---
title: "Red Yeast Rice — $5.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/red-yeast-rice"
last_updated: "2026-08-10T03:45:27.042Z"
locale: en
meta:
description: "Niche score 61/100 · $5.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $5.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Red Yeast Rice — $5.6M/yr Amazon US Niche (2026) - Flapen"
---
# **red yeast rice**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 98Growth 23Conversion 96Competition 41Returns 100Price range 83Avg price 95Brand share 45Review moat 28Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$5.6M**
$5.6M/yr · 1.7M searches
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$25.03**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.36–$53.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,673.53**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, red yeast rice is a $5.6M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red yeast rice market data**
- **Units sold / yr**
- **200K–250K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$5.0M–$6.3M**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#107**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**573**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**17%**
- Natures Craft36% - THORNE16% - Nutricost11% - Nature's Bounty10% - ForestLeaf6% - Jarrow Formulas5% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -4.5% search growth over the last 90 days.
30K20KPrime Day '25 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/red-yeast-rice/trend)
## **Top red yeast rice search terms**
- **red yeast rice**739K/yr-11.8%10.2% conv. - **red yeast rice with coq10**262K/yr+14.5%10.0% conv. - **red rice yeast for cholesterol**154K/yr+3.1%10.5% conv. - **red yeast rice extract for high cholesterol**145K/yr-11.7%9.0% conv. - **red rice yeast**82K/yr+3.1%9.2% conv. - **red yeast rice 1200 mg**44K/yr-4.3%7.3% conv. - **red rice yeast with coq10**36K/yr-19.5%8.6% conv. - **red yeast rice supplement**35K/yr-4.9%6.9% conv. - **red yeast**31K/yr-2.4%7.0% conv. - **thorne red yeast rice with coq10 supplement**29K/yr-2.8%24.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/red-yeast-rice/search-terms)
## **Top red yeast rice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$561K20%$1.1M30%$1.7M40%$2.2M1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Craft Red Yeast Rice with CoQ10 Supplement - Advanced Healthy Heart & Healthy Cholesterol Levels Formula for Men & Women - Red Yeast Rice Capsules with 1200 mg per Serving and CoQ10-120 Count**Natures Craft**$21.33**4.6★8,081 rev](https://www.amazon.com/dp/B09J9C9F3G) [2**THORNE - Red Yeast Rice + CoQ10 - Supports Healthy Cholesterol Levels Already in a Normal Range & Heart Health - Added Antioxidant Support* - Third-Party Certified - Gluten-Free - 120 Capsules**THORNE**$43.89**4.6★2,048 rev](https://www.amazon.com/dp/B00192G10Q) [3**Nutricost Red Yeast Rice 1200mg 120 Capsules 60 Servings Gluten Free**Nutricost**$11.67**4.6★1,354 rev](https://www.amazon.com/dp/B09MZTZ26R) [4**Red Yeast Rice 1215 mg. Capsules - Extra Strength Red Rice Yeast with CoQ10 Supplement Plus Alpha Lipoic Acid & Organic Flaxseed Citrinin Free Supports Cardiovascular Health Non-GMO 90 Veggie Caps**ForestLeaf**$21.29**4.6★4,646 rev](https://www.amazon.com/dp/B07613LFKD) [5**Natures Bounty Red Yeast Rice Pills and Herbal Health Supplement Dietary Additive 600mg 120 Capsules**Nature's Bounty**$8.36**4.6★8,124 rev](https://www.amazon.com/dp/B002Y27JII)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VivoNu Red Yeast Rice with CoQ10 Citrus Bergamot Supplements* | 3000mg Red Yeast Rice Citrus Bergamot CoQ10 240 Capsules**VivoNu**$31.21**131 rev4mo ago](https://www.amazon.com/dp/B0GR5G5NDC) [**Micro Ingredients Red Yeast Rice with CoQ10 1200mg 240 Veggie Capsules | Cholesterol Support & Heart Health Supplements* | 4-in-1 with Flush Free Niacin & Fat Soluble Vitamin C | Filler Free Non-GMO**Micro Ingredients**$16.51**232 rev1y ago](https://www.amazon.com/dp/B0F7NQ81NX) [**Red