---
title: "Red Cups — $1.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/red-cups"
last_updated: "2026-08-11T20:44:30.703Z"
locale: en
meta:
description: "Niche score 47/100 · $1.7M/yr market · 690K searches/yr · $11.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $1.7M/yr market · 690K searches/yr · $11.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Cups — $1.7M/yr Amazon US Niche (2026) - Flapen"
---
# **red cups**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 90Growth 46Conversion 100Competition 0Returns 98Price range 47Avg price 43Brand share 0Review moat 19Quality gap 15
**Conversion**
**Incredible****22.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.7M**
$1.7M/yr · 690K searches
**Price range**
**Okay****$5.01–$24.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+16.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$11.12**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****14,862.4**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, red cups is a $1.7M/yr Amazon United States market (690K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red cups market data**
- **Units sold / yr**
- **150K–200K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **$1.7M–$2.2M**
- units × avg price
- **Conversion rate**
- **22.3%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Amazon Basics67% - Hefty19% - SOLO14% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.7% search growth over the last 90 days.
30K20KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/health-household/red-cups/trend)
## **Top red cups search terms**
- **red solo cups**291K/yr+26.2%21.2% conv. - **red cups**131K/yr+10.7%12.7% conv. - **red plastic cups**61K/yr+5.7%8.4% conv. - **red solo cups 16 oz**46K/yr+30.6%17.2% conv. - **red cup**31K/yr-2.8%3.7% conv. - **red solo cup**21K/yr+4.9%11.0% conv. - **red solo cups 12 oz**17K/yr+25.8%8.2% conv. - **red solo cups 18 oz**11K/yr+48.5%18.1% conv. - **red party cups**15K/yr+5.9%6.5% conv. - **red disposable cups**13K/yr-14.1%5.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/red-cups/search-terms)
## **Top red cups products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$257K30%$514K45%$771K60%$1.0M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Sturdy Disposable Plastic Party Cups for Cold Drinks Red 18oz 50 Count BPA-Free**Amazon Basics**$5.01**4.7★5,340 rev](https://www.amazon.com/dp/B0D6SMHQKN) [2**Amazon Basics Disposable Red Plastic Party Cups BPA-Free 18oz for Birthdays BBQs and Events 120 Count**Amazon Basics**$10.82**4.7★5,340 rev](https://www.amazon.com/dp/B0D6SC4BCJ) [3**Hefty Party On Disposable Plastic Party Cups 50 Count 18 Oz Red Cups for Parties Tailgates Birthdays Holidays and More Contoured Shape for Easy Gripping Strong and Durable**Hefty**$5.78**4.8★23,239 rev](https://www.amazon.com/dp/B00I9J3ACY) [4**SOLO Cup Company Red Squared Plastic Party 18 Ounce 200 Count 50 Count (Pack of 4)**SOLO**$24.00**4.8★4,381 rev](https://www.amazon.com/dp/B075ZQJ17T) [5**Hefty Party On Disposable Plastic Cups Assorted 16 Ounce 100 Count**Hefty**$9.97**4.8★36,012 rev](https://www.amazon.com/dp/B00OCGUG02)
### **Newest**
by launch date
[**Amazon Basics Disposable Red Plastic Party Cups BPA-Free 18oz for Birthdays BBQs and Events 120 Count**Amazon Basics**$10.82**5,340 rev1y ago](https://www.amazon.com/dp/B0D6SC4BCJ) [**Amazon Basics Sturdy Disposable Plastic Party Cups for Cold Drinks Red 18oz 50 Count BPA-Free**Amazon Basics**$5.01**5,340 rev1y ago](https://www.amazon.com/dp/B0D6SMHQKN) [**SOLO Cup Company Red Squared Plastic Party 18 Ounce 200 Count 50 Count (Pack of 4)**SOLO**$24.00**4,381 rev8y ago](https://www.amazon.com/dp/B075ZQJ17T) [**Hefty Party On Disposable Plastic Cups Assorted 16 Ounce 100 Count**Hefty**$9.97**36,012 rev12y ago](https://www.amazon.com/dp/B00OCGUG02) [**Hefty Party On Disposable Plastic Party Cups 50 Count 18 Oz Red Cups for Parties Tailgates Birthdays Holidays and More Contoured Shape for Easy Gripping Strong and Durable**Hefty**$5.78**23,239 rev12y ago](https://www.amazon.com/dp/B00I9J3ACY)
### **Trending**
90-day click momentum
[**Amazon Basics Disposable Red Plastic Party Cups BPA-Free 18oz for Birthdays BBQs and Events 120 Count**Amazon Basics**$10.82**4.7★**▲ 25%**](https://www.amazon.com/dp/B0D6SC4BCJ) [**SOLO Cup Company Red Squared Plastic Party 18 Ounce 200 Count 50 Count (Pack of 4)**SOLO**$24.00**4.8★**▲ 14%**](https://www.amazon.com/dp/B075ZQJ17T) [**Hefty Party On Disposable Plastic Party Cups 50 Count 18 Oz Red Cups for Parties Tailgates Birthdays Holidays and More Contoured Shape for Easy Gripping Strong and Durable**Hefty**$5.78**4.8★**— 6%**](https://www.amazon.com/dp/B00I9J3ACY) [**Amazon Basics Sturdy Disposable Plastic Party Cups for Cold Drinks Red 18oz 50 Count BPA-Free**Amazon Basics**$5.01**4.7★**— 4%**](https://www.amazon.com/dp/B0D6SMHQKN) [**Hefty Party On Disposable Plastic Cups Assorted 16 Ounce 100 Count**Hefty**$9.97**4.8★**▼ 42%**](https://www.amazon.com/dp/B00OCGUG02)
## **What buyers say about red cups**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Great value”*
**Color**18%
*“Colors are bright”*
**Strength**13%
*“Strong and reliable product”*
**Quality-Overall**9%
*“These cups are great and same quality that can be bought at a brick and mortar store”*
**Advertised Vs Actual Product**9%
*“Great Product As Advertised”*
**Size-Overall**7%
*“Perfect size”*
**Durability**7%
*“Its good if you dont break it”*
**Ease Of Use**4%
*“They are easy to hold”*
**Leak-Proof**3%
*“They didnt crack or leak”*
**Washability**1%
*“No need to wash dishes”*
### **What buyers complain about **
**Quality-Overall**15%
*“Not very well made”*
**Thickness**14%
*“These are very thin”*
**Strength**13%
*“Very flimsy”*
**Leak-Proof**8%
*“cups leak”*
**Size-Overall**6%
*“Was one cup short”*
**Taste-Overall**5%
*“The cups made whatever I poured in them taste funny”*
**Value For Money**5%
*“It's the exhorbitant cost of shipping that was not good”*
**Grip**4%
*“they are hard to grip without the cup collapsing”*
**Ease Of Cleaning**4%
*“They do not want to rinse/wash their tumblers out”*
**Residue**3%
*“I found flecks of stuff like red plastic in almost every cup”*
### **Top return reasons **
**Size-Overall**41%
**Value For Money**21%
**Color**9%
**Advertised Vs Actual Product**5%
**Leak-Proof**2%
**Quality-Overall**2%
**Strength**2%
**Smell**2%
**Contamination**2%
**Functionality-Overall**2%
## **Common questions**
- **Is red cups profitable to sell on Amazon United States?**
- The niche generates $1.7M/yr across 5 tracked products. 90-day search growth is +16.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the red cups niche?**
- 3 brands and 67 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in red cups?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Strength. The return rate is 0.4%.
- **When does demand for red cups peak?**
- Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the red cups niche?**
- Listings span $5.01–$24.00; the average listing price is $11.12 (sweet spot $15–$100). The average incumbent carries 14,862 reviews — the moat a new listing must climb.
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