---
title: "Purple Wrapping Paper — $156K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/purple-wrapping-paper"
last_updated: "2026-08-11T20:35:58.022Z"
locale: en
meta:
description: "Niche score 49/100 · $156K/yr market · 241K searches/yr · $9.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $156K/yr market · 241K searches/yr · $9.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purple Wrapping Paper — $156K/yr Amazon US Niche (2026) - Flapen"
---
# **purple wrapping paper**
**Skip it**
Prices mostly outside the sweet spot ($5.95–$16.06) — this niche doesn't clear our bar today.
Market size 33Growth 31Conversion 74Competition 76Returns 74Price range 10Avg price 29Brand share 62Review moat 61Quality gap 23
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,054.06**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$156K**
$156K/yr · 241K searches
**Growth**
**Okay****+4.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$9.44**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$5.95–$16.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, purple wrapping paper is a $156K/yr Amazon United States market (241K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple wrapping paper market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$142K–$189K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#224**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**68%**
Top 20: 98%
**Top-5 click share**
**39%**
Top 20: 74%
**Open market**
**29%**
- WRAPAHOLIC20% - LeZakaa17% - NESCCI15% - RUSPEPA10% - MAYPLUSS6% - Juertime3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.
25K15KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/us/health-household/purple-wrapping-paper/trend)
## **Top purple wrapping paper search terms**
- **purple wrapping paper**143K/yr+3.6%6.3% conv. - **lavender wrapping paper**15K/yr+11.0%4.9% conv. - **wrapping paper purple**13K/yr+31.4%5.7% conv. - **purple wrapping paper birthday**11K/yr-0.6%6.2% conv. - **purple gift wrap**11K/yr+18.1%5.1% conv. - **purple birthday wrapping paper**10K/yr-26.9%6.9% conv. - **purple gift wrapping paper**10K/yr-10.4%6.3% conv. - **lilac wrapping paper**5K/yr+34.9%5.0% conv. - **purple wrapping paper roll**7K/yr-5.5%6.0% conv. - **light purple wrapping paper**5K/yr-6.6%4.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/purple-wrapping-paper/search-terms)
## **Top purple wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$12K12%$19K16%$25K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NESCCI Deep Purple Matte Wrapping Paper Solid Color Pearly-Lustre Paper Gift Wrapping Paper Perfect for Wedding Valentines Day Birthday Christmas Baby Shower DIY Bouquet (17 Inches X 32.8 Feet)**NESCCI**$10.08**4.4★2,038 rev](https://www.amazon.com/dp/B0CTY5WK5X) [2**LeZakaa Reversible Purple Birthday Wrapping Paper Roll for Girls Women Happy Birthday Lettering & Stripe Pattern with Metallic Foil in Purple Mini Roll 17 inches x 9.8 Feet**LeZakaa**$7.14**4.6★840 rev](https://www.amazon.com/dp/B0FPDXY1L1) [3**WRAPAHOLIC Reversible Birthday Wrapping Paper - Mini Roll - 17 Inch x 9.8 Feet - Puprle and Silver Foil Happy Birthday Wrapping Paper for Girls Women Kids Baby Shower**WRAPAHOLIC**$6.96**4.7★695 rev](https://www.amazon.com/dp/B0F59TBB2W) [4**MAYPLUSS Birthday Wrapping Paper Roll - 17 Inch X 16.5 Feet - Purple Glitter Happy Birthday Lettering Metallic Foil Paper Girl Gift Wrap w/Polka Dot for Party**MAYPLUSS**$9.54**4.6★1,054 rev](https://www.amazon.com/dp/B0F9PB8KC6) [5**LeZakaa Violet Wrapping Paper Roll - Solid Colored Paper for Birthday Valentines Mothers Day Holiday - 17 inches x 32.8 Feet (47.23 sq.ft.)**LeZakaa**$9.93**4.5★200 rev](https://www.amazon.com/dp/B0BTYCCQGS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Shimmer Metallic Purple Wrapping Paper - 17 Inches X 16.5 Feet - Solid Color Pearly-lustre Purple Gift Wrap Paper for Birthday Valentines Day Wedding Halloween Mothers Day Christmas Anniversary**Yarcony**$7.00**467 rev5mo ago](https://www.amazon.com/dp/B0GHN9P314) [**MAYPLUSS Purple Wrapping Paper Roll Thick Gift Wrap Paper Featuring Solid Color Pearly-Lustre for Wedding Birthday Anniversary Baby Shower Graduation Mothers Day Christmas 17 Inch x 16.4 Feet**MAYPLUSS**$6.70**166 rev5mo ago](https://www.amazon.com/dp/B0GHMT83VR) [**Juertime Purple Matte Wrapping Paper - Solid Color Pearly-Lustre Gift Wrap Paper Perfect for Wedding Valentines Day Birthday Christmas Mothers Day - Mini Roll 17 Inches X 32.8 Feet**Juertime**$9.18**242 rev6mo ago](https://www.amazon.com/dp/B0GF1L47GN) [**VCOOHM Reversible Purple Floral Wrapping Paper Roll - 17 Inches x 9.8 Feet Gift Wrap with Floral and Purple Design for Wedding Birthday Bridal Shower Mothers Day**VCOOHM**$6.91**27 rev8mo ago](https://www.amazon.com/dp/B0FX3R9GLL) [**LeZakaa Reversible Purple Birthday Wrapping Paper Roll for Girls Women Happy Birthday Lettering & Stripe Pattern with Metallic Foil in Purple Mini Roll 17 inches x 9.8 Feet**LeZakaa**$7.14**840 rev10mo ago](https://www.amazon.com/dp/B0FPDXY1L1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Shimmer Metallic Purple Wrapping Paper - 17 Inches X 16.5 Feet - Solid Color Pearly-lustre Purple Gift Wrap Paper for Birthday Valentines Day Wedding Halloween Mothers Day Christmas Anniversary**Yarcony**$7.00**4.6★**▲ 337%**](https://www.amazon.com/dp/B0GHN9P314) [**MAYPLUSS Purple Wrapping Paper Roll Thick Gift Wrap Paper Featuring Solid Color Pearly-Lustre for Wedding Birthday Anniversary Baby Shower Graduation Mothers Day Christmas 17 Inch x 16.4 Feet**MAYPLUSS**$6.70**4.3★**▲ 335%**](https://www.amazon.com/dp/B0GHMT83VR) [**Juertime Purple Matte Wrapping Paper - Solid Color Pearly-Lustre Gift Wrap Paper Perfect for Wedding Valentines Day Birthday Christmas Mothers Day - Mini Roll 17 Inches X 32.8 Feet**Juertime**$9.18**4.5★**▲ 168%**](https://www.amazon.com/dp/B0GF1L47GN) [**MAYPLUSS Birthday Wrapping Paper Roll - 17 Inch X 16.5 Feet - Purple Glitter Happy Birthday Lettering Metallic Foil Paper Girl Gift Wrap w/Polka Dot for Party**MAYPLUSS**$9.54**4.6★**▲ 123%**](https://www.amazon.com/dp/B0F9PB8KC6) [**VCOOHM Reversible Purple Floral Wrapping Paper Roll - 17 Inches x 9.8 Feet Gift Wrap with Floral and Purple Design for Wedding Birthday Bridal Shower Mothers Day**VCOOHM**$6.91**4.8★**▲ 99%**](https://www.amazon.com/dp/B0FX3R9GLL)
**~~View all trending →~~**
## **What buyers say about purple wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“super cute patterns and decent quality”*
**Color**15%
*“Color is accurate”*
**Thickness**14%
*“Very thick material”*
**Strength**5%
*“Sturdy”*
**Design-Overall**5%
*“Beautiful design”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Durability**3%
*“does not break easily”*
**Ease Of Use**3%
*“Very easy to use”*
**Value For Money**3%
*“good value for money”*
**Brightness/Shine/Glow**3%
*“So shiny”*
### **What buyers complain about **
**Size-Overall**23%
*“I was confused about the sizing when ordering”*
**Value For Money**10%
*“These prices are crazy for the size”*
**Color**8%
*“color was not as described”*
**Gifting Purpose**6%
*“it's very difficult to actually make it say that on a gift”*
**Thickness**4%
*“But still very thick in width”*
**Advertised Vs Actual Product**3%
*“Doe not look like picture image”*
**Thin**3%
*“To thin”*
**Ease Of Use**2%
*“Hard to cut”*
**Brightness/Shine/Glow**1%
*“it takes a LOT of illumination to get it to sparkle anywhere close to the picture”*
**Adhesion/Stickiness**1%
*“I had to use several pieces to get my edges to stay down because it just wouldn't stick”*
### **Top return reasons **
**Size-Overall**40%
**Color**31%
**Advertised Vs Actual Product**10%
**Value For Money**9%
**Functionality-Overall**2%
**Smell**2%
**Thickness**2%
**Thin**1%
**Quality-Overall**1%
**Material Quality**1%
## **Common questions**
- **Is purple wrapping paper profitable to sell on Amazon United States?**
- The niche generates $156K/yr across 47 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the purple wrapping paper niche?**
- 23 brands and 26 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in purple wrapping paper?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 2.0%.
- **When does demand for purple wrapping paper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the purple wrapping paper niche?**
- Listings span $5.95–$16.06; the average listing price is $9.44 (sweet spot $15–$100). The average incumbent carries 1,054 reviews — the moat a new listing must climb.
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