---
title: "Pure Protein Chips — $142K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pure-protein-chips"
last_updated: "2026-08-11T21:44:56.681Z"
locale: en
meta:
description: "Niche score 47/100 · $142K/yr market · 80K searches/yr · $27.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $142K/yr market · 80K searches/yr · $27.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pure Protein Chips — $142K/yr Amazon US Niche (2026) - Flapen"
---
# **pure protein chips**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 14Conversion 71Competition 22Returns 100Price range 95Avg price 95Brand share 0Review moat 57Quality gap 78
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.02**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.03–$41.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,219.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$142K**
$142K/yr · 80K searches
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-21.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pure protein chips is a $142K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 47/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pure protein chips market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$135K–$162K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#189**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **83%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Pure Protein84% - Mix It Up Munchies & More6% - WonderSlim5% - Wilde Chips3% - Quest3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -21.9% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/health-household/pure-protein-chips/trend)
## **Top pure protein chips search terms**
- **pure protein chips**60K/yr-24.9%6.8% conv. - **pure protein popped crisps**15K/yr-14.9%8.6% conv. - **pure protein crisps**5K/yr-12.2%7.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/pure-protein-chips/search-terms)
## **Top pure protein chips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$28K30%$43K40%$57K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pure Protein Popped Crisps - Variety Pack: Hickory Barbecue Sour Cream & Onion Sweet Chili - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack**Pure Protein**$22.92**4.4★527 rev](https://www.amazon.com/dp/B0CS51LG55) [2**Pure Protein Sour Cream & Onion Popped Crisps - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack**Pure Protein**$22.87**4.3★445 rev](https://www.amazon.com/dp/B0BW4MHHDX) [3**Pure Protein Popped Crisps Sweet Chili High Protein Snack 12G Protein 1.27oz. 12 Count**Pure Protein**$22.72**4.6★206 rev](https://www.amazon.com/dp/B0CS48PTHN) [4**Pure Protein Hickory Barbecue Popped Crisps - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack**Pure Protein**$23.38**4.5★511 rev](https://www.amazon.com/dp/B0BW4QNYL6) [5**Pure Protein Cheesy Crackers Cheddar High Protein Snack 10G Protein 1.06 Oz (Pack of 12)**Pure Protein**$22.71**4.0★612 rev](https://www.amazon.com/dp/B0CDMFX9DH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pure Protein Apple Cinnamon Soft Baked Protein Bars 12g Protein 7g Fiber Whole Grain Breakfast Bars High Fiber Individually Wrapped Protein Snacks for On-the-Go 10 Count**Pure Protein**$17.03**157 rev8mo ago](https://www.amazon.com/dp/B0FZLPX3MR) [**Pure Protein Popped Crisps 8-Pack Protein Chips Variety Pack 4 Flavors with 12g Protein + 4 MIMM Mints | Gluten Free Healthy Snacks for Adults | Bundled by Mix It Up Munchies | Healthy Gift Box**Mix It Up Munchies & More**$33.45**3 rev9mo ago](https://www.amazon.com/dp/B0FQWYPL4X) [**Pure Protein Cinnamon Sugar Popped Crisps - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack**Pure Protein**$23.76**97 rev2y ago](https://www.amazon.com/dp/B0DYR6H1JT) [**Pure Protein Cheesy Crackers Cheddar High Protein Snack 10G Protein 1.06 Oz (Pack of 12)**Pure Protein**$22.71**612 rev2y ago](https://www.amazon.com/dp/B0CDMFX9DH) [**Pure Protein Popped Crisps - Variety Pack: Hickory Barbecue Sour Cream & Onion Sweet Chili - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack**Pure Protein**$22.92**527 rev2y ago](https://www.amazon.com/dp/B0CS51LG55)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wonderslim Protein Chips with Probiotics Variety Pack | 12g Plant Protein 170 Cal | High Protein Chips Vegan Gluten Free Non-GMO | Made with Avocado Oil No Seed Oils | 12 Pack**WonderSlim**$33.38**4.1★**▲ 410%**](https://www.amazon.com/dp/B0CS66Q2TR) [**Pure Protein Sour Cream & Onion Popped Crisps - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack**Pure Protein**$22.87**4.3★**▲ 88%**](https://www.amazon.com/dp/B0BW4MHHDX) [**Pure Protein Apple Cinnamon Soft Baked Protein Bars 12g Protein 7g Fiber Whole Grain Breakfast Bars High Fiber Individually Wrapped Protein Snacks for On-the-Go 10 Count**Pure Protein**$17.03**3.7★**▲ 76%**](https://www.amazon.com/dp/B0FZLPX3MR) [**Pure Protein Popped Crisps 8-Pack Protein Chips Variety Pack 4 Flavors with 12g Protein + 4 MIMM Mints | Gluten Free Healthy Snacks for Adults | Bundled by Mix It Up Munchies | Healthy Gift Box**Mix It Up Munchies & More**$33.45**5.0★**▲ 71%**](https://www.amazon.com/dp/B0FQWYPL4X) [**Pure Protein Popped Crisps - Variety Pack: Hickory Barbecue Sour Cream & Onion Sweet Chili - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack**Pure Protein**$22.92**4.4★**▲ 23%**](https://www.amazon.com/dp/B0CS51LG55)
**~~View all trending →~~**
## **What buyers say about pure protein chips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“Delicious as always”*
**Nutritional Content**20%
*“Good amount of protein in these”*
**Flavor**18%
*“variety of flavors”*
**Crispiness**4%
*“Great crunch,”*
**Health Benefits-Overall**4%
*“Always a good choice for snacks”*
**Quality-Overall**3%
*“We are so grateful that there are manufacturers making quality food for people with health issues”*
**Value For Money**2%
*“Good Value for the Money”*
**Salt Content**1%
*“They have just the right amount of flavor and salt”*
**Texture/Consistency-Overall**1%
*“The overall texture. crunch, thickness, sturdiness”*
**Sweetness**1%
*“sugar are tasty too”*
### **What buyers complain about **
**Taste-Overall**24%
*“Gritty taste”*
**Flavor**10%
*“flavoring is off”*
**Moist/Dry**9%
*“Leaves a dry”*
**Texture/Consistency-Overall**6%
*“Also the texture is hard and gritty”*
**Value For Money**5%
*“Expensive”*
**Nutritional Content**4%
*“High in fats also”*
**Stale/Rotten/Spoiled**3%
*“These are gross”*
**Ease Of Chewing/Swallowing**2%
*“The bar part was very hard to chew”*
**Salt Content**2%
*“Slightly salty,”*
**Spiciness**2%
*“Some are very spicy”*
### **Top return reasons **
**Taste-Overall**35%
**Flavor**15%
**Value For Money**15%
**Moist/Dry**5%
**Smell**4%
**Contamination**4%
**Ingredients-Overall**4%
**Acid Regulator/Stomach Ache Relief**3%
**Stale/Rotten/Spoiled**2%
**Crispiness**2%
## **Common questions**
- **Is pure protein chips profitable to sell on Amazon United States?**
- The niche generates $142K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the pure protein chips niche?**
- 5 brands and 19 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pure protein chips?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Moist/Dry. The return rate is 0.0%.
- **When does demand for pure protein chips peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the pure protein chips niche?**
- Listings span $17.03–$41.14; the average listing price is $27.02 (sweet spot $15–$100). The average incumbent carries 1,220 reviews — the moat a new listing must climb.
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