---
title: "Reeses Protein Powder — $134K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/reeses-protein-powder"
last_updated: "2026-08-11T13:23:34.104Z"
locale: en
meta:
description: "Niche score 52/100 · $134K/yr market · 41K searches/yr · $36.70 avg price. Soft demand (-1.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $134K/yr market · 41K searches/yr · $36.70 avg price. Soft demand (-1.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Reeses Protein Powder — $134K/yr Amazon US Niche (2026) - Flapen"
---
# **reeses protein powder**
**Worth a look**
Shows low returns (0.0%), but soft demand (-1.8% this quarter) keeps it on the watch list.
Market size 30Growth 24Conversion 83Competition 49Returns 100Price range 93Avg price 95Brand share 45Review moat 25Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$36.70**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.46–$83.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$134K**
$134K/yr · 41K searches
**Review moat**
**Bad****4,840.74**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, reeses protein powder is a $134K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Feb–Apr. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **reeses protein powder market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$147K–$184K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **90 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**581**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 96%
**Open market**
**18%**
- Orgain46% - Optimum Nutrition10% - Quest9% - C48% - NAKED5% - RYSE Up Supplements3%
## **Demand & seasonality**
Weekly Amazon search volume, last 71 weeks — -1.8% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Apr · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/health-household/reeses-protein-powder/trend)
## **Top reeses protein powder search terms**
- **whey protein powder peanut butter**7K/yr+6.1%4.5% conv. - **orgain peanut butter protein powder**9K/yr-4.3%15.5% conv. - **peanut butter whey protein powder**6K/yr+4.1%4.8% conv. - **protein powder peanut butter flavor**5K/yr-17.9%4.9% conv. - **whey protein peanut butter**4K/yr+3.9%3.3% conv. - **peanut butter flavored protein powder**4K/yr-4.6%4.7% conv. - **orgain organic protein powder peanut butter**3K/yr-5.4%20.8% conv. - **orgain peanut butter**3K/yr+10.2%15.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/reeses-protein-powder/search-terms)
## **Top reeses protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$27K30%$40K40%$54K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Orgain Organic Vegan Protein Powder Peanut Butter - 21g Plant Protein 7g Prebiotic Fiber Low Net Carb No Dairy Ingredients No Added Sugar For Shakes & Smoothies 2.03 lb (Packaging May Vary)**Orgain**$28.16**4.6★9,825 rev](https://www.amazon.com/dp/B06W52PLFP) [2**Orgain Organic Simple Vegan Protein Powder Peanut Butter - 20g Plant Based Protein With less Ingredients No Artificial Sweeteners Gluten Free No Dairy or Lactose 1.25 lb (Packaging May Vary)**Orgain**$23.09**4.5★1,329 rev](https://www.amazon.com/dp/B088T41Y3Y) [3**C4 Whey Protein Powder Reeses Peanut Butter & Chocolate - 25g Protein 0g Added Sugar 140 Calories Per Serving Supports Muscle Recovery 28 Servings Premium Whey for Post-Workout**C4**$35.40**4.6★1,085 rev](https://www.amazon.com/dp/B0DJB9VYF3) [4**Optimum Nutrition Gold Standard 100% Whey Protein Powder Chocolate Peanut Butter 2 Pound (Packaging May Vary)**Optimum Nutrition**$37.61**4.6★8,669 rev](https://www.amazon.com/dp/B006E54GJG) [5**Quest Nutrition Peanut Butter Protein Powder 23g Protein 1g Sugar Low Carb Gluten Free 3 Pound 43 Servings**Quest**$41.88**4.5★4,558 rev](https://www.amazon.com/dp/B07L92D4YQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jacked Factory Authentic ISO Grass Fed Whey Protein Isolate Powder - Low Carb Non-GMO Muscle Building Protein w/No Fillers Post Workout Recovery Chocolate Peanut Butter - 25 Servings**Jacked Factory**$29.04**463 rev5mo ago](https://www.amazon.com/dp/B0FTZPVS4Q) [**C4 Whey Protein Powder Reeses Peanut Butter & Chocolate - 25g Protein 