---
title: "Pura Frasier Fir Refill — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pura-frasier-fir-refill"
last_updated: "2026-08-11T16:51:50.993Z"
locale: en
meta:
description: "Niche score 38/100 · $58K/yr market · 61K searches/yr · $38.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $58K/yr market · 61K searches/yr · $38.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pura Frasier Fir Refill — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **pura frasier fir refill**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 10Conversion 31Competition 24Returns 97Price range 95Avg price 95Brand share 0Review moat 83Quality gap 48
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$38.27**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.29–$94.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****331.64**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$58K**
$58K/yr · 61K searches
**Growth**
**Bad****-30.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pura frasier fir refill is a $58K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pura frasier fir refill market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$191K–$230K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#351**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **17.6%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- Pura59% - Thymes37% - Capri Blue4%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -30.8% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 37.4×
[**Open Trend **](https://flapen.com/research/us/health-household/pura-frasier-fir-refill/trend)
## **Top pura frasier fir refill search terms**
- **pura frasier fir**9K/yr-32.7%2.6% conv. - **pura frasier fir refill**4K/yr+0.6%5.4% conv. - **frasier fir pura**3K/yr-12.3%3.2% conv. - **frasier fir pura refill**3K/yr-50.5%5.5% conv. - **pura christmas scents**15K/yr-23.6%2.7% conv. - **pura holiday**5K/yr-41.1%1.2% conv. - **pura diffuser refills holiday**3K/yr-31.8%1.3% conv. - **pura christmas**5K/yr+46.3%1.7% conv. - **pura diffuser refills christmas**5K/yr-75.0%3.7% conv. - **christmas pura scents**2K/yr+200.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/pura-frasier-fir-refill/search-terms)
## **Top pura frasier fir refill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thymes x Pura 4 - Smart Home Fragrance Diffuser Kit - Includes 1 Pura Diffuser + 2 Fragrance Refill Vials - Long Lasting Scents - LED Light - 2.4 GHz WiFi Required (Frasier Fir)**Thymes**$94.03**4.4★26 rev](https://www.amazon.com/dp/B0FDYGD3FZ) [2**Pura & Simplicity Home Scent Refill - Smart Air Diffuser - Long-Lasting Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - Single Refill Pine**Pura**$22.01**4.4★501 rev](https://www.amazon.com/dp/B0FNS3RWZ4) [3**Pura & Illume Home Scent Refill - Smart Air Diffuser - Up to 120-Hours of Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - 2 Pack Balsam & Cedar**Pura**$37.61**4.5★122 rev](https://www.amazon.com/dp/B0C91NRPXL) [4**Thymes Pura Refills 2 Pack of Oil Diffuser Scents Long-Lasting Pura Diffuser Refills Premium Home Fragrance Notes of Fresh Evergreen Smoky Wood & Golden Amber (Noir Woods Pack of 2)**Thymes**$41.73**4.4★18 rev](https://www.amazon.com/dp/B0DQF89NGX) [5**Pura and Aromatique - Fragrance for Smart Home Air Diffusers - Room Freshener - Aromatherapy Scents for Bedrooms & Living Rooms - Odor Eliminator - 2 Pack - The Smell of Christmas**Pura**$35.61**4.5★161 rev](https://www.amazon.com/dp/B0CL16YL4B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pura and Illume - Fragrance for Smart Home Air Diffusers - Balsam & Cedar**Pura**$18.29**1 rev6mo ago](https://www.amazon.com/dp/B0GDH58F9W) [**Pura & Simplicity Home Scent Refill - Smart Air Diffuser - Long-Lasting Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - Single Refill Pine**Pura**$22.01**501 rev10mo