Yeast Rice with CoQ10 Supplement - Advanced Healthy Heart & Healthy Cholesterol Levels Formula for Men & Women - Red Yeast Rice Capsules with 1200mg per Serving and CoQ10-60 Count**Natures Craft**$13.92**8,081 rev3y ago](https://www.amazon.com/dp/B0C1NVHMSL) [**Red Yeast Rice with CoQ10 Supplement - Advanced Healthy Heart & Healthy Cholesterol Levels Formula for Men & Women - Red Yeast Rice Capsules with 1200mg per Serving and CoQ10-240 Count**Natures Craft**$33.35**8,081 rev3y ago](https://www.amazon.com/dp/B0B75L8Y2Y) [**Nutricost Red Yeast Rice 1200mg 120 Capsules 60 Servings Gluten Free**Nutricost**$11.67**1,354 rev4y ago](https://www.amazon.com/dp/B09MZTZ26R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VivoNu Red Yeast Rice with CoQ10 Citrus Bergamot Supplements* | 3000mg Red Yeast Rice Citrus Bergamot CoQ10 240 Capsules**VivoNu**$31.21**4.8★**▲ 294%**](https://www.amazon.com/dp/B0GR5G5NDC) [**NOW Supplements Red Yeast Rice 600 mg Made with Organic Red Yeast Rice 240 Veg Capsules**NOW Foods**$26.69**4.6★**▲ 66%**](https://www.amazon.com/dp/B003O1IO8M) [**Micro Ingredients Red Yeast Rice with CoQ10 1200mg 240 Veggie Capsules | Cholesterol Support & Heart Health Supplements* | 4-in-1 with Flush Free Niacin & Fat Soluble Vitamin C | Filler Free Non-GMO**Micro Ingredients**$16.51**4.6★**▲ 46%**](https://www.amazon.com/dp/B0F7NQ81NX) [**Red Yeast Rice with CoQ10 Supplement - Advanced Healthy Heart & Healthy Cholesterol Levels Formula for Men & Women - Red Yeast Rice Capsules with 1200mg per Serving and CoQ10-60 Count**Natures Craft**$13.92**4.6★**▲ 36%**](https://www.amazon.com/dp/B0C1NVHMSL) [**Weider Red Yeast Rice Plus - Botanical Dietary Supplement for Heart Health - Antioxidant Wellness Supplement - with Phytosterols & Microalgae - 120 Capsules**Weider**$16.20**4.6★**▲ 34%**](https://www.amazon.com/dp/B076PKRJDR)
**~~View all trending →~~**
## **What buyers say about red yeast rice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Heart Health**36%
*“Cholesterol down”*
**Quality-Overall**16%
*“Excellent Product”*
**Advertised Vs Actual Product**7%
*“exactly as pictured/described”*
**Value For Money**6%
*“They are affordable”*
**Vitamin**3%
*“Great vitamin”*
**Side Effects**3%
*“The effect is outstanding and remarkable”*
**Efficiency**3%
*“Effective”*
**Ease Of Chewing/Swallowing**3%
*“Was easy on the stomach”*
**Nutritional Content**3%
*“Nicely packaged with good nutrition”*
**Ease Of Use**2%
*“easy to use”*
### **What buyers complain about **
**Side Effects**16%
*“Horrible side effects”*
**Heart Health**11%
*“Gives me severe heart burn”*
**Allergies**8%
*“Many Allergy Warnings”*
**Dosage**6%
*“I don't like taking a lot of meds”*
**Functionality-Overall**6%
*“Didn't work for me”*
**Muscle Pain Relief**5%
*“had to stop it due to the fact that it can aggravate muscle pain”*
**Ingredients-Overall**4%
*“Hate to leave a 1 star for micro ingredients”*
**Value For Money**4%
*“Expensive”*
**Joint Pain**3%
*“Extreme joint pain”*
**Acid Regulator/Stomach Ache Relief**3%
*“Stomach pain”*
### **Top return reasons **
**Side Effects**17%
**Comfort-Overall**11%
**Strength**11%
**Certifications**11%
**Wrinkles**11%
**Ingredients-Overall**11%
**Natural Ingredients**11%
**Functionality-Overall**11%
**Vitamin**6%
## **Common questions**
- **Is red yeast rice profitable to sell on Amazon United States?**
- The niche generates $5.6M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the red yeast rice niche?**
- 12 brands and 573 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in red yeast rice?**
- Top complaints mined from reviews: Side Effects, Heart Health, Allergies. The return rate is 0.0%.
- **When does demand for red yeast rice peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the red yeast rice niche?**
- Listings span $8.36–$53.76; the average listing price is $25.03 (sweet spot $15–$100). The average incumbent carries 3,674 reviews — the moat a new listing must climb.
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