---
title: "Pumpkin Spice Essential Oils — $101K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pumpkin-spice-essential-oils"
last_updated: "2026-08-11T20:48:58.405Z"
locale: en
meta:
description: "Niche score 56/100 · $101K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $101K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pumpkin Spice Essential Oils — $101K/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin spice essential oils**
**Worth a look**
Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 25Growth 36Conversion 58Competition 56Returns 88Price range 68Avg price 61Brand share 74Review moat 56Quality gap 76
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$6.98–$31.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.29**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,260.68**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+8.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$101K**
$101K/yr · 155K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, pumpkin spice essential oils is a $101K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 56/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin spice essential oils market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$133K–$166K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#190**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **68%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 92%
**Open market**
**32%**
- MAYJAM16% - SoulOrigin15% - P&J Trading13% - Air-Scent9% - HIQILI8% - Plant Therapy7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.5% search growth over the last 90 days.
10K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 28.2×
[**Open Trend **](https://flapen.com/research/us/health-household/pumpkin-spice-essential-oils/trend)
## **Top pumpkin spice essential oils search terms**
- **pumpkin essential oil**24K/yr+11.8%3.4% conv. - **pumpkin spice essential oil**41K/yr+35.2%5.4% conv. - **pumpkin spice oil for diffuser**8K/yr+41.8%3.1% conv. - **pumpkin fragrance oil**6K/yr+9.0%2.8% conv. - **pumpkin spice fragrance oil**8K/yr+109.0%4.1% conv. - **essential oils pumpkin spice**4K/yr-15.0%4.2% conv. - **pumpkin fragrance oil for candle making**3K/yr-2.3%1.9% conv. - **pumpkin pie essential oil**7K/yr+17.8%7.7% conv. - **essential oil pumpkin spice**3K/yr-21.0%2.9% conv. - **pumpkin spice candle scent oil**3K/yr-22.3%1.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/pumpkin-spice-essential-oils/search-terms)
## **Top pumpkin spice essential oils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$10K15%$15K20%$20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pumpkin Pie Fragrance Oil Essential Oil MAYJAM 3.38FL.OZ Pumpkin Pie Oil for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 100ML**MAYJAM**$6.98**4.2★8,817 rev](https://www.amazon.com/dp/B0FSXPSTB5) [2**SoulOrigin Pumpkin Pie Essential Oil 120ml (4 Fl Oz) Cozy Fall Fragrance Oils for Aromatherapy Essential Oil Diffuser Natural Autumn Scented Oils for Candle Making Gifts for Women**SoulOrigin**$9.06**4.6★62 rev](https://www.amazon.com/dp/B0FB7YV3KC) [3**AirScent Pumpkin Spice Diffuser Oil - Pumpkin Cinnamon Vanilla - 10 mL**Air-Scent**$9.71**4.6★464 rev](https://www.amazon.com/dp/B0D5RJSCW6) [4**P&J Fragrance Oil Pumpkin Pie 100ml - Candle Scents Soap Scents Diffuser Oil Scents**P&J Trading**$18.69**4.6★3,350 rev](https://www.amazon.com/dp/B01F7MDZ66) [5**Plant Therapy Pumpkin Spice Fall Essential Oil Blend 10 mL (1/3 oz) Warm & Cozy Blend of Spices Perfect Fall Scent Mood-Boosting & Inviting**Plant Therapy**$11.66**4.1★404 rev](https://www.amazon.com/dp/B098Z7443K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pumpkin Pie Fragrance Oil Essential Oil MAYJAM 3.38FL.OZ Pumpkin Pie Oil for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 100ML**MAYJAM**$6.98**8,817 rev9mo ago](https://www.amazon.com/dp/B0FSXPSTB5) [**Soulorigin Autumn Spice Essential Oils Set Cozy Fall Fragrance Oils for Diffuser & Candle Making Cinnamon Vanilla Pumpkin Pie Nutmeg Clove Gingerbread Warm Home Aroma & Gift Set**SoulOrigin**$9.53**11 rev9mo ago](https://www.amazon.com/dp/B0D6NDM5YT) [**Pumpkin Spice Essential Oil Blend - Warm & Cozy Pumpkin Spice Oil for Diffuser Candles Soaps & DIYs with