---
title: "Reishi Mushroom Powder — $161K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/reishi-mushroom-powder"
last_updated: "2026-08-09T23:48:54.008Z"
locale: en
meta:
description: "Niche score 50/100 · $161K/yr market · 70K searches/yr · $27.49 avg price. Soft demand (-7.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $161K/yr market · 70K searches/yr · $27.49 avg price. Soft demand (-7.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Reishi Mushroom Powder — $161K/yr Amazon US Niche (2026) - Flapen"
---
# **reishi mushroom powder**
**Worth a look**
Shows low returns (0.0%), but soft demand (-7.6% this quarter) keeps it on the watch list.
Market size 34Growth 21Conversion 81Competition 28Returns 100Price range 94Avg price 95Brand share 46Review moat 50Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.49**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.04–$76.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,545.29**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$161K**
$161K/yr · 70K searches
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, reishi mushroom powder is a $161K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **reishi mushroom powder market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$137K–$165K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#377**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**542**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**16%**
- Micro Ingredients21% - Terrasoul Superfoods20% - BulkSupplements15% - Real Mushrooms12% - OM MUSHROOM SUPERFOOD10% - Host Defense6% - Open — no brand owns it (5 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.
2K1KBlack Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/reishi-mushroom-powder/trend)
## **Top reishi mushroom powder search terms**
- **reishi mushroom powder**45K/yr-7.5%7.3% conv. - **reishi powder**13K/yr-2.5%6.2% conv. - **organic reishi mushroom powder**4K/yr-13.2%6.8% conv. - **red reishi mushroom powder**4K/yr-2.8%9.2% conv. - **reishi mushroom powder organic**3K/yr-29.3%10.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/reishi-mushroom-powder/search-terms)
## **Top reishi mushroom powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$16K15%$24K20%$32K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Micro Ingredients Organic Reishi Mushroom Extract 16 oz | 100:1 Red Reishi | Supports Immunity Mood & Stress Relief | Great for Tea Tonic & Daily Rituals | Non-GMO Vegan Friendly**Micro Ingredients**$29.33**4.6★1,373 rev](https://www.amazon.com/dp/B01JNNAQVW) [2**Terrasoul Superfoods Organic Reishi Mushroom Powder (4:1 Extract) 5.5 Oz Immune Support Stress Relief Better Sleep Embrace the Power of Adaptogenic Mushrooms**Terrasoul Superfoods**$15.91**4.6★2,511 rev](https://www.amazon.com/dp/B00GEHKYHC) [3**BulkSupplements.com Reishi Mushroom Extract Powder - Reishi Mushroom Powder Supplement for Overall Well-Being - Gluten Free 1g per Serving 250g (8.8 oz) (Pack of 1)**BulkSupplements**$18.70**4.6★982 rev](https://www.amazon.com/dp/B01N1FVIEW) [4**Real Mushrooms Reishi Mushroom Powder - Handpicked Organic Mushroom Extracts - Red Reishi for Tranquil Daily Wellness with Verified Beta Glucans Vegan Non-GMO No Grain Fillers 45 Servings**Real Mushrooms**$38.66**4.4★1,151 rev](https://www.amazon.com/dp/B07D338M35) [5**Om Mushroom Superfood Reishi Organic Mushroom Powder 100 Servings Organic Adaptogen Powder for Stress Relief and Immune Health**OM MUSHROOM SUPERFOOD**$27.32**4.6★540 rev](https://www.amazon.com/dp/B09FDFQD8B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Beleon Goods For Life Reishi Mushroom Powder 8 oz - to Support the Bodys Defenses Calmness and Harmony Vitality**Beleon Goods For Life**$14.30**17 rev1y ago](https://www.amazon.com/dp/B0FJLTL1CX) [**Nature Restore Organic Reishi Mushroom Powder (10 oz). Pure Ganoderma Lucidum Adaptogen for Stress and Immune Support Bulk Whole