---
title: "Pumpkin Seed Oil — $8.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pumpkin-seed-oil"
last_updated: "2026-08-07T05:30:21.308Z"
locale: en
meta:
description: "Niche score 69/100 · $8.8M/yr market · 5.0M searches/yr · $18.51 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 69/100 · $8.8M/yr market · 5.0M searches/yr · $18.51 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Pumpkin Seed Oil — $8.8M/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin seed oil**
**Launch it**
A $8.8M/yr market growing +5.5% this quarter with returns at 0.1% — clears our launch bar.
Market size 100Growth 32Conversion 85Competition 64Returns 99Price range 77Avg price 84Brand share 68Review moat 41Quality gap 38
**Market size**
**Incredible****$8.8M**
$8.8M/yr · 5.0M searches
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.51**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.55–$33.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,412.17**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pumpkin seed oil is a $8.8M/yr Amazon United States market (5.0M searches/yr). The top 5 brands hold 65% of demand. Verdict: Launch it — 69/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin seed oil market data**
- **Units sold / yr**
- **400K–500K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$7.4M–$9.3M**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#304**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**125**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 91%
**Open market**
**30%**
- Micro Ingredients21% - BEWORD11% - NOW Foods11% - VivoNu11% - Nature's live10% - Handcraft Blends6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.5% search growth over the last 90 days.
125K75KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/pumpkin-seed-oil/trend)
## **Top pumpkin seed oil search terms**
- **pumpkin seed oil**2.3M/yr+3.6%7.7% conv. - **pumpkin seed oil with saw palmetto**682K/yr+52.2%7.6% conv. - **pumpkin seed oil capsules**961K/yr-33.0%8.8% conv. - **pumpkin seed oil for hair growth**423K/yr-2.3%7.3% conv. - **saw palmetto and pumpkin seed oil**117K/yr-1.3%2.8% conv. - **cold pressed pumpkin seed oil**44K/yr+78.4%5.7% conv. - **pumpkin seed oil supplement**51K/yr+36.1%6.3% conv. - **organic pumpkin seed oil**69K/yr+2.3%6.0% conv. - **pumpkin seed oil for hair**50K/yr+2.9%4.8% conv. - **micro ingredients pumpkin seed oil**39K/yr+12.9%9.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/pumpkin-seed-oil/search-terms)
## **Top pumpkin seed oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$353K8%$706K12%$1.1M16%$1.4M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Micro Ingredients Pumpkin Seed Oil with Saw Palmetto 300 Softgels | Cold Pressed Pure Virgin Oil Essential Fatty Acids & Phytosterols | Non-GMO**Micro Ingredients**$32.87**4.5★5,694 rev](https://www.amazon.com/dp/B01BHF3KRG) [2**Pumpkin Seed Oil with Saw Palmetto 3500mg Max Strength per Serving 150 Softgels Cold-Pressed with Essential Fatty Acids & Phytosterols Supports Hair Bladder Prostate Health & Immune**Nature's live**$17.62**4.5★858 rev](https://www.amazon.com/dp/B0FLXXL41Q) [3**NOW Supplements Pumpkin Seed Oil 1000 mg with Essential Fatty Acids and Phytosterols Cold Pressed 200 Softgels**NOW Foods**$21.59**4.5★10,093 rev](https://www.amazon.com/dp/B084XWMRRW) [4**Pumpkin Seed Oil with Saw Palmetto Softgels 3000mg Per Serving 300 Softgels | Cold-Pressed with Essential Fatty Acids & Phytosterols | Supports Hair Urinary Bladder & Prostate Health | Non-GMO**BEWORD**$21.60**4.6★788 rev](https://www.amazon.com/dp/B0FDFZZ4S9) [5**Micro Ingredients Pumpkin Seed Oil with Saw Palmetto 150 Softgels | Cold Pressed Pure Virgin Oil Essential Fatty Acids & Phytosterols | Natural Herbal Supplement | Non-GMO**Micro Ingredients**$24.55**4.5★5,694 rev](https://www.amazon.com/dp/B0F3B84SDQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VivoNu Pumpkin Seed Oil with Saw Palmetto Capsules 4000mg 300 Softgels | Organic Cold Pressed | DHT Blocker | Supports Hair Urinary Bladder & Prostate Health | Non-GMO**VivoNu**$18.43**53 rev4mo ago](https://www.amazon.com/dp/B0GT9LK643) [**VivoNu Pumpkin Seed Oil with Saw Palmetto Capsules**VivoNu**$29.67**229 rev4mo ago](https://www.amazon.com/dp/B0GT5CD5J3) [**VivoNu Pumpkin Seed Oil with Saw Palmetto Capsules 3800mg 300 Softgels | Cold Pressed Pure Virgin Oil Essential Fatty Acids&Phytosterols | Supports Hair Urinary Bladder&Prostate Health|Non-GMO**VivoNu**$27.53**202 rev4mo ago](https://www.amazon.com/dp/B0GT58D33H) [**Micro Ingredients Pumpkin Seed Oil with Saw Palmetto 75 Softgels | Cold Pressed Pure Virgin Oil Essential Fatty Acids & Phytosterols | Natural Herbal Supplement | Non-GMO**Micro Ingredients**$17.02**5,694 rev6mo ago](https://www.amazon.com/dp/B0GJV5F4GW) [**Nutricost Pumpkin Seed Oil 3 000mg Per Serving 180 Softgels for 60 Servings Per Bottle - GMO-Free Gluten-Free Dietary Supplement**Nutricost**$15.18**127 rev8mo ago](https://www.amazon.com/dp/B0G2ZDXPLZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VivoNu Pumpkin Seed Oil with Saw Palmetto Capsules**VivoNu**$29.67**4.7★**▲ 242%**](https://www.amazon.com/dp/B0GT5CD5J3) [**VivoNu Pumpkin Seed Oil with Saw Palmetto Capsules 3800mg 300 Softgels | Cold Pressed Pure Virgin Oil Essential Fatty Acids&Phytosterols | Supports Hair Urinary Bladder&Prostate Health|Non-GMO**VivoNu**$27.53**4.5★**▲ 241%**](https://www.amazon.com/dp/B0GT58D33H) [**VivoNu Pumpkin Seed Oil with Saw Palmetto Capsules 4000mg 300 Softgels | Organic Cold Pressed | DHT Blocker | Supports Hair Urinary Bladder & Prostate Health | Non-GMO**VivoNu**$18.43**4.5★**▲ 238%**](https://www.amazon.com/dp/B0GT9LK643) [![Bloom & Bond Pumpkin Seed Oil with Saw Palmetto for Women [2000mg per Serