---
title: "Search terms — refrigerated probiotics - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/refrigerated-probiotics/search-terms"
last_updated: "2026-08-11T13:31:14.339Z"
locale: en
meta:
  description: "Niche score 51/100 · $1.4M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $1.4M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — refrigerated probiotics - Flapen"
---

# **refrigerated probiotics**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 85Growth 24Conversion 83Competition 24Returns 100Price range 76Avg price 95Brand share 3Review moat 21Quality gap 32

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$44.20**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.4M**

$1.4M/yr · 364K searches

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$17.84–$125.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-1.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****11,152.06**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## Search terms