---
title: "Trend — recycled paper towel - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/recycled-paper-towel/trend"
last_updated: "2026-08-11T16:04:11.981Z"
locale: en
meta:
  description: "Niche score 56/100 · $359K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $359K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — recycled paper towel - Flapen"
---

# **recycled paper towel**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 24Conversion 96Competition 50Returns 100Price range 82Avg price 95Brand share 9Review moat 23Quality gap 68

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$28.85**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$1.75–$83.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$359K**

$359K/yr · 90K searches

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-1.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,798.45**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## Trend