---
title: "Reishi Mushroom — $830K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/reishi-mushroom"
last_updated: "2026-08-10T03:53:53.480Z"
locale: en
meta:
description: "Niche score 59/100 · $830K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $830K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Reishi Mushroom — $830K/yr Amazon US Niche (2026) - Flapen"
---
# **reishi mushroom**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 74Growth 15Conversion 77Competition 49Returns 100Price range 88Avg price 95Brand share 56Review moat 54Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.47**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.80–$77.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$830K**
$830K/yr · 431K searches
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,358.32**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-20.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, reishi mushroom is a $830K/yr Amazon United States market (431K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **reishi mushroom market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$764K–$1.0M**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#260**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**547**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 95%
**Open market**
**24%**
- Real Mushrooms24% - Double Wood Supplements17% - Host Defense16% - Carlyle8% - Horbäach7% - Micro Ingredients5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.
10K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/reishi-mushroom/trend)
## **Top reishi mushroom search terms**
- **reishi**117K/yr-21.4%4.2% conv. - **reishi mushroom capsules**109K/yr-22.6%8.6% conv. - **reishi mushroom**100K/yr-20.0%4.6% conv. - **reishi mushroom supplements**14K/yr-3.4%5.6% conv. - **reishi mushroom extract**18K/yr-25.1%3.8% conv. - **reshi supplement**12K/yr-37.1%5.8% conv. - **real mushrooms reishi**7K/yr+33.0%11.9% conv. - **reishi mushrooms**9K/yr-32.3%3.7% conv. - **reishi extract**5K/yr-19.8%4.3% conv. - **reshi**5K/yr-34.6%4.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/reishi-mushroom/search-terms)
## **Top reishi mushroom products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$41K10%$83K15%$124K20%$166K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Real Mushrooms Reishi Mushroom Capsules - Handpicked Organic Mushroom Extracts - Red Reishi for Tranquil Daily Wellness with Verified Beta Glucans Vegan Non-GMO No Grain Fillers 90 ct**Real Mushrooms**$39.29**4.6★1,975 rev](https://www.amazon.com/dp/B07D32VNLP) [2**Reishi Mushroom Capsules (4:1 Ganoderma Extract 1 000mg Red Reishi Powder per Serving) 300 Count 5 Month Supply Potent Mushroom Supplement for Immune System Support and Defense by Double Wood**Double Wood Supplements**$19.82**4.6★1,983 rev](https://www.amazon.com/dp/B088C1PQ36) [3**Host Defense Reishi Capsules - Heart & Immune Health Support Supplement - Mushroom Supplement to Support Energy & Vitality - Reishi Supplement to Aid Overall Well-Being - 120 Capsules**Host Defense**$46.95**4.6★2,181 rev](https://www.amazon.com/dp/B002WIVHKU) [4**Host Defense Reishi Capsules - Heart & Immune Health Support Supplement - Mushroom Supplement to Support Energy & Vitality - Reishi Supplement to Aid Overall Well-Being - 60 Capsules (30 Servings)***Host Defense**$25.37**4.6★2,181 rev](https://www.amazon.com/dp/B002WJ49W2) [5**Carlyle Reishi Mushroom Capsules | 300 Count**Carlyle**$19.53**4.6★635 rev](https://www.amazon.com/dp/B09RQ9DFZP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Herbal Roots Organic Reishi Mushroom Capsules - Made with Pure Fruiting Bodies - USDA Certified Organic - Supports Vitality & Cognitive Function - 60 Vegan Capsules**Herbal Roots**$28.72**52 rev1y ago](https://www.amazon.com/dp/B0F72NL525) [**Dried Whole Reishi Mushroom - 2.8 oz All-Natural Reishi Mushrooms for Cooking Soup Tea and Vegan Recipes No Additives No