---
title: "Search terms — pumpkin spice essential oils - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pumpkin-spice-essential-oils/search-terms"
last_updated: "2026-08-11T15:59:20.699Z"
locale: en
meta:
  description: "Niche score 56/100 · $101K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $101K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — pumpkin spice essential oils - Flapen"
---

# **pumpkin spice essential oils**

**Worth a look**

Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 25Growth 36Conversion 58Competition 56Returns 88Price range 68Avg price 61Brand share 74Review moat 56Quality gap 76

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$6.98–$31.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.29**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,260.68**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+8.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$101K**

$101K/yr · 155K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms