---
title: "Re-lure — $6K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/re-lure"
last_updated: "2026-08-11T14:07:36.692Z"
locale: en
meta:
description: "Niche score 41/100 · $6K/yr market · 2K searches/yr · $26.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $6K/yr market · 2K searches/yr · $26.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Re-lure — $6K/yr Amazon US Niche (2026) - Flapen"
---
# **re-lure**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 43Conversion 95Competition 0Returns 72Price range 85Avg price 95Brand share 0Review moat 72Quality gap 53
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$26.93**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.69–$64.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****606.33**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+14.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$6K**
$6K/yr · 2K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, re-lure is a $6K/yr Amazon United States market (2K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jul. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **re-lure market data**
- **Units sold / yr**
- **100–250**
- avg 100–250/product
- **Revenue / yr**
- **$3K–$7K**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#103**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **220 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- MAËLYS88% - Yamamoto12%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +14.1% search growth over the last 90 days.
10060Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/health-household/re-lure/trend)
## **Top re-lure search terms**
- **maelys re-lure**744/yr+17.9%6.3% conv. - **maelys relure**321/yr+71.6%5.8% conv. - **relure**306/yr-5.8%8.5% conv. - **re lure**244/yr-6.2%6.6% conv. - **re-lure**201/yr-23.3%4.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/re-lure/search-terms)
## **Top re-lure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$1K50%$3K75%$4K100%$6K1001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MALYS RE-LURE Tight & Tone Body Serum 3.5 Fl Oz**MAËLYS**$64.82**4.1★129 rev](https://www.amazon.com/dp/B0CC2Q7M4K) [2**Yamamoto 134-06-929 Zako Swimbait Artificial Fishing Bait**Yamamoto**$8.30**4.6★845 rev](https://www.amazon.com/dp/B073GH2DG9) [3**Yamamoto Zako 4 Multi-Use Soft Plastic Fishing Angling Swimbait Lure Designed to Mimic Bluegill or Shad - 6 Pack Electric Shad**Yamamoto**$7.69**4.6★845 rev](https://www.amazon.com/dp/B073GF9HC8)
### **Newest**
by launch date
[**MALYS RE-LURE Tight & Tone Body Serum 3.5 Fl Oz**MAËLYS**$64.82**129 rev3y ago](https://www.amazon.com/dp/B0CC2Q7M4K) [**Yamamoto 134-06-929 Zako Swimbait Artificial Fishing Bait**Yamamoto**$8.30**845 rev9y ago](https://www.amazon.com/dp/B073GH2DG9) [**Yamamoto Zako 4 Multi-Use Soft Plastic Fishing Angling Swimbait Lure Designed to Mimic Bluegill or Shad - 6 Pack Electric Shad**Yamamoto**$7.69**845 rev9y ago](https://www.amazon.com/dp/B073GF9HC8)
### **Trending**
90-day click momentum
[**Yamamoto Zako 4 Multi-Use Soft Plastic Fishing Angling Swimbait Lure Designed to Mimic Bluegill or Shad - 6 Pack Electric Shad**Yamamoto**$7.69**4.6★**▲ 205%**](https://www.amazon.com/dp/B073GF9HC8) [**Yamamoto 134-06-929 Zako Swimbait Artificial Fishing Bait**Yamamoto**$8.30**4.6★**▲ 115%**](https://www.amazon.com/dp/B073GH2DG9) [**MALYS RE-LURE Tight & Tone Body Serum 3.5 Fl Oz**MAËLYS**$64.82**4.1★**— 8%**](https://www.amazon.com/dp/B0CC2Q7M4K)
## **What buyers say about re-lure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**100%
*“Good beauty product”*
### **What buyers complain about **
**Color**50%
*“Be careful color is too blue”*
**Advertised Vs Actual Product**50%
*“These do not match the image that is in Amazon”*
### **Top return reasons **
**Functionality-Overall**28%
**Product Condition**11%
**Dilute/Watery**11%
**Value For Money**11%
**Smell**11%
**Quality-Overall**11%
**Size-Overall**11%
**Advertised Vs Actual Product**6%
## **Common questions**
- **Is re-lure profitable to sell on Amazon United States?**
- The niche generates $6K/yr across 3 tracked products. 90-day search growth is +14.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the re-lure niche?**
- 2 brands and 14 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in re-lure?**
- Top complaints mined from reviews: Color, Advertised Vs Actual Product. The return rate is 2.1%.
- **When does demand for re-lure peak?**
- Demand peaks in Mar–Apr–May–Jul; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the re-lure niche?**
- Listings span $7.69–$64.82; the average listing price is $26.93 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)