GMO**HOLFLYING**$14.00**16 rev1y ago](https://www.amazon.com/dp/B0DZNQYQ1S) [**Carlyle Reishi Mushroom Extract Capsules | 120 Count**Carlyle**$9.08**158 rev2y ago](https://www.amazon.com/dp/B0CF65KZCG) [**Horbach Reishi Mushroom Capsules | 200 Count**Horbäach**$14.97**204 rev3y ago](https://www.amazon.com/dp/B0CCB3G6VQ) [**Clean Nutraceuticals Lions Mane 20in1 Mushroom Supplement with Turkey Tail Reishi Cordyceps Chaga Maitake Meshima Poria Cocos Shiitake Oyster Porcini Enoki - 1 Pack**Clean Nutraceuticals**$25.78**7,867 rev3y ago](https://www.amazon.com/dp/B0BG6TGKZS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dried Whole Reishi Mushroom - 2.8 oz All-Natural Reishi Mushrooms for Cooking Soup Tea and Vegan Recipes No Additives No GMO**HOLFLYING**$14.00**4.8★**▲ 198%**](https://www.amazon.com/dp/B0DZNQYQ1S) [**Host Defense Reishi Capsules - Heart & Immune Health Support Supplement - Mushroom Supplement to Support Energy & Vitality - Reishi Supplement to Aid Overall Well-Being - 60 Capsules (30 Servings)***Host Defense**$25.37**4.6★**▲ 93%**](https://www.amazon.com/dp/B002WJ49W2) [**OM MUSHROOM SUPERFOOD Reishi Mushroom Capsules Superfood Supplement 90 Count 30 Days Organic Adaptogen for Stress Relief and Immune Health**OM MUSHROOM SUPERFOOD**$24.46**4.7★**▲ 56%**](https://www.amazon.com/dp/B07MCLLVQM) [**Host Defense Reishi Extract - Heart & Immune Health Support Supplement - Mushroom Supplement to Support Energy & Vitality - Reishi Supplement to Aid Overall Well-Being - 1 fl oz (30 Servings)***Host Defense**$15.71**4.5★**▲ 54%**](https://www.amazon.com/dp/B00BUUN95C) [**Fresh Nutrition Organic Reishi Mushroom Capsules - Rich in Alpha Glucan - Ganoderma Lucidum & Ganoderma Applanatim - Third Party Tested - 90 Capsules/Pills**Fresh Nutrition**$19.52**4.5★**▲ 35%**](https://www.amazon.com/dp/B07FYPLZ4L)
**~~View all trending →~~**
## **What buyers say about reishi mushroom**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Excellent product”*
**Value For Money**7%
*“Price is fair”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Efficiency**5%
*“It works well”*
**Stress/Anxiety**5%
*“stress level has calmed down”*
**Taste-Overall**5%
*“I forgot how good Reishi mushrooms taste”*
**Immunity Booster**4%
*“Good for immunity”*
**Energy Level**4%
*“Great product, very noticeable effects in energy level”*
**Focus Enhancement**4%
*“I have been feeling more focused”*
**Sleep Quality**4%
*“a great night sleep”*
### **What buyers complain about **
**Taste-Overall**10%
*“The taste is horrible”*
**Side Effects**9%
*“The effect was to worsen my insomnia”*
**Sleep Quality**7%
*“This made me feel sluggish, brain fog and it gave me insomnia”*
**Bitter**6%
*“Bitter”*
**Quality-Overall**5%
*“Garbage”*
**Functionality-Overall**5%
*“Didn't Work”*
**Acid Regulator/Stomach Ache Relief**5%
*“Before starting these he had horrible stomach issues”*
**Dosage**5%
*“I stop taking it”*
**Value For Money**4%
*“Even though it is a bit costly”*
**Advertised Vs Actual Product**4%
*“False claims”*
### **Top return reasons **
**Functionality-Overall**50%
**Value For Money**25%
**Compatibility-Overall**25%
## **Common questions**
- **Is reishi mushroom profitable to sell on Amazon United States?**
- The niche generates $830K/yr across 25 tracked products. 90-day search growth is -20.6%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the reishi mushroom niche?**
- 19 brands and 547 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in reishi mushroom?**
- Top complaints mined from reviews: Taste-Overall, Side Effects, Sleep Quality. The return rate is 0.0%.
- **When does demand for reishi mushroom peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the reishi mushroom niche?**
- Listings span $8.80–$77.62; the average listing price is $25.47 (sweet spot $15–$100). The average incumbent carries 1,358 reviews — the moat a new listing must climb.
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