ago](https://www.amazon.com/dp/B0FNS3RWZ4) [**Pura & Homesick Home Scent Refill - Smart Home Air Diffuser Fragrance - Long-Lasting Luxury Scent per Refill - Clean Diffuser Fragrance - Household Essential - 2 Pack Santas Workshop**Pura**$32.20**18 rev10mo ago](https://www.amazon.com/dp/B0FNS4VTTG) [**Thymes x Pura 4 - Smart Home Fragrance Diffuser Kit - Includes 1 Pura Diffuser + 2 Fragrance Refill Vials - Long Lasting Scents - LED Light - 2.4 GHz WiFi Required (Frasier Fir)**Thymes**$94.03**26 rev1y ago](https://www.amazon.com/dp/B0FDYGD3FZ) [**Thymes Pura Refills 2 Pack of Oil Diffuser Scents Long-Lasting Pura Diffuser Refills Premium Home Fragrance Notes of Fresh Evergreen Smoky Wood & Golden Amber (Noir Woods Pack of 2)**Thymes**$41.73**18 rev1y ago](https://www.amazon.com/dp/B0DQF89NGX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pura and Illume - Fragrance for Smart Home Air Diffusers - Balsam & Cedar**Pura**$18.29**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GDH58F9W) [**Pura & K. Hall Designs Home Scent Refill - Smart Home Air Diffuser - Up to 120-Hours of Premium Fragrance per Refill - Household Essential - Clean Diffuser Fragrance - 2 Pack Siberian Fir**Pura**$35.43**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0CZ17Y5Q4) [**Thymes Pura Car Diffuser Refills 2 Pack of Vehicle Air Fresheners Air Freshener Car Accessories for Women & Men Notes of Siberian Fir Cedarwood & Sandalwood (Frasier Fir Pack of 2)**Thymes**$41.86**4.2★**▲ 447%**](https://www.amazon.com/dp/B0CTVGMCCZ) [**Pura & Simplicity Home Scent Refill - Smart Air Diffuser - Long-Lasting Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - Single Refill Pine**Pura**$22.01**4.4★**▲ 255%**](https://www.amazon.com/dp/B0FNS3RWZ4) [**Thymes x Pura 4 - Smart Home Fragrance Diffuser Kit - Includes 1 Pura Diffuser + 2 Fragrance Refill Vials - Long Lasting Scents - LED Light - 2.4 GHz WiFi Required (Frasier Fir)**Thymes**$94.03**4.4★**▲ 214%**](https://www.amazon.com/dp/B0FDYGD3FZ)
**~~View all trending →~~**
## **What buyers say about pura frasier fir refill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**71%
*“Love this home scent”*
**Diffuse Mechanism**9%
*“The diffuser works very well”*
**Value For Money**5%
*“Economical”*
**Durability**3%
*“Great to use year round”*
**Ease Of Use**2%
*“Functionality is very easy”*
**Advertised Vs Actual Product**2%
*“Works like it should”*
**Quality-Overall**1%
*“Great product line”*
**Gifting Purpose**1%
*“Perfect Christmas gift”*
### **What buyers complain about **
**Smell**39%
*“Very faint scent”*
**Value For Money**18%
*“Like that these refills are a little cheaper”*
**Quality-Overall**14%
*“this item is way overpriced and of bad quality, small bottle and barely has a scent”*
**Durability**6%
*“doesn't last”*
**Refills-Overall**5%
*“Do not purchase this very expensive oil refill”*
### **Top return reasons **
**Smell**72%
**Leak-Proof**7%
**Refills-Overall**7%
**Size-Overall**3%
**Product Condition**3%
**Value For Money**3%
**Connectivity-Overall**2%
**Advertised Vs Actual Product**2%
**Durability**1%
**Moist/Dry**1%
## **Common questions**
- **Is pura frasier fir refill profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 14 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the pura frasier fir refill niche?**
- 3 brands and 9 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pura frasier fir refill?**
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.7%.
- **When does demand for pura frasier fir refill peak?**
- Demand peaks in Nov–Dec; the busiest month runs 37.4× the quietest.
- **What does it cost to enter the pura frasier fir refill niche?**
- Listings span $18.29–$94.03; the average listing price is $38.27 (sweet spot $15–$100). The average incumbent carries 332 reviews — the moat a new listing must climb.
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