Real Nutmeg Cinnamon Clove & Ginger Extracts - Fall Scented Aromatherapy Blend (1 Fl Oz)**Maple Holistics**$14.73**32 rev10mo ago](https://www.amazon.com/dp/B0FPG99Y4W) [**Aroma Country Pumpkin Spice Diffuser Oil - Luxury Essential Oils for Diffuser Refill & Air Freshener Room Spray Long-Lasting Natural Home Fragrance for Diffusers & Machines (4 Fl Oz)**AROMA COUNTRY**$31.92**24 rev10mo ago](https://www.amazon.com/dp/B0FP4G5SGP) [**Fall Essential Oils Set 6x10ml-Pumpkin Spice Apple Cider Snickerdoodle Vanilla Cinnamon Pine Autumn Fragrance Oils for Diffuser Home Scenting and Seasonal Gifts**Chanhyer**$9.98**326 rev1y ago](https://www.amazon.com/dp/B0FH2H5JGB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Soulorigin Autumn Spice Essential Oils Set Cozy Fall Fragrance Oils for Diffuser & Candle Making Cinnamon Vanilla Pumpkin Pie Nutmeg Clove Gingerbread Warm Home Aroma & Gift Set**SoulOrigin**$9.53**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0D6NDM5YT) [**Pumpkin Pecan Waffles Fragrance Oil Bakery Essential Oils Fragrance Oils for Diffuser for Home Pumpkin Pie Waffle**Ethlauff**$9.18**4.1★**▲ 1000%**](https://www.amazon.com/dp/B0CZLGMB6K) [**Pumpkin Pie Fragrance Oil Essential Oil MAYJAM 3.38FL.OZ Pumpkin Pie Oil for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 100ML**MAYJAM**$6.98**4.2★**▲ 1000%**](https://www.amazon.com/dp/B0FSXPSTB5) [**Pumpkin Spice Essential Oil Blend - Warm & Cozy Pumpkin Spice Oil for Diffuser Candles Soaps & DIYs with Real Nutmeg Cinnamon Clove & Ginger Extracts - Fall Scented Aromatherapy Blend (1 Fl Oz)**Maple Holistics**$14.73**4.1★**▲ 552%**](https://www.amazon.com/dp/B0FPG99Y4W) [**SoulOrigin Pumpkin Pie Essential Oil 120ml (4 Fl Oz) Cozy Fall Fragrance Oils for Aromatherapy Essential Oil Diffuser Natural Autumn Scented Oils for Candle Making Gifts for Women**SoulOrigin**$9.06**4.6★**▲ 395%**](https://www.amazon.com/dp/B0FB7YV3KC)
**~~View all trending →~~**
## **What buyers say about pumpkin spice essential oils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**76%
*“Great fragrances”*
**Quality-Overall**6%
*“Variety is great”*
**Value For Money**3%
*“Great Value”*
**Ease Of Use**2%
*“Useful”*
**Durability**2%
*“its lasted much longer than i thought which is good”*
**Size-Overall**1%
*“They fit properly in the Wick device and functioned well”*
**Ingredients-Overall**1%
*“this is my fav essential oil set so far”*
**Advertised Vs Actual Product**1%
*“As described”*
**Sweetness**1%
*“But could be for you if you like sweetness”*
**Strength**1%
*“Very strong”*
### **What buyers complain about **
**Smell**67%
*“No smell”*
**Strength**5%
*“not strong at all”*
**Durability**4%
*“It doesnt last forever”*
**Quality-Overall**4%
*“I suspect it isnt a very quality product”*
**Value For Money**4%
*“Not a great value at all”*
**Oily/Greasy**3%
*“Oil”*
**Size-Overall**1%
*“Didnt fit right”*
**Allergies**1%
*“sometimes it seams stronger than I like, however, I do have allergies to some scents”*
**Functionality-Overall**1%
*“Doesn't work for long”*
**Advertised Vs Actual Product**1%
*“a very misleading product description”*
### **Top return reasons **
**Smell**80%
**Leak-Proof**5%
**Advertised Vs Actual Product**4%
**Functionality-Overall**2%
**Oily/Greasy**2%
**Quality-Overall**1%
**Heating**1%
**Product Condition**1%
**Pet Friendly**1%
**Size-Overall**1%
## **Common questions**
- **Is pumpkin spice essential oils profitable to sell on Amazon United States?**
- The niche generates $101K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +8.5%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the pumpkin spice essential oils niche?**
- 20 brands and 32 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in pumpkin spice essential oils?**
- Top complaints mined from reviews: Smell, Strength, Durability. The return rate is 1.3%.
- **When does demand for pumpkin spice essential oils peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 28.2× the quietest.
- **What does it cost to enter the pumpkin spice essential oils niche?**
- Listings span $6.98–$31.92; the average listing price is $13.29 (sweet spot $15–$100). The average incumbent carries 1,261 reviews — the moat a new listing must climb.
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