---
title: "Trend — replenish - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/replenish/trend"
last_updated: "2026-08-08T10:46:07.479Z"
locale: en
meta:
  description: "Niche score 57/100 · $2.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $2.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — replenish - Flapen"
---

# **replenish**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 22Conversion 90Competition 24Returns 98Price range 85Avg price 95Brand share 6Review moat 38Quality gap 53

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$2.9M**

$2.9M/yr · 1.0M searches

**Avg price**

**Incredible****$26.46**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****10.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$9.34–$52.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,722.36**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-5.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Trend