---
title: "Pure Stevia — $143K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pure-stevia"
last_updated: "2026-08-10T12:17:10.320Z"
locale: en
meta:
description: "Niche score 49/100 · $143K/yr market · 144K searches/yr · $14.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $143K/yr market · 144K searches/yr · $14.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pure Stevia — $143K/yr Amazon US Niche (2026) - Flapen"
---
# **pure stevia**
**Skip it**
Soft demand (-4.1% this quarter) — this niche doesn't clear our bar today.
Market size 31Growth 23Conversion 73Competition 39Returns 100Price range 57Avg price 73Brand share 44Review moat 25Quality gap 55
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.77**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.70–$28.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$143K**
$143K/yr · 144K searches
**Review moat**
**Bad****4,895.53**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pure stevia is a $143K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pure stevia market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$118K–$148K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**586**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**16%**
- Viccoky36% - Pyure17% - Micro Ingredients9% - IN THE RAW9% - 365 by Whole Foods Market7% - NOW Foods5% - Open — no brand owns it (6 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/pure-stevia/trend)
## **Top pure stevia search terms**
- **pure stevia**59K/yr-4.6%5.1% conv. - **pure stevia no additives**40K/yr-1.1%4.8% conv. - **pure stevia extract**16K/yr-7.8%5.4% conv. - **pure stevia powder**11K/yr+12.8%6.1% conv. - **stevia pure**9K/yr-18.8%5.8% conv. - **100% stevia**7K/yr-4.4%4.3% conv. - **100 percent pure stevia**2K/yr-20.6%2.6% conv. - **100 pure stevia**730/yr-21.3%2.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/pure-stevia/search-terms)
## **Top pure stevia products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$29K30%$43K40%$57K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Viccoky Organic Stevia Powder 6oz (171g) Stevia Extract Powder Sugar-Free & 0 Calories Sugar Substitute Natural Sweetener**Viccoky**$16.20**4.5★1,576 rev](https://www.amazon.com/dp/B0DL5V87TG) [2**Pyure Organic Stevia Extract Powder 100% Pure Stevia Leaf Extract No Fillers Sugar-Free Keto Paleo Diabetic Friendly Zero Calorie 300x Sweeter Than Sugar 1 000 Servings USDA Organic**Pyure**$10.70**4.3★5,711 rev](https://www.amazon.com/dp/B014RVNVKS) [3**Micro Ingredients Pure Organic Stevia Powder 8 Ounces 1418 Serving Highest Grade Green Leaf Extract Reb-A Reduced Bitter Aftertaste 0 Calorie Natural Sweetener Sugar Alternative Keto Friendly**Micro Ingredients**$28.43**4.4★6,961 rev](https://www.amazon.com/dp/B01DPW5H84) [4**Viccoky Organic Stevia Powder 3oz (86g) Pure Stevia Extract Powder Sugar-Free & 0 Calories No Additives Sugar Substitute Natural Sweetener**Viccoky**$13.67**4.5★1,576 rev](https://www.amazon.com/dp/B0DL5X2MPP) [5**Stevia In The Raw Organic Stevia Sweetener Packets 300 Ct**IN THE RAW**$20.58**4.6★3,925 rev](https://www.amazon.com/dp/B0B52CJ68H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**7 oz Pure Stevia Extract Powder Highly Concentrated Stevia Powder Sweetener Zero Calorie No Additives Natural Sugar Alternative for Drinks Baking & Desserts Includes Measuring Scoop**HJUOOKD**$15.54**53 rev6mo ago](https://www.amazon.com/dp/B0GDFFWDJL) [**Viccoky Organic Stevia Powder 6oz (171g) Stevia Extract Powder Sugar-Free & 0 Calories Sugar Substitute Natural Sweetener**Viccoky**$16.20**1,576 rev1y ago](https://www.amazon.com/dp/B0DL5V87TG) [**Viccoky Organic Stevia Powder 3oz (86g) Pure Stevia Extract Powder Sugar-Free & 0 Calories No Additives Sugar Substitute Natural Sweetener**Viccoky**$13.67**1,576 