---
title: "Search terms — refillable toothpaste tubes - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/refillable-toothpaste-tubes/search-terms"
last_updated: "2026-08-11T20:44:32.458Z"
locale: en
meta:
  description: "Niche score 60/100 · $93K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $93K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — refillable toothpaste tubes - Flapen"
---

# **refillable toothpaste tubes**

**Worth a look**

Shows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 23Growth 96Conversion 43Competition 61Returns 79Price range 0Avg price 23Brand share 57Review moat 75Quality gap 98

**Quality gap**

**Incredible****3.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Incredible****+163.2%**

90-day search growth — must beat 0% to launch

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****517.53**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$93K**

$93K/yr · 324K searches

**Avg price**

**Bad****$8.36**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$5.06–$14.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")

## Search terms