---
title: "Pumpkin Spice Air Freshener — $285K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pumpkin-spice-air-freshener"
last_updated: "2026-08-11T16:53:51.279Z"
locale: en
meta:
description: "Niche score 55/100 · $285K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $285K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pumpkin Spice Air Freshener — $285K/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin spice air freshener**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Market size 50Growth 47Conversion 81Competition 59Returns 98Price range 62Avg price 67Brand share 11Review moat 25Quality gap 50
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.05**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.91–$31.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$285K**
$285K/yr · 237K searches
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+17.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,711.44**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pumpkin spice air freshener is a $285K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Sep–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin spice air freshener market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$351K–$422K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#215**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **19%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**118**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 89%
**Open market**
**3%**
- Glade41% - Air Wick36% - Old Spice14% - Native2% - Febreze2% - FIRIK1% - Open — no brand owns it (4 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.4% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Dec · busiest ÷ quietest = 42.1×
[**Open Trend **](https://flapen.com/research/us/health-household/pumpkin-spice-air-freshener/trend)
## **Top pumpkin spice air freshener search terms**
- **pumpkin scent**16K/yr+45.7%0.9% conv. - **pumpkin spice air freshener**25K/yr+36.7%5.5% conv. - **old spice pumpkin**37K/yr+31.5%5.1% conv. - **pumpkin air freshener**19K/yr+51.7%4.0% conv. - **glade pumpkin spice refills**22K/yr-7.6%10.5% conv. - **pumpkin deodorant**11K/yr+23.4%5.9% conv. - **glade pumpkin and ginger**11K/yr-24.7%16.1% conv. - **pumpkin spice scent**11K/yr+144.6%1.9% conv. - **air wick pumpkin spice refills**9K/yr-11.3%15.3% conv. - **glade pumpkin**12K/yr+40.6%6.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/pumpkin-spice-air-freshener/search-terms)
## **Top pumpkin spice air freshener products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$11K8%$23K12%$34K16%$46K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Air Wick Plug-In Scented Oil Refills 4 Count Pumpkin Spice Air Freshener Essential Oils Eco Friendly**Air Wick**$9.30**4.7★6,711 rev](https://www.amazon.com/dp/B0FSHHT1RZ) [2**Old Spice Aluminum Free Deodorant for Men Holidudes Limited Edition 24/7 Holiday Freshness Odor Protection Stocking Stuffer PumpKing Pumpkin Spice Scent 3.0 oz**Old Spice**$6.63**4.4★1,397 rev](https://www.amazon.com/dp/B0FC8GXR3N) [3**Glade PlugIns Refills Air Freshener Pumpkin & Ginger Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 5 Count**Glade**$11.78**4.7★4,567 rev](https://www.amazon.com/dp/B0F6G2JWCY) [4**Air Wick Plug in Scented Oil Refill 5 ct Pumpkin Spice Air Freshener Essential Oils Fall Scent Fall Decor**Air Wick**$11.84**4.7★6,711 rev](https://www.amazon.com/dp/B07RBP3J2M) [5**Glade PlugIns Refills Air Freshener Pumpkin & Ginger Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 10 Count**Glade**$24.33**4.7★376 rev](https://www.amazon.com/dp/B0F6FVJ9JZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Glade Automatic Spray Refill 6 Pack Pumpkin & Ginger Scent Home Fragrance Refill Can 6.2 oz**Glade**$31.14**7 rev4mo ago](https://www.amazon.com/dp/B0GSH5HJJT) [**Old Spice Body Wash for Men Summerdudes 24/7 Shower Fresh with Daily Use Long Lasting Scent Cleanse & Refresh Skin VIP Festival Experience Serial Griller with Charred Marshmallow Scent 24 oz**Old Spice**$8.29**2,505 rev5mo