---
title: "Red Wrapping Paper — $395K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/red-wrapping-paper"
last_updated: "2026-08-11T16:44:39.530Z"
locale: en
meta:
description: "Niche score 40/100 · $395K/yr market · 584K searches/yr · $9.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $395K/yr market · 584K searches/yr · $9.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Wrapping Paper — $395K/yr Amazon US Niche (2026) - Flapen"
---
# **red wrapping paper**
**Skip it**
Soft demand (-47.7% this quarter) — this niche doesn't clear our bar today.
Market size 55Growth 1Conversion 73Competition 41Returns 44Price range 18Avg price 33Brand share 58Review moat 50Quality gap 23
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$395K**
$395K/yr · 584K searches
**Review moat**
**Good****1,496.29**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$9.97**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$6.25–$16.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-47.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, red wrapping paper is a $395K/yr Amazon United States market (584K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red wrapping paper market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$299K–$399K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#288**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 99%
**Open market**
**22%**
- Iioscre26% - NESCCI15% - Ribbli10% - Donyang10% - HJIJIAY8% - woric7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -47.7% search growth over the last 90 days.
70K50KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 26.6×
[**Open Trend **](https://flapen.com/research/us/health-household/red-wrapping-paper/trend)
## **Top red wrapping paper search terms**
- **red wrapping paper**282K/yr-51.0%5.5% conv. - **red wrapping paper roll**40K/yr-43.3%5.9% conv. - **wrapping paper red**26K/yr-30.8%4.6% conv. - **red gift wrapping paper**17K/yr-39.4%4.0% conv. - **red birthday wrapping paper**5K/yr-5.7%0.6% conv. - **red christmas wrapping paper**72K/yr+60.6%0.2% conv. - **red gift wrap**7K/yr-55.4%3.7% conv. - **solid red wrapping paper**10K/yr-0.4%4.7% conv. - **papel de regalo rojo**5K/yr-56.3%2.7% conv. - **red foil wrapping paper**12K/yr-79.9%3.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/red-wrapping-paper/search-terms)
## **Top red wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$39K20%$79K30%$118K40%$158K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Iioscre Gift Wrapping Paper Red Wrapping Paper Roll Matte Metal Solid Color Wrapping Paper for Birthday Christmas Wedding Baby Shower Fathers Day Valentines Day 17.3 Inch X 32.8 Feet**Iioscre**$9.21**4.5★544 rev](https://www.amazon.com/dp/B0CYPK1YDM) [2**NESCCI Red Matte Wrapping Paper Solid Color Pearly-Lustre Paper Gift Wrapping Paper Perfect for Wedding Valentines Day Birthday Christmas Baby Shower DIY Bouquet (17 Inches X 32.8 Feet)**NESCCI**$11.46**4.4★2,038 rev](https://www.amazon.com/dp/B0CP38C9T4) [3**HJIJIAY Red Wrapping Paper Roll Metallic Red Wrapping Paper Matte Red Solid Color Paper for Birthday Wedding Parties Baby Shower Christmas DIY Bouquet -17 x 394 inch(33feet)**HJIJIAY**$7.29**4.4★95 rev](https://www.amazon.com/dp/B0F1TSWFHQ) [4**Ribbli Red Metallic Wrapping Paper Matte Red Solid Color Paper Perfect for Birthday Christmas Baby Shower Wedding Valentines Day- 17Inch x 394Inch(33Feet)**Ribbli**$11.82**4.7★558 rev](https://www.amazon.com/dp/B0CYBYKY5Q) [5**woric Red Wrapping Paper Roll 17 In X 33 Ft Solid Matte Red Metallic Wrapping Paper for Anniversaries Wedding Birthday Holiday DIY Bouquet**woric**$10.09**4.6★121 rev](https://www.amazon.com/dp/B0FMFHGDS1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HJIJIAY Red Wrapping Paper Roll Metallic Red Wrapping Paper Matte Red Solid Color Paper for Birthday Wedding Parties Baby Shower Christmas DIY Bouquet -17 x 394 inch(33feet)**HJIJIAY**$7.29**95 rev6mo ago](https://www.amazon.com/dp/B0F1TSWFHQ) [**DYSHIPEN 17 Wrapping Paper Rolls with Gift Bows Crimped Curling Ribbons Silk Like Satin Ribbon and Gift Tags For Christmas Gift Wrapping