---
title: "Purex Free and Clear Laundry Detergent Liquid — $53K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/purex-free-and-clear-laundry-detergent-liquid"
last_updated: "2026-08-11T19:31:10.241Z"
locale: en
meta:
description: "Niche score 36/100 · $53K/yr market · 47K searches/yr · $17.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $53K/yr market · 47K searches/yr · $17.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purex Free and Clear Laundry Detergent Liquid — $53K/yr Amazon US Niche (2026) - Flapen"
---
# **purex free and clear laundry detergent liquid**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 19Conversion 69Competition 22Returns 99Price range 83Avg price 82Brand share 0Review moat 19Quality gap 20
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$7.03–$61.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.82**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****15,760.85**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$53K**
$53K/yr · 47K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, purex free and clear laundry detergent liquid is a $53K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purex free and clear laundry detergent liquid market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$53K–$71K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#574**
- **Page quality**
- **0%**
- **Prime**
- **54%**
- **Sponsored**
- **62%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**120**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Purex74% - Arm & Hammer14% - Amazon Basics8% - Tide3% - all2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.
1K750Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/purex-free-and-clear-laundry-detergent-liquid/trend)
## **Top purex free and clear laundry detergent liquid search terms**
- **purex free and clear laundry detergent liquid**21K/yr-21.2%5.6% conv. - **purex baby laundry detergent**9K/yr-3.4%7.6% conv. - **purex free and clear**5K/yr+8.5%3.5% conv. - **purex baby**3K/yr-7.6%8.2% conv. - **purex laundry detergent free and clear**2K/yr+10.4%5.1% conv. - **purex free and clear laundry detergent**2K/yr+13.4%3.3% conv. - **purex baby detergent**2K/yr-12.7%3.9% conv. - **baby purex**1K/yr-17.5%10.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/purex-free-and-clear-laundry-detergent-liquid/search-terms)
## **Top purex free and clear laundry detergent liquid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$11K30%$16K40%$21K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Purex Baby Soft Liquid Laundry Detergent Ultra Concentrated 82.5 fl oz 165 Loads Hypoallergenic Dye Free Gentle on Skin**Purex**$13.07**4.6★1,982 rev](https://www.amazon.com/dp/B0CPNGH81B) [2**Purex Free and Clear Liquid Detergent for Sensitive Skin 4.43 Liters (Packaging May Vary)**Purex**$23.69**4.7★1,089 rev](https://www.amazon.com/dp/B0714Q4YPG) [3**Purex Liquid Laundry Detergent 57 Loads Free & Clear Unscented 75 Fl Oz**Purex**$7.03**4.6★477 rev](https://www.amazon.com/dp/B004HBVPH0) [4**Amazon Basics Concentrated Liquid Laundry Detergent Hypoallergenic Free of Perfumes & Clear of Dyes High Efficiency 110 Loads 82.5 Fl Oz (Previously Solimo)**Amazon Basics**$8.03**4.5★7,588 rev](https://www.amazon.com/dp/B09CLN9793) [5**ARM & HAMMER Sensitive Skin Free & Clear Liquid Laundry Detergent 105 fl oz 105 Loads**Arm & Hammer**$8.44**4.7★62,133 rev](https://www.amazon.com/dp/B0BBNC6WCM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Purex 2582205 Purex Baby Soft Hypoallergenic Liquid Laundry Detergent 4.23L 105 Loads Blue**Purex**$21.39**2,604 rev8mo ago](https://www.amazon.com/dp/B07QTSY7GB) [**Purex Liquid Laundry