---
title: "Pyrite — $100K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pyrite"
last_updated: "2026-08-11T21:47:29.253Z"
locale: en
meta:
description: "Niche score 44/100 · $100K/yr market · 212K searches/yr · $16.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $100K/yr market · 212K searches/yr · $16.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pyrite — $100K/yr Amazon US Niche (2026) - Flapen"
---
# **pyrite**
**Skip it**
Soft demand (-1.8% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 24Conversion 35Competition 32Returns 92Price range 80Avg price 80Brand share 33Review moat 84Quality gap 35
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****325.42**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$16.98**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.47–$57.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$100K**
$100K/yr · 212K searches
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pyrite is a $100K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pyrite market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$102K–$136K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#626**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**12%**
- Bartra Product51% - Amazing Gemstone13% - Apengshi11% - KALIFANO7% - fengshuisale3% - Pachamama Essentials3% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.
8K6KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/pyrite/trend)
## **Top pyrite search terms**
- **pyrite**81K/yr+8.1%2.4% conv. - **pyrite crystal**61K/yr-11.6%2.7% conv. - **pyrite stone**27K/yr-16.9%2.6% conv. - **pirita piedra original**17K/yr-9.7%1.7% conv. - **pirita**8K/yr-8.0%0.8% conv. - **iron pyrite**4K/yr+54.6%3.3% conv. - **pyrite cube**4K/yr-2.4%0.1% conv. - **piedra pirita original**5K/yr-32.4%1.5% conv. - **piedra pirita**4K/yr+1.8%1.9% conv. - **pyrites**2K/yr+169.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/pyrite/search-terms)
## **Top pyrite products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$20K30%$30K40%$40K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natural Pyrite Crystal | High-Energy Iron Pyrite Stone from Peru | Healing Properties for Collection Decoration Gifting or Jewelry Making | Cubic Octahedral or Pyritohedron Shapes (2 to 3 oz)**Bartra Product**$14.22**4.6★144 rev](https://www.amazon.com/dp/B0D9V2221X) [2**Natural Pyrite Crystal from Peru | Brilliant Cubic Octahedral or Pyritohedral Crystals | Iron Pyrite Stone with Healing Properties for Collection Decoration Gifting or Jewelry Making**Bartra Product**$17.15**4.6★144 rev](https://www.amazon.com/dp/B0CVX4RSWF) [3**Apengshi Pyrite Raw Crystals 2PCS Natural Rough Rocks Healing Crystal and Stones DIY Raw Stones Meditation Fountain Garden Home Decor**Apengshi**$9.15**4.6★86 rev](https://www.amazon.com/dp/B0D91FCJ66) [4**KALIFANO Natural Pyrite Cluster - High Energy Iron Piedra Pirita from Peru with Healing Properties (Information Card) Fools Gold Rock Reiki Crystal Used for Increased Willpower and Manifestation**KALIFANO**$16.20**4.7★2,029 rev](https://www.amazon.com/dp/B08SW234C8) [5**Amazing Gemstone Pyrite Raw Crystals and Healing Stones Natural Rocks For Tumbling - DIY Raw Stones And Crystals (1 Piece)**Amazing Gemstone**$10.06**4.5★135 rev](https://www.amazon.com/dp/B0D2DQCHHS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazing Gemstone Natural Pyrite Tortoise Turtle Figurine | Feng Shui Wealth & Good Luck Turtle | Prosperity & Positive Energy Crystal Healing Home Decor Gift**Amazing Gemstone**$16.58**27 rev3mo ago](https://www.amazon.com/dp/B0GSVJ9MFK) [**Bivei Money Success Bracelet Strength Crystal Healing Bracelet 8MM with Green Adventurine & Citrine & Pyrite - Spiritual Stretch Beaded Jewelry for Women Men Gift**Bivei**$15.33**67 rev5mo ago](https://www.amazon.com/dp/B0GHRTPWHN) [**Natural Raw Pyrite Crystal Cluster Stone of Prosperity & Confidence Healing Crystal for Meditation Yoga Reiki Chakra Balancing & Home Office Decor Energy Manifestation Mineral**BOMBAY CRYSTALS EXPORT**$9.04**17 rev8mo ago](https://www.amazon.com/dp/B0FYR9WWWM) [**Anima Premium Abundance Healing Crystals Set for Success & Good Luck - Large Raw Citrine Pyrite Tigers Eye Green Aventurine Amazonite & Clear Quartz - Wooden Gift Box and Guide Booklet Included**Anima**$25.82**172 rev1y ago](https://www.amazon.com/dp/B0FCVC88QD) [**Apengshi Protection Crystals Stones Set Christmas Gifts for Wealth and Success Crystal Set of 5 Pieces Stone Citrine Tigers Eye Pyrite Green Aventurine and Selenite Healing Crystal Stones Pyrite**Apengshi**$12.15**120 rev1y ago](https://www.amazon.com/dp/B0DBV5QZQW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Natural Pyrite Crystal from Peru | Brilliant Cubic Octahedral or Pyritohedral Crystals | Iron Pyrite Stone with Healing Properties for Collection Decoration Gifting or Jewelry Making**Bartra Product**$30.83**4.6★**▲ 185%**](https://www.amazon.com/dp/B0CVX5X1R7) [**Amazing Gemstone Natural Pyrite Tortoise Turtle Figurine | Feng Shui Wealth & Good Luck Turtle | Prosperity & Positive Energy Crystal Healing Home Decor Gift**Amazing Gemstone**$16.58**4.5★**▲ 185%**](https://www.amazon.com/dp/B0GSVJ9MFK) [**Bivei Money Success Bracelet Strength Crystal Healing Bracelet 8MM with Green Adventurine & Citrine & Pyrite - Spiritual Stretch Beaded Jewelry for Women Men Gift**Bivei**$15.33**4.6★**▲ 182%**](https://www.amazon.com/dp/B0GHRTPWHN) [**Natural Raw Pyrite Crystal Cluster Stone of Prosperity & Confidence Healing Crystal for Meditation Yoga Reiki Chakra Balancing & Home Office Decor Energy Manifestation Mineral**BOMBAY CRYSTALS EXPORT**$9.04**4.4★**▲ 175%**](https://www.amazon.com/dp/B0FYR9WWWM) [**Natural Pyrite Crystal | High-Energy Iron Pyrite Stone from Peru | Healing Properties for Collection Decoration Gifting or Jewelry Making | Cubic Octahedral or Pyritohedron Shapes (2 to 3 oz)**Bartra Product**$14.22**4.6★**▲ 123%**](https://www.amazon.com/dp/B0D9V2221X)
**~~View all trending →~~**
## **What buyers say about pyrite**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Good quality”*
**Size-Overall**21%
*“Decent size”*
**Advertised Vs Actual Product**10%
*“Meets expectations”*
**Value For Money**9%
*“the price is fair”*
**Gifting Purpose**5%
*“as a gift so far”*
**Brightness/Shine/Glow**4%
*“This one is nice and shiny”*
**Durability**4%
*“the bracelet is still wearable”*
**Minerals**3%
*“The crystals are beautiful”*
**Precious Gemstone**3%
*“Beautiful Gemstones”*
**Strength**2%
*“Sturdy”*
### **What buyers complain about **
**Size-Overall**30%
*“Tiny pieces”*
**Advertised Vs Actual Product**16%
*“Looks nothing like image”*
**Quality-Overall**10%
*“So annoying and cheap”*
**Value For Money**7%
*“especially for the price”*
**Color**3%
*“Its faint color gives it away”*
**Material Quality**3%
*“feet were a clear plastic material”*
**Software/Application**3%
*“Not what shown in the app”*
**Unsustainable Design**1%
*“The design doesn't match the description”*
### **Top return reasons **
**Size-Overall**57%
**Advertised Vs Actual Product**16%
**Color**8%
**Value For Money**4%
**Quality-Overall**3%
**Material Quality**2%
**Functionality-Overall**2%
**Defective Material/Parts**1%
**Precious Gemstone**1%
**Wrong Dimensions**1%
## **Common questions**
- **Is pyrite profitable to sell on Amazon United States?**
- The niche generates $100K/yr across 19 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the pyrite niche?**
- 12 brands and 14 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in pyrite?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.2%.
- **When does demand for pyrite peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the pyrite niche?**
- Listings span $5.47–$57.24; the average listing price is $16.98 (sweet spot $15–$100). The average incumbent carries 325 reviews — the moat a new listing must climb.
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