for henna**6K/yr-43.9%12.1% conv. - **medfix dressing retention tape**5K/yr+9.0%19.3% conv. - **medline tape**5K/yr+22.4%7.7% conv. - **retention tape for wound care**4K/yr-35.5%11.4% conv. - **mefix**3K/yr-1.6%15.2% conv. - **mefix medical tape**4K/yr-42.3%22.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/retention-tape/search-terms)
## **Top retention tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$20K30%$30K40%$40K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mefix Perforated Dressing Retention Tape with Liner 2 x 11 Yd 310599 1 Box 1 /Box**Mölnlycke**$8.80**4.7★1,754 rev](https://www.amazon.com/dp/B000ITHSVW) [2**Dressing Retention Tape - 2 x 11yd 2 Rolls Premium Non-Woven Hypoallergenic Cloth - Secure and Gentle Adhesive for Wound Dressings - Latex-Free and Versatile for Sensitive Skin Care - HEALQU**Healqu**$10.11**4.6★2,156 rev](https://www.amazon.com/dp/B0B4PPLJDT) [3**Medline MedFix Dressing Retention Tape with S-Release Liner Secures Primary Dressings and Medical Appliances 4 x 11 yd**Medline**$13.70**4.7★3,868 rev](https://www.amazon.com/dp/B00F0TNYJK) [4**Medline MedFix Dressing Retention Tape with S-Release Liner Secures Primary Dressings and Medical Appliances 2 x 11 yd**Medline**$11.70**4.7★3,868 rev](https://www.amazon.com/dp/B00F0TNUZS) [5**Medline MedFix Dressing Retention Tape with S-Release Liner Secures Primary Dressings and Medical Appliances 6 x 11 yd**Medline**$11.75**4.7★3,868 rev](https://www.amazon.com/dp/B00EB03G9M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FRESINIDER Dressing Retention Tape 2 Rolls 2 x 11 Yards Hypoallergenic Medical Fixation Tape for Securing Dressings & Bandages Breathable Non-Woven Fabric Gentle Adhesion Latex Free**FRESINIDER**$10.02**52 rev8mo ago](https://www.amazon.com/dp/B0G2RJNH9S) [**NBLEISHI Dressing Retention Tape 2 x 11 yd 1 Roll**NBLEISHI**$6.94**251 rev2y ago](https://www.amazon.com/dp/B0CCJ8QHMY) [**Dressing Retention Tape - 2 x 11yd 2 Rolls Premium Non-Woven Hypoallergenic Cloth - Secure and Gentle Adhesive for Wound Dressings - Latex-Free and Versatile for Sensitive Skin Care - HEALQU**Healqu**$10.11**2,156 rev5y ago](https://www.amazon.com/dp/B0B4PPLJDT) [**Mefix - 311099 4 x 11 yds (10cm x 10m) Dressing Fixation Fabric**Mefix**$11.06**444 rev8y ago](https://www.amazon.com/dp/B07DPD5YS3) [**Medline MedFix Dressing Retention Tape with S-Release Liner Secures Primary Dressings and Medical Appliances 4 x 11 yd**Medline**$13.70**3,868 rev18y ago](https://www.amazon.com/dp/B00F0TNYJK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FRESINIDER Dressing Retention Tape 2 Rolls 2 x 11 Yards Hypoallergenic Medical Fixation Tape for Securing Dressings & Bandages Breathable Non-Woven Fabric Gentle Adhesion Latex Free**FRESINIDER**$10.02**4.7★**▲ 128%**](https://www.amazon.com/dp/B0G2RJNH9S) [**Medline MedFix Dressing Retention Tape with S-Release Liner Secures Primary Dressings and Medical Appliances 4 x 11 yd**Medline**$13.70**4.7★**▲ 36%**](https://www.amazon.com/dp/B00F0TNYJK) [**Mefix Perforated Dressing Retention Tape with Liner 2 x 11 Yd 310599 1 Box 1 /Box**Mölnlycke**$8.80**4.7★**▲ 12%**](https://www.amazon.com/dp/B000ITHSVW) [**Medline MedFix Dressing Retention Tape with S-Release Liner Secures Primary Dressings and Medical Appliances 6 x 11 yd**Medline**$11.75**4.7★**— 1%**](https://www.amazon.com/dp/B00EB03G9M) [**Hypafix Dressing Retention Tape: 2 X 11 Yds Each**Smith & Nephew**$9.41**4.8★**▼ 14%**](https://www.amazon.com/dp/B000CDP1I6)
**~~View all trending →~~**
## **What buyers say about retention tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**30%
*“sticks well”*
**Quality-Overall**15%
*“Excellent product”*
**Ease Of Use**7%
*“Ease of use”*
**Advertised Vs Actual Product**7%
*“Works as advertised”*
**Value For Money**6%
*“Well worth it”*
**Efficiency**4%
*“Works perfectly”*
**Skin Health**3%
*“works well on the skin”*
**Flexibility**3%
*“It's flexible and easy to use”*
**Allergies**2%
*“No skin irritation”*
**Durability**2%
*“This was durable”*
### **What buyers complain about **
**Adhesion/Stickiness**35%
*“Poor adhesive”*
**Allergies**9%
*“May cause a rash”*
**Ease Of Use**5%
*“Extremely difficult to remove”*
**Strength**4%
*“it is flimsier”*
**Residue**3%
*“There is adhesive residue visible on my skin”*
**Flexibility**3%
*“is not stretchable and is much more stiff and probably stickier”*
**Skin Health**2%
*“Doesnt do good on baby skin”*
**Sensitivity-Overall**2%
*“I have a very sensitive skin”*
**Thickness**2%
*“The fabric is very thin and low-profile,”*
**Pain Relief-Overall**1%
*“EXTREMELY painful to remove”*
### **Top return reasons **
**Adhesion/Stickiness**54%
**Size-Overall**11%
**Advertised Vs Actual Product**10%
**Functionality-Overall**4%
**Ease Of Use**2%
**Product Condition**2%
**Value For Money**2%
**Skin Health**2%
**Material Quality**2%
**Certifications**2%
## **Common questions**
- **Is retention tape profitable to sell on Amazon United States?**
- The niche generates $100K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Skip it (35/100).
- **How competitive is the retention tape niche?**
- 7 brands and 46 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in retention tape?**
- Top complaints mined from reviews: Adhesion/Stickiness, Allergies, Ease Of Use. The return rate is 0.5%.
- **When does demand for retention tape peak?**
- Demand peaks in Sep–Oct; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the retention tape niche?**
- Listings span $6.94–$13.70; the average listing price is $10.39 (sweet spot $15–$100). The average incumbent carries 2,022 reviews — the moat a new listing must climb.
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