---
title: "Purple Cups — $53K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/purple-cups"
last_updated: "2026-08-11T21:47:44.107Z"
locale: en
meta:
description: "Niche score 55/100 · $53K/yr market · 91K searches/yr · $19.03 avg price. A small market ($53K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $53K/yr market · 91K searches/yr · $19.03 avg price. A small market ($53K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Purple Cups — $53K/yr Amazon US Niche (2026) - Flapen"
---
# **purple cups**
**Worth a look**
Shows no brand lock-in (top 5 brands take 34% of clicks), but a small market ($53K/yr) keeps it on the watch list.
Market size 13Growth 38Conversion 38Competition 87Returns 91Price range 75Avg price 85Brand share 96Review moat 22Quality gap 24
**Brand share**
**Incredible****34%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Avg price**
**Great****$19.03**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.70–$37.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+10.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,459.73**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$53K**
$53K/yr · 91K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, purple cups is a $53K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in May. Verdict: Worth a look — 55/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple cups market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$57K–$76K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#498**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **93%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**63 **▲rising
**Sellers**
**169**
**Top-5 brand share**
**34%**
Top 20: 68%
**Top-5 click share**
**28%**
Top 20: 59%
**Open market**
**62%**
- DecorRack13% - LANLISA6% - Amcrate5% - Owala5% - STANLEY5% - Sabary4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.4% search growth over the last 90 days.
4K3KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/purple-cups/trend)
## **Top purple cups search terms**
- **purple cups**54K/yr+19.2%3.1% conv. - **purple coffee tumbler**20K/yr+1.1%1.3% conv. - **purple travel mug**10K/yr-18.8%1.4% conv. - **lavender cup**4K/yr-14.2%0.6% conv. - **purple tumblers with lid and straw**3K/yr+28.3%1.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/purple-cups/search-terms)
## **Top purple cups products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$6K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DecorRack Purple Plastic Cups 12 oz Disposable Cups Reusable Party Supplies (40 Count)**DecorRack**$12.57**4.5★3,755 rev](https://www.amazon.com/dp/B08LZRQQ49) [2**Amcrate Disposable Cups Purple 18-Ounce Plastic Party Cups Strong and Sturdy for Wedding Christmas Halloween 50 Pack**Amcrate**$18.73**4.7★1,918 rev](https://www.amazon.com/dp/B07JHJ24Y2) [3**LANLISA 50 Lavender Plastic Cups 16 oz Disposable Cups Drinking Cups For Birthday Party Baby Shower Easter Mothers Day**LANLISA**$14.45**4.7★251 rev](https://www.amazon.com/dp/B0FJDLZP29) [4**Sabary 100 Pack 12oz Plastic Cups Purple Graduation Heavy Duty Drinking Disposable Cups with Lines for Beverage Wedding Holiday Camping Barbecues Birthday Party Summer Outdoor Picnic**Sabary**$18.47**4.6★238 rev](https://www.amazon.com/dp/B0C36JJQVB) [5**Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 20 oz Purple/Pink (Crochet Queen)**Owala**$26.76**4.6★13,705 rev](https://www.amazon.com/dp/B0DF44VL96)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brolifon 50 Pack Plastic Cups 9oz Transparent Purple Plastic Cups Fancy Disposable Cocktail Cup Stemless Wine Glasses for Party Wedding Thanksgiving Christmas Graduation**Brolifon**$12.81**16 rev4mo ago](https://www.amazon.com/dp/B0GRWY311L) [**LANLISA 50 Lavender Plastic Cups 16 oz Disposable Cups Drinking Cups For Birthday Party Baby Shower Easter Mothers Day**LANLISA**$14.45**251 rev11mo