Mushroom Powder for DIY Coffee**Nature Restore**$21.00**63 rev2y ago](https://www.amazon.com/dp/B0CMFMFZM5) [**Real Mushrooms Reishi Mushroom Powder - Handpicked Organic Mushroom Extracts - Red Reishi for Tranquil Daily Wellness with Verified Beta Glucans Vegan Non-GMO No Grain Fillers 100 Servings**Real Mushrooms**$76.63**49 rev3y ago](https://www.amazon.com/dp/B0BXQ2JVKL) [**Om Mushroom Superfood Reishi Organic Mushroom Powder 100 Servings Organic Adaptogen Powder for Stress Relief and Immune Health**OM MUSHROOM SUPERFOOD**$27.32**540 rev4y ago](https://www.amazon.com/dp/B09FDFQD8B) [**PURE ORIGINAL INGREDIENTS Reishi Mushroom (8oz) Lingzhi Traditional Supplement Non-GMO Lab-Verified**PURE ORIGINAL INGREDIENTS**$14.04**218 rev5y ago](https://www.amazon.com/dp/B08QJR7K6P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Naturealm Sacred 7 Organic Mushroom Blend Powder 7-in-1 Fruiting Body Supplement with Lions Mane Reishi Chaga & Cordyceps 60 Servings**Naturealm**$32.23**4.5★**▲ 97%**](https://www.amazon.com/dp/B07NHH7HFL) [**Terrasoul Superfoods Organic Reishi Mushroom Powder (4:1 Extract) 11 Oz (2 Pack) - Immune Boosting | Coffee Enhancer | Deeper Sleep**Terrasoul Superfoods**$27.71**4.6★**▲ 66%**](https://www.amazon.com/dp/B00QQTW1GA) [**Om Mushroom Superfood Reishi Organic Mushroom Powder 100 Servings Organic Adaptogen Powder for Stress Relief and Immune Health**OM MUSHROOM SUPERFOOD**$27.32**4.6★**▲ 26%**](https://www.amazon.com/dp/B09FDFQD8B) [**Nutricost Organic Reishi Mushroom Powder 0.5LB (8oz) Gluten-Free GMO-Free**Nutricost**$17.58**4.6★**▲ 18%**](https://www.amazon.com/dp/B07QNMCXHG) [**Micro Ingredients Organic Mega Mushroom Powder 10oz (284 Days Supply) |10-in-1 with Chaga Lions Mane Cordyceps & More | Great for Smoothies & Daily Use**Micro Ingredients**$35.48**4.5★**▲ 13%**](https://www.amazon.com/dp/B07RG8MMXW)
**~~View all trending →~~**
## **What buyers say about reishi mushroom powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Overall it feels like a high-quality blend”*
**Taste-Overall**11%
*“has a good taste in my tea”*
**Value For Money**7%
*“Def worth it”*
**Energy Level**7%
*“I have an amazing amount of energy all day”*
**Solubility**5%
*“mixes well”*
**Ease Of Use**4%
*“Easy to use”*
**Immunity Booster**4%
*“Great immune support”*
**Focus Enhancement**4%
*“easy way to support focus”*
**Vitamin**3%
*“Great mushroom supplement”*
**Blend/Ratio**3%
*“You can definitely tell this is a premium blend”*
### **What buyers complain about **
**Taste-Overall**10%
*“Has no taste”*
**Value For Money**9%
*“not worth the price”*
**Dosage**8%
*“perhaps I have not been on it long enough or I am not taking enough per day”*
**Bitter**8%
*“Bitter”*
**Size-Overall**5%
*“Smaller size than expected”*
**Ingredients-Overall**5%
*“its product may contain heavy metals”*
**Solubility**5%
*“Does NOT Blend well”*
**Flavor**4%
*“Flavor reminds me of a sugar chocolate”*
**Smell**4%
*“Smell like mushrooms with horrible taste”*
**Nutritional Content**3%
*“It has maltodextrin terrible for carnivores and low carb eaters”*
### **Top return reasons **
**Functionality-Overall**100%
## **Common questions**
- **Is reishi mushroom powder profitable to sell on Amazon United States?**
- The niche generates $161K/yr across 17 tracked products. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the reishi mushroom powder niche?**
- 11 brands and 542 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in reishi mushroom powder?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Dosage. The return rate is 0.0%.
- **When does demand for reishi mushroom powder peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the reishi mushroom powder niche?**
- Listings span $14.04–$76.63; the average listing price is $27.49 (sweet spot $15–$100). The average incumbent carries 1,545 reviews — the moat a new listing must climb.
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