---
title: "Trend — red wrapping paper - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/red-wrapping-paper/trend"
last_updated: "2026-08-11T17:42:53.755Z"
locale: en
meta:
  description: "Niche score 40/100 · $395K/yr market · 584K searches/yr · $9.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $395K/yr market · 584K searches/yr · $9.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — red wrapping paper - Flapen"
---

# **red wrapping paper**

**Skip it**

Soft demand (-47.7% this quarter) — this niche doesn't clear our bar today.

Market size 55Growth 1Conversion 73Competition 41Returns 44Price range 18Avg price 33Brand share 58Review moat 50Quality gap 23

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$395K**

$395K/yr · 584K searches

**Review moat**

**Good****1,496.29**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.5%**

return rate — above 5% kills the launch gate

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$9.97**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****$6.25–$16.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-47.7%**

90-day search growth — must beat 0% to launch

## Trend