---
title: "Recaldent — $392K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/recaldent"
last_updated: "2026-08-11T17:36:58.205Z"
locale: en
meta:
description: "Niche score 45/100 · $392K/yr market · 558K searches/yr · $27.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $392K/yr market · 558K searches/yr · $27.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Recaldent — $392K/yr Amazon US Niche (2026) - Flapen"
---
# **recaldent**
**Skip it**
Soft demand (-6.1% this quarter) — this niche doesn't clear our bar today.
Market size 55Growth 22Conversion 32Competition 29Returns 99Price range 51Avg price 95Brand share 29Review moat 22Quality gap 43
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.37**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$392K**
$392K/yr · 558K searches
**Price range**
**Good****$9.49–$177.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-6.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,401.78**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, recaldent is a $392K/yr Amazon United States market (558K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **recaldent market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$411K–$547K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#477**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **89%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**61**
**Top-5 brand share**
**88%**
Top 20: 94%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**7%**
- Made by Dentists57% - 3M12% - Boka9% - --6% - Designs for Health5% - Biorepair4% - Open — no brand owns it (2 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.
13K8KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/recaldent/trend)
## **Top recaldent search terms**
- **mi paste**185K/yr+13.1%0.9% conv. - **made by dentist toothpaste**76K/yr-19.3%10.5% conv. - **mi paste plus**68K/yr+33.1%0.8% conv. - **mi paste for teeth**77K/yr-47.4%1.1% conv. - **gc mi paste plus**33K/yr+7.1%0.5% conv. - **mi paste plus for teeth**24K/yr-19.1%0.7% conv. - **made by dentists**13K/yr-8.0%4.2% conv. - **mi paste one**12K/yr+12.3%0.1% conv. - **made by dentists toothpaste**11K/yr-14.7%7.9% conv. - **mi toothpaste**10K/yr+17.6%1.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/recaldent/search-terms)
## **Top recaldent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$39K20%$78K30%$118K40%$157K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Made by Dentists Professional Enamel Rebuilding Toothpaste - 2 Pack - Remineralizing Nano Hydroxyapatite Toothpaste with Sodium Fluoride ADA Approved Vegan 2 x 4.2oz**Made by Dentists**$14.00**4.4★1,814 rev](https://www.amazon.com/dp/B0DM6QWLSH) [2**Made by Dentists Professional Ultra Whitening Toothpaste - 2 Pack - Sensitive Teeth Whitening Toothpaste with Sodium Fluoride & Hydrogen Peroxide ADA Approved Vegan 2 x 4.2oz**Made by Dentists**$14.01**4.4★1,814 rev](https://www.amazon.com/dp/B0DM6PQ5PV) [3**3M 70201400788 OMNI Gel Brush-On Fluoride 0.4% Stannous Fluoride Extra Cavity Protection Use After Toothpaste Mint 4.3 oz**3M**$14.50**4.5★2,397 rev](https://www.amazon.com/dp/B00K5HV1II) [4**Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth - for Adult Oral Care - Ela Mint Flavor 4 Fl Oz 1Pk**Boka**$11.57**4.5★59,113 rev](https://www.amazon.com/dp/B083JHCCV2) [5**Mouthology 10% Nano Hydroxyapatite Toothpaste Fluoride Free Whitening* Rod Shaped nHA Xylitol Toothpaste for Adults Enamel Care* Sensitive Teeth* SLS Free Mint 4oz (USA Made) Package May Vary**--**$11.72**4.5★6,112 rev](https://www.amazon.com/dp/B0CS4137M1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Made by Dentists Kids Fluoride Toothpaste 4-Pack - Anticavity Watermelon Childrens Toothpaste SLS-Free Enamel Safe Natural Flavors Vegan & Cruelty-Free Toddler & Kids Ages 2+ Shark**Made by Dentists**$29.24**20 rev4mo ago](https://www.amazon.com/dp/B0GQB95JXR) [**Made by Dentists Kids Fluoride Toothpaste 4-Pack - Anticavity Bubblegum Childrens Toothpaste SLS-Free Enamel Safe Natural Flavors Vegan & Cruelty-Free Toddler & Kids Ages 2+ Panda**Made by Dentists**$29.47**16 rev4mo ago](https://www.amazon.com/dp/B0GQBJLR1B) [**Pac-Dent