---
title: "Retaine Pm — $90K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/retaine-pm"
last_updated: "2026-08-06T00:53:58.950Z"
locale: en
meta:
description: "Niche score 37/100 · $90K/yr market · 59K searches/yr · $18.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $90K/yr market · 59K searches/yr · $18.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Retaine Pm — $90K/yr Amazon US Niche (2026) - Flapen"
---
# **retaine pm**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 16Conversion 80Competition 0Returns 100Price range 78Avg price 84Brand share 0Review moat 25Quality gap 42
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.58**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$9.31–$35.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,063.2**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$90K**
$90K/yr · 59K searches
**Growth**
**Bad****-18.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, retaine pm is a $90K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **retaine pm market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$149K–$186K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#596**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **91 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**198**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Retaine74% - OCuSOFT14% - Refresh4% - Systane4% - Soothe4%
## **Demand**
Weekly Amazon search volume, last 36 weeks — -18.2% search growth over the last 90 days.
2K1KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/retaine-pm/trend)
## **Top retaine pm search terms**
- **retaine pm**21K/yr+0.4%7.8% conv. - **retaine pm eye ointment**16K/yr-34.8%13.7% conv. - **retaine eye ointment**11K/yr-12.9%9.4% conv. - **retaine pm nighttime lubricant eye ointment**6K/yr-51.4%14.5% conv. - **retaine pm ointment**3K/yr-15.3%13.0% conv. - **retaine ointment**3K/yr-26.4%8.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/retaine-pm/search-terms)
## **Top retaine pm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$18K40%$36K60%$54K80%$72K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Retaine PM Nighttime Lubricant Eye Ointment 5g (2 Pack)**Retaine**$35.56**4.4★181 rev](https://www.amazon.com/dp/B07WNK51NZ) [2**Retaine PM 5g Tube by Retaine**OCuSOFT**$23.80**4.6★154 rev](https://www.amazon.com/dp/B00XIPNG0K) [3**Refresh P.M. Lubricant Eye Ointment Nighttime Relief Preservative-Free 0.12 Oz Sterile Packaging May Vary**Refresh**$11.65**4.5★8,935 rev](https://www.amazon.com/dp/B000052XC0) [4**Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count**Systane**$12.61**4.5★5,470 rev](https://www.amazon.com/dp/B001G0ML14) [5**Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz**Soothe**$9.31**4.5★5,576 rev](https://www.amazon.com/dp/B00WJZAOS2)
### **Newest**
by launch date
[**Retaine PM Nighttime Lubricant Eye Ointment 5g (2 Pack)**Retaine**$35.56**181 rev3y ago](https://www.amazon.com/dp/B07WNK51NZ) [**Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count**Systane**$12.61**5,470 rev10y ago](https://www.amazon.com/dp/B001G0ML14) [**Retaine PM 5g Tube by Retaine**OCuSOFT**$23.80**154 rev11y ago](https://www.amazon.com/dp/B00XIPNG0K) [**Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz**Soothe**$9.31**5,576 rev11y ago](https://www.amazon.com/dp/B00WJZAOS2) [**Refresh P.M. Lubricant Eye Ointment Nighttime Relief Preservative-Free 0.12 Oz Sterile Packaging May Vary**Refresh**$11.65**8,935 rev20y ago](https://www.amazon.com/dp/B000052XC0)
### **Trending**
90-day click momentum
[**Refresh P.M. Lubricant Eye Ointment Nighttime Relief Preservative-Free 0.12 Oz Sterile Packaging May Vary**Refresh**$11.65**4.5★**▲ 265%**](https://www.amazon.com/dp/B000052XC0) [**Retaine PM Nighttime Lubricant Eye Ointment 5g (2 Pack)**Retaine**$35.56**4.4★**▲ 18%**](https://www.amazon.com/dp/B07WNK51NZ) [**Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz**Soothe**$9.31**4.5★**▼ 17%**](https://www.amazon.com/dp/B00WJZAOS2) [**Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count**Systane**$12.61**4.5★**▼ 35%**](https://www.amazon.com/dp/B001G0ML14) [**Retaine PM 5g Tube by Retaine**OCuSOFT**$23.80**4.6★**▼ 45%**](https://www.amazon.com/dp/B00XIPNG0K)
## **What buyers say about retaine pm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**20%
*“Adds comfort to dry eyes”*
**Eye-Hygiene**17%
*“Helps with dry eyes”*
**Efficiency**8%
*“Gel is effective”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Value For Money**6%
*“this is very fairly priced”*
**Quality-Overall**6%
*“Excellent product”*
**Lubrication**4%
*“Nice eye lubricant”*
**Ease Of Use**2%
*“Very effective and easy to use”*
**Comfort-Overall**2%
*“Very comforting”*
**Soothing Effect**2%
*“It instantly soothed my eyes”*
### **What buyers complain about **
**Value For Money**12%
*“is very expensive”*
**Moist/Dry**11%
*“less moisturizing”*
**Thickness**10%
*“Too thick in the small tube”*
**Allergies**7%
*“My eyes felt irritated The next day”*
**Functionality-Overall**6%
*“not really working”*
**Ease Of Use**5%
*“Could not use”*
**Visibility**5%
*“It blurred my vision for quite sometime”*
**Size-Overall**3%
*“Very small”*
**Pain Relief-Overall**3%
*“The pain was intense”*
**Sensitivity-Overall**2%
*“Burns sensitive eyes”*
### **Top return reasons **
**Value For Money**100%
## **Common questions**
- **Is retaine pm profitable to sell on Amazon United States?**
- The niche generates $90K/yr across 5 tracked products. 90-day search growth is -18.2%. Flapen's verdict: Skip it (37/100).
- **How competitive is the retaine pm niche?**
- 5 brands and 198 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in retaine pm?**
- Top complaints mined from reviews: Value For Money, Moist/Dry, Thickness. The return rate is 0.0%.
- **What does it cost to enter the retaine pm niche?**
- Listings span $9.31–$35.56; the average listing price is $18.58 (sweet spot $15–$100). The average incumbent carries 4,063 reviews — the moat a new listing must climb.
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