Birthday Baby Shower Wedding(16.4 Ft). (Red 17 Inch)**DYSHIPEN**$11.98**40 rev6mo ago](https://www.amazon.com/dp/B0GDYGRBWX) [**Ribbli Valentines Day Wrapping Paper Red Solid Pearly-Lustre Gift Wrapping Paper Perfect for Birthday Christmas Baby Shower Wedding Bouquet-17 Inches X 33 Feet**Ribbli**$12.93**31 rev10mo ago](https://www.amazon.com/dp/B0FQ2GTCBM) [**woric Red Wrapping Paper Roll 17 In X 33 Ft Solid Matte Red Metallic Wrapping Paper for Anniversaries Wedding Birthday Holiday DIY Bouquet**woric**$10.09**121 rev11mo ago](https://www.amazon.com/dp/B0FMFHGDS1) [**Aimyoo Red Metallic Wrapping Paper Roll - 17 Inches X 32.8 Feet Matte Solid Red Color Paper for Birthday Christmas Wedding Baby Shower Holiday Bridal Shower**Aimyoo**$9.08**69 rev1y ago](https://www.amazon.com/dp/B0F89T31W9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HJIJIAY Red Wrapping Paper Roll Metallic Red Wrapping Paper Matte Red Solid Color Paper for Birthday Wedding Parties Baby Shower Christmas DIY Bouquet -17 x 394 inch(33feet)**HJIJIAY**$7.29**4.4★**▲ 734%**](https://www.amazon.com/dp/B0F1TSWFHQ) [**WRAPAHOLIC Reversible Wrapping Paper - Mini Roll - 17 Inch X 33 Feet - Red and White Plaid Design for Birthday Holiday Wedding Baby Shower**WRAPAHOLIC**$9.89**4.8★**▲ 457%**](https://www.amazon.com/dp/B0BV5YTX7Z) [**BEISHIDA Red Gift Wrapping Paper Metallic Wrapping Paper Roll Solid Color Gift Wrap Paper Packing Paper for Wedding Birthday Graduation Christmas Wrapping Paper(17inches X 32.8ft)**BEISHIDA**$6.91**4.6★**▲ 368%**](https://www.amazon.com/dp/B0D634DVQL) [**DYSHIPEN 17 Wrapping Paper Rolls with Gift Bows Crimped Curling Ribbons Silk Like Satin Ribbon and Gift Tags For Christmas Gift Wrapping Birthday Baby Shower Wedding(16.4 Ft). (Red 17 Inch)**DYSHIPEN**$11.98**4.9★**▲ 354%**](https://www.amazon.com/dp/B0GDYGRBWX) [**Red Wrapping Paper 15x450 Construction Bulletin Board Art Craft Poster Decorative Paper Roll Mothers Day Valentines Birthday Bouquet Flower Gift Wrap Wedding Floral Supplies for Women Men**Donyang**$8.97**4.6★**▲ 269%**](https://www.amazon.com/dp/B0CNVVG84B)
**~~View all trending →~~**
## **What buyers say about red wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**30%
*“Colors are bright”*
**Quality-Overall**24%
*“Good quality; thick roll”*
**Durability**10%
*“didn't tear at all which was impressive - i even tried to tear it a few times. without going too crazy”*
**Thickness**8%
*“The paper is super thick”*
**Value For Money**6%
*“Great value for the money”*
**Ease Of Use**4%
*“It was easy to use”*
**Material Quality**3%
*“almost like plastic”*
**Paper Compatibility**2%
*“The paper works fine for gift wrapping”*
**Strength**2%
*“STRONG”*
**Brightness/Shine/Glow**2%
*“Nice and Shiny”*
### **What buyers complain about **
**Size-Overall**43%
*“Just didn't think it was as short as it was”*
**Thickness**15%
*“Very thick”*
**Color**13%
*“The color red is vastly different from the color shown here”*
**Brightness/Shine/Glow**2%
*“not really as bright as their picture shows - a little darker”*
### **Top return reasons **
**Size-Overall**34%
**Color**26%
**Value For Money**13%
**Advertised Vs Actual Product**7%
**Thin**4%
**Display Colors**3%
**Quality-Overall**3%
**Thickness**3%
**Material Quality**2%
**Brightness/Shine/Glow**2%
## **Common questions**
- **Is red wrapping paper profitable to sell on Amazon United States?**
- The niche generates $395K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -47.7%. Flapen's verdict: Skip it (40/100).
- **How competitive is the red wrapping paper niche?**
- 15 brands and 26 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in red wrapping paper?**
- Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 3.5%.
- **When does demand for red wrapping paper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 26.6× the quietest.
- **What does it cost to enter the red wrapping paper niche?**
- Listings span $6.25–$16.93; the average listing price is $9.97 (sweet spot $15–$100). The average incumbent carries 1,496 reviews — the moat a new listing must climb.
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