ago](https://www.amazon.com/dp/B0FR9WPRBP) [**Plug In Air Freshener Refills Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Summer Scents for Home 12 Pack 7.92 FLOZ Compatible with Air Wick & Glade**LASENTEUR**$19.86**1 rev6mo ago](https://www.amazon.com/dp/B0GD58KGM7) [**Plug In Refills Air Freshener Pumpkin Apple Cinnamon Cinnamon Roll Salted Caramel Cream for Home and Bathroom 7.92 Fl Oz 12 Count Compatible with Air Wick & Glade Not Include Glade Plus**FIRIK**$20.88**52 rev8mo ago](https://www.amazon.com/dp/B0FYDBZK7N) [**Air Wick Plug-In Scented Oil Refills 4 Count Pumpkin Spice Air Freshener Essential Oils Eco Friendly**Air Wick**$9.30**6,711 rev9mo ago](https://www.amazon.com/dp/B0FSHHT1RZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Plug In Air Freshener Refills Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Summer Scents for Home 12 Pack 7.92 FLOZ Compatible with Air Wick & Glade**LASENTEUR**$19.86**1.0★**▲ 1000%**](https://www.amazon.com/dp/B0GD58KGM7) [**Glade Automatic Spray Refill 6 Pack Pumpkin & Ginger Scent Home Fragrance Refill Can 6.2 oz**Glade**$31.14**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GSH5HJJT) [**Old Spice Body Wash for Men Summerdudes 24/7 Shower Fresh with Daily Use Long Lasting Scent Cleanse & Refresh Skin VIP Festival Experience Serial Griller with Charred Marshmallow Scent 24 oz**Old Spice**$8.29**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0FR9WPRBP) [**Plug In Refills Air Freshener Pumpkin Apple Cinnamon Cinnamon Roll Salted Caramel Cream for Home and Bathroom 7.92 Fl Oz 12 Count Compatible with Air Wick & Glade Not Include Glade Plus**FIRIK**$20.88**3.4★**▲ 973%**](https://www.amazon.com/dp/B0FYDBZK7N) [**Native Deodorant Pumpkin Spice 72Hour Odor Control Aluminum Free Naturally Derived Ingredients Smooth Glide Formula Vegan & CrueltyFree 3 Pack**Native**$20.86**4.6★**▲ 585%**](https://www.amazon.com/dp/B0FP6YN823)
**~~View all trending →~~**
## **What buyers say about pumpkin spice air freshener**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**68%
*“Fresh smell”*
**Value For Money**5%
*“Good price”*
**Quality-Overall**4%
*“Pure pumpkin goodness”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Soft Feel**1%
*“This really help keep his skin soft”*
**Moist/Dry**1%
*“Like smell and moisturizer too”*
**Durability**1%
*“Long lasting”*
**Ease Of Use**1%
*“Easy & convenient”*
**Size-Overall**1%
*“great size”*
**Warmth**1%
*“Warm and comforting”*
### **What buyers complain about **
**Smell**44%
*“Very faint smell”*
**Leak-Proof**7%
*“Immediately leaks oil everywhere when opened”*
**Durability**5%
*“Stopped working after a couple months”*
**Value For Money**5%
*“a little pricey”*
**Size-Overall**4%
*“Small”*
**Allergies**3%
*“I started itching again”*
**Strength**3%
*“a little too strong”*
**Functionality-Overall**2%
*“Doesnt work”*
**Advertised Vs Actual Product**2%
*“Does not fit description”*
**Moist/Dry**1%
*“The stick itself is very dry and hard”*
### **Top return reasons **
**Smell**54%
**Leak-Proof**14%
**Advertised Vs Actual Product**9%
**Size-Overall**8%
**Functionality-Overall**3%
**Compatibility-Overall**3%
**Value For Money**2%
**Color**1%
**Product Condition**1%
**Defective Material/Parts**0%
## **Common questions**
- **Is pumpkin spice air freshener profitable to sell on Amazon United States?**
- The niche generates $285K/yr across 32 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the pumpkin spice air freshener niche?**
- 10 brands and 118 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in pumpkin spice air freshener?**
- Top complaints mined from reviews: Smell, Leak-Proof, Durability. The return rate is 0.4%.
- **When does demand for pumpkin spice air freshener peak?**
- Demand peaks in Jan–Sep–Dec; the busiest month runs 42.1× the quietest.
- **What does it cost to enter the pumpkin spice air freshener niche?**
- Listings span $4.91–$31.14; the average listing price is $14.05 (sweet spot $15–$100). The average incumbent carries 4,711 reviews — the moat a new listing must climb.
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