ProMin F Tooth Desensitizing Paste with 0.20% Sodium Fluoride & CPIC Technology - Reduces Sensitivity via Remineralization & Dentinal Tubule Occlusion 25g Tube 2 Tubes/Box**Pac-Dent**$15.00**39 rev1y ago](https://www.amazon.com/dp/B0F1DKHHKD) [**Made by Dentists Professional Enamel Rebuilding Toothpaste - 2 Pack - Remineralizing Nano Hydroxyapatite Toothpaste with Sodium Fluoride ADA Approved Vegan 2 x 4.2oz**Made by Dentists**$14.00**1,814 rev1y ago](https://www.amazon.com/dp/B0DM6QWLSH) [**Made by Dentists Professional Ultra Whitening Toothpaste - 2 Pack - Sensitive Teeth Whitening Toothpaste with Sodium Fluoride & Hydrogen Peroxide ADA Approved Vegan 2 x 4.2oz**Made by Dentists**$14.01**1,814 rev1y ago](https://www.amazon.com/dp/B0DM6PQ5PV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Made by Dentists Kids Fluoride Toothpaste 4-Pack - Anticavity Watermelon Childrens Toothpaste SLS-Free Enamel Safe Natural Flavors Vegan & Cruelty-Free Toddler & Kids Ages 2+ Shark**Made by Dentists**$29.24**4.6★**▲ 221%**](https://www.amazon.com/dp/B0GQB95JXR) [**Made by Dentists Kids Fluoride Toothpaste 4-Pack - Anticavity Bubblegum Childrens Toothpaste SLS-Free Enamel Safe Natural Flavors Vegan & Cruelty-Free Toddler & Kids Ages 2+ Panda**Made by Dentists**$29.47**5.0★**▲ 209%**](https://www.amazon.com/dp/B0GQBJLR1B) [**Designs for Health PerioBiotic Silver Hydroxyapatite Toothpaste - Fluoride Free Toothpaste with Oral Probiotics with Whitening Hydroxyapatite - Supports Gum Health & Remineralization (3 Pack 4oz)**Designs for Health**$35.79**4.5★**▲ 148%**](https://www.amazon.com/dp/B0CLTS25WR) [**Pac-Dent ProMin F Tooth Desensitizing Paste with 0.20% Sodium Fluoride & CPIC Technology - Reduces Sensitivity via Remineralization & Dentinal Tubule Occlusion 25g Tube 2 Tubes/Box**Pac-Dent**$15.00**4.6★**▲ 122%**](https://www.amazon.com/dp/B0F1DKHHKD) [**Made by Dentists Professional Ultra Whitening Toothpaste - 2 Pack - Sensitive Teeth Whitening Toothpaste with Sodium Fluoride & Hydrogen Peroxide ADA Approved Vegan 2 x 4.2oz**Made by Dentists**$14.01**4.4★**▲ 48%**](https://www.amazon.com/dp/B0DM6PQ5PV)
**~~View all trending →~~**
## **What buyers say about recaldent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**23%
*“Great for your teeth”*
**Tooth Brightening**11%
*“Whitening toothpaste”*
**Taste-Overall**10%
*“Fresh taste”*
**Quality-Overall**8%
*“Great product, loving the results”*
**Tooth Sensitivity**6%
*“Excellent for sensitive teeth”*
**Cleansing**5%
*“Clean teeth”*
**Flavor**5%
*“Good flavor”*
**Value For Money**4%
*“Good value for money”*
**Efficiency**3%
*“Very effective”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Oral Hygiene**12%
*“Not sure if safe for teeth”*
**Value For Money**8%
*“Price is a little high”*
**Taste-Overall**7%
*“Weird taste”*
**Functionality-Overall**5%
*“Didn't work”*
**Tooth Sensitivity**5%
*“Does absolutely nothing for tooth sensitivity”*
**Tooth Brightening**4%
*“My teeth didn't get any whiter either”*
**Ease Of Cleaning**3%
*“make a mess”*
**Ingredients-Overall**3%
*“Terrible terrible ingredients”*
**Flavor**3%
*“Flavor needs work”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
### **Top return reasons **
**Advertised Vs Actual Product**15%
**Taste-Overall**11%
**Tooth Sensitivity**8%
**Ingredients-Overall**7%
**Tooth Brightening**7%
**Functionality-Overall**7%
**Flavor**7%
**Oral Hygiene**5%
**Value For Money**4%
**Leak-Proof**4%
## **Common questions**
- **Is recaldent profitable to sell on Amazon United States?**
- The niche generates $392K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the recaldent niche?**
- 8 brands and 61 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in recaldent?**
- Top complaints mined from reviews: Oral Hygiene, Value For Money, Taste-Overall. The return rate is 0.3%.
- **When does demand for recaldent peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the recaldent niche?**
- Listings span $9.49–$177.44; the average listing price is $27.37 (sweet spot $15–$100). The average incumbent carries 9,402 reviews — the moat a new listing must climb.
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