Detergent Free & Clear 66 Fluid Ounces 57 Loads**Purex**$15.96**2 rev10mo ago](https://www.amazon.com/dp/B0FQZBB1HW) [**ARM & HAMMER Sensitive Skin Free Clear 170 Loads Liquid Laundry Detergent 170 Fl oz**Arm & Hammer**$13.53**62,133 rev1y ago](https://www.amazon.com/dp/B0DK87842T) [**Purex Free and Clear Liquid Detergent for Sensitive Skin 4.43 Liters (Packaging May Vary)**Purex**$23.69**1,089 rev2y ago](https://www.amazon.com/dp/B0714Q4YPG) [**Purex Baby Soft Liquid Laundry Detergent Ultra Concentrated 82.5 fl oz 165 Loads Hypoallergenic Dye Free Gentle on Skin**Purex**$13.07**1,982 rev2y ago](https://www.amazon.com/dp/B0CPNGH81B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Purex Liquid Laundry Detergent Free & Clear 66 Fluid Ounces 57 Loads**Purex**$15.96**5.0★**▲ 327%**](https://www.amazon.com/dp/B0FQZBB1HW) [**Purex 2582205 Purex Baby Soft Hypoallergenic Liquid Laundry Detergent 4.23L 105 Loads Blue**Purex**$21.39**4.7★**▲ 57%**](https://www.amazon.com/dp/B07QTSY7GB) [**Purex Free and Clear Liquid Detergent for Sensitive Skin 4.43 Liters (Packaging May Vary)**Purex**$23.69**4.7★**▲ 50%**](https://www.amazon.com/dp/B0714Q4YPG) [**Tide Free & Gentle Liquid Laundry Detergent 100 Loads 132 fl oz Tide Laundry Detergent Clean Laundry Detergent**Tide**$17.82**4.8★**▲ 46%**](https://www.amazon.com/dp/B0BNWF3PGX) [**ARM & HAMMER Sensitive Skin Free Clear 170 Loads Liquid Laundry Detergent 170 Fl oz**Arm & Hammer**$13.53**4.7★**▲ 18%**](https://www.amazon.com/dp/B0DK87842T)
**~~View all trending →~~**
## **What buyers say about purex free and clear laundry detergent liquid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**18%
*“Good smell”*
**Ease Of Cleaning**13%
*“Good cleaning”*
**Value For Money**11%
*“Very affordable”*
**Quality-Overall**8%
*“I love the quality very easy to use”*
**Cleansing**7%
*“Clean and Fresh”*
**Sensitivity-Overall**7%
*“Great for Sensitive Skin”*
**Allergies**5%
*“Non-irritating”*
**Washability**4%
*“Wash clean”*
**Advertised Vs Actual Product**2%
*“As described”*
**Efficiency**2%
*“Maybe it's just as effective as other brands”*
### **What buyers complain about **
**Smell**21%
*“Smells like fish”*
**Leak-Proof**20%
*“leaking”*
**Allergies**7%
*“due to allergic reactions”*
**Value For Money**3%
*“Price is to high”*
**Ease Of Cleaning**3%
*“This did not get my clothes clean”*
**Dilute/Watery**2%
*“It was very Watery”*
**Quality-Overall**2%
*“Products not good quality”*
**Sensitivity-Overall**2%
*“this isnt for sensitive noses”*
**Ease Of Use**2%
*“It's not user friendly”*
**Size-Overall**1%
*“Very small lid measurerer”*
### **Top return reasons **
**Leak-Proof**71%
**Smell**12%
**Value For Money**4%
**Size-Overall**3%
**Advertised Vs Actual Product**2%
**Moist/Dry**1%
**Ease Of Cleaning**1%
**Contamination**1%
**Ingredients-Overall**1%
**Functionality-Overall**0%
## **Common questions**
- **Is purex free and clear laundry detergent liquid profitable to sell on Amazon United States?**
- The niche generates $53K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the purex free and clear laundry detergent liquid niche?**
- 5 brands and 120 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in purex free and clear laundry detergent liquid?**
- Top complaints mined from reviews: Smell, Leak-Proof, Allergies. The return rate is 0.2%.
- **When does demand for purex free and clear laundry detergent liquid peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the purex free and clear laundry detergent liquid niche?**
- Listings span $7.03–$61.65; the average listing price is $17.82 (sweet spot $15–$100). The average incumbent carries 15,761 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)