0g Added Sugar 140 Calories Per Serving Supports Muscle Recovery 28 Servings Premium Whey for Post-Workout**C4**$35.40**1,085 rev1y ago](https://www.amazon.com/dp/B0DJB9VYF3) [**Orgain X Justins Organic Vegan Nut Butter Protein Powder Peanut Butter- 20g Plant Protein 2g Sugar Gluten Free No Dairy Soy Ingredients or Artificial Flavors 1.17 lb**Orgain**$30.29**131 rev2y ago](https://www.amazon.com/dp/B0CZZ78R8L) [**Orgain X Justins Organic Vegan Nut Butter Protein Powder Chocolate Peanut Butter- 20g Plant Protein 1g Sugar Gluten Free No Dairy Soy Ingredients or Artificial Flavors 1.17 lb**Orgain**$29.30**397 rev2y ago](https://www.amazon.com/dp/B0CZZFKDC7) [**RYSE Loaded Protein Powder - Skippy Peanut Butter - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub**RYSE Up Supplements**$36.33**678 rev2y ago](https://www.amazon.com/dp/B0CZDL2SMQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jacked Factory Authentic ISO Grass Fed Whey Protein Isolate Powder - Low Carb Non-GMO Muscle Building Protein w/No Fillers Post Workout Recovery Chocolate Peanut Butter - 25 Servings**Jacked Factory**$29.04**4.3★**▲ 212%**](https://www.amazon.com/dp/B0FTZPVS4Q) [**RYSE Loaded Protein Powder - Skippy Peanut Butter - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub**RYSE Up Supplements**$36.33**4.7★**▲ 163%**](https://www.amazon.com/dp/B0CZDL2SMQ) [**2 LB Powdered Peanut Butter from US Farms Bulk Only 1 Ingredient - Roasted Peanuts Vegan No Additives Preservative Free No Salt No Sugar - 76 Servings - NAKED PB**NAKED**$19.93**4.6★**▲ 119%**](https://www.amazon.com/dp/B00NQLE5JC) [**Jocko Fuel Whey Protein Powder Chocolate Peanut Butter 22g Protein Digestive Enzymes + Probiotic Blend No Sugar Added with Essential Amino Acids + Electrolyte Minerals 25 Servings**Jocko Fuel**$41.17**4.6★**▲ 102%**](https://www.amazon.com/dp/B0CH1S4BB5) [**Optimum Nutrition Gold Standard 100% Whey Protein Powder Chocolate Peanut Butter 5 Pound (Packaging May Vary)**Optimum Nutrition**$83.35**4.6★**▲ 83%**](https://www.amazon.com/dp/B07DJL1PJT)
**~~View all trending →~~**
## **What buyers say about reeses protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“Yummy snack”*
**Nutritional Content**20%
*“Good amount of protein”*
**Flavor**11%
*“The flavor is rich”*
**Quality-Overall**7%
*“Amazing Quality”*
**Solubility**3%
*“Mixes well”*
**Value For Money**3%
*“Great deal”*
**Ingredients-Overall**3%
*“CLEAN Ingredients”*
**Blend/Ratio**3%
*“It blends well”*
**Sweetness**2%
*“It manages to be sweet”*
**Texture/Consistency-Overall**1%
*“The texture is great”*
### **What buyers complain about **
**Taste-Overall**25%
*“Bad chemical taste”*
**Flavor**10%
*“Flavor is awful”*
**Value For Money**8%
*“BIG price increase”*
**Nutritional Content**7%
*“high in protein”*
**Smell**2%
*“Smell is off”*
**Ingredients-Overall**2%
*“High lead content”*
**Sweetness**2%
*“Cloyingly Sweet”*
**Artificial Sweeteners**1%
*“Strong artificial sugar taste”*
**Texture/Consistency-Overall**1%
*“The texture though is the worst part”*
**Acid Regulator/Stomach Ache Relief**1%
*“I have a very sensitive stomach”*
### **Top return reasons **
**Taste-Overall**30%
**Size-Overall**19%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Smell**5%
**Nutritional Content**4%
**Ingredients-Overall**4%
**Artificial Sweeteners**4%
**Texture/Consistency-Overall**4%
**Flavor**3%
## **Common questions**
- **Is reeses protein powder profitable to sell on Amazon United States?**
- The niche generates $134K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the reeses protein powder niche?**
- 15 brands and 581 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in reeses protein powder?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- **When does demand for reeses protein powder peak?**
- Demand peaks in Feb–Apr; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the reeses protein powder niche?**
- Listings span $13.46–$83.35; the average listing price is $36.70 (sweet spot $15–$100). The average incumbent carries 4,841 reviews — the moat a new listing must climb.
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