rev1y ago](https://www.amazon.com/dp/B0DL5X2MPP) [**CCnature Pure Stevia Extract Powder without Erythritol 5.2oz(148g) - Highly Concentrated Stevia Powder Sweetener Zero Calorie No Artificial Natural Sugar Alternative**CCnature**$17.90**428 rev1y ago](https://www.amazon.com/dp/B0DGTL5ZX8) [**Durelife 100% Pure stevia extract sweetener 8 oz | No Erythritol NON-GMO Project Verified No Fillers Zero Calorie Sugar Substitute | No Aftertaste | Micro-Spoon Included | 8 oz**DureLife**$24.87**1,603 rev2y ago](https://www.amazon.com/dp/B0D8JYWYFR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**7 oz Pure Stevia Extract Powder Highly Concentrated Stevia Powder Sweetener Zero Calorie No Additives Natural Sugar Alternative for Drinks Baking & Desserts Includes Measuring Scoop**HJUOOKD**$15.54**3.8★**▲ 248%**](https://www.amazon.com/dp/B0GDFFWDJL) [**Pyure Organic Liquid Stevia Extract Sweetener Zero Calorie Sugar Free Keto Friendly Plant-Based Sugar Substitute Non-GMO Diabetic Friendly Zero Carb No Aftertaste Simply Sweet 1.8 fl oz**Pyure**$4.70**4.2★**▲ 28%**](https://www.amazon.com/dp/B072FJ47FF) [**Viccoky Organic Stevia Powder 6oz (171g) Stevia Extract Powder Sugar-Free & 0 Calories Sugar Substitute Natural Sweetener**Viccoky**$16.20**4.5★**▲ 26%**](https://www.amazon.com/dp/B0DL5V87TG) [**NOW Foods Certified Organic Better Stevia Extract Powder Zero-Calorie Sweetener Certified Non-GMO 1-Ounce(Pack of 1)**NOW Foods**$6.78**4.6★**▲ 25%**](https://www.amazon.com/dp/B001F0R9CQ) [**365 by Whole Foods Market Organic Stevia Powdered ExtraCount 1 Ounce**365 by Whole Foods Market**$6.75**4.5★**▲ 23%**](https://www.amazon.com/dp/B074H5Z5QZ)
**~~View all trending →~~**
## **What buyers say about pure stevia**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sweetness**19%
*“Good sweetener”*
**Taste-Overall**13%
*“Amazing taste”*
**Artificial Sweeteners**13%
*“All natural sweetener”*
**Quality-Overall**10%
*“Great quality, and one bag lasts a long time”*
**Value For Money**8%
*“Reasonably priced”*
**Vegan/Organic**5%
*“I love that its organic and clean”*
**Solubility**3%
*“It mixes well”*
**Ingredients-Overall**3%
*“clean ingredients”*
**Ease Of Use**2%
*“easy to open”*
**Advertised Vs Actual Product**2%
*“Exactly as advertised”*
### **What buyers complain about **
**Taste-Overall**15%
*“Not so tasty”*
**Artificial Sweeteners**13%
*“Bad sugar substitute”*
**Sweetness**12%
*“Lacks Sweetness”*
**Bitter**6%
*“Very bitter”*
**Advertised Vs Actual Product**5%
*“FALSE ADVERTISING”*
**Quality-Overall**5%
*“definitely not quality controlled”*
**Value For Money**5%
*“Too pricey”*
**Ease Of Use**3%
*“Cant control anything”*
**Ingredients-Overall**2%
*“You would need to get the green rooted stevia to avoid this”*
**Chunk/Clump/Collection**2%
*“hard clumps in it recently”*
### **Top return reasons **
**Taste-Overall**25%
**Ingredients-Overall**12%
**Artificial Sweeteners**10%
**Value For Money**8%
**Sweetness**8%
**Bitter**8%
**Size-Overall**7%
**Advertised Vs Actual Product**5%
**Functionality-Overall**4%
**Product Condition**2%
## **Common questions**
- **Is pure stevia profitable to sell on Amazon United States?**
- The niche generates $143K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the pure stevia niche?**
- 12 brands and 586 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in pure stevia?**
- Top complaints mined from reviews: Taste-Overall, Artificial Sweeteners, Sweetness. The return rate is 0.0%.
- **When does demand for pure stevia peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the pure stevia niche?**
- Listings span $4.70–$28.43; the average listing price is $14.77 (sweet spot $15–$100). The average incumbent carries 4,896 reviews — the moat a new listing must climb.
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