ago](https://www.amazon.com/dp/B0FJDLZP29) [**YETI Rambler 20 oz Tumbler Stainless Steel Vacuum Insulated with MagSlider Lid Cherry Blossom**YETI**$30.91**146,576 rev1y ago](https://www.amazon.com/dp/B0F9ZXFN2J) [**Insulated Coffee Tumbler 12 oz Stainless Steel Coffee Mug with Lids Travel Coffee Mug Leak Proof Double Wall Vacuum Insulated Reusable Coffee Cup Keep Drinks Hot and Cold (Lavender 12 Ounces)**XKELFX**$9.73**795 rev1y ago](https://www.amazon.com/dp/B0FCYWM1QG) [**Stanley IceFlow 2.0 Flip Straw Tumbler with Handle 30 oz | Twist On Lid and Flip Up Straw | Leak Resistant Water Bottle | Insulated Stainless Steel | BPA-Free | Lilac**STANLEY**$31.42**63,780 rev1y ago](https://www.amazon.com/dp/B0DR9PJVS1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brolifon 50 Pack Plastic Cups 9oz Transparent Purple Plastic Cups Fancy Disposable Cocktail Cup Stemless Wine Glasses for Party Wedding Thanksgiving Christmas Graduation**Brolifon**$12.81**4.5★**▲ 212%**](https://www.amazon.com/dp/B0GRWY311L) [**Fedmut 50 Pack 8 Oz Disposable Coffee Paper Cups Drinking Cups Hot Beverage Paper Cups Party Cups Disposable Cups Ideal for Hot Water Juice(Purple)**Fedmut**$9.87**4.6★**▲ 138%**](https://www.amazon.com/dp/B09PDB26XQ) [**YETI Rambler 20 oz Tumbler Stainless Steel Vacuum Insulated with MagSlider Lid Cherry Blossom**YETI**$30.91**4.8★**▲ 118%**](https://www.amazon.com/dp/B0F9ZXFN2J) [**Stanley IceFlow 2.0 Flip Straw Tumbler with Handle 30 oz | Twist On Lid and Flip Up Straw | Leak Resistant Water Bottle | Insulated Stainless Steel | BPA-Free | Lilac**STANLEY**$31.42**4.7★**▲ 113%**](https://www.amazon.com/dp/B0DR9PJVS1) [**LANLISA 50 Lavender Plastic Cups 16 oz Disposable Cups Drinking Cups For Birthday Party Baby Shower Easter Mothers Day**LANLISA**$14.45**4.7★**▲ 105%**](https://www.amazon.com/dp/B0FJDLZP29)
**~~View all trending →~~**
## **What buyers say about purple cups**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**22%
*“Beautiful Colors”*
**Temperature Retention**9%
*“Keeps water cold all day”*
**Quality-Overall**9%
*“As good as name brand”*
**Size-Overall**7%
*“Good size”*
**Leak-Proof**7%
*“It is leak proof”*
**Value For Money**7%
*“Good deal”*
**Gifting Purpose**5%
*“Awesome gift”*
**Advertised Vs Actual Product**5%
*“Works as advertised”*
**Strength**4%
*“Sturdy product”*
**Durability**3%
*“This cup is very durable”*
### **What buyers complain about **
**Leak-Proof**15%
*“The cups leak”*
**Durability**8%
*“not very durable”*
**Color**7%
*“it lost color”*
**Size-Overall**4%
*“It's not large enough”*
**Quality-Overall**4%
*“Bad quality”*
**Temperature Retention**4%
*“Doesn't keep hot”*
**Ease Of Use**4%
*“Unable to use”*
**Temperature Control**3%
*“Doesn't keep coffee hot”*
**Value For Money**3%
*“Total waste of money”*
**Advertised Vs Actual Product**3%
*“Misleading”*
### **Top return reasons **
**Size-Overall**32%
**Color**19%
**Value For Money**9%
**Leak-Proof**8%
**Advertised Vs Actual Product**5%
**Scratch Resistance**3%
**Ease Of Use**2%
**Weight Heavy**2%
**Material Quality**2%
**Functionality-Overall**2%
## **Common questions**
- **Is purple cups profitable to sell on Amazon United States?**
- The niche generates $53K/yr across 74 tracked products. 5 of 20 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the purple cups niche?**
- 63 brands and 169 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 34% of demand.
- **What do buyers complain about in purple cups?**
- Top complaints mined from reviews: Leak-Proof, Durability, Color. The return rate is 1.2%.
- **When does demand for purple cups peak?**
- Demand peaks in May; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the purple cups niche?**
- Listings span $7.70–$37.49; the average listing price is $19.03 (sweet spot $15–$100). The average incumbent carries 9,460 reviews — the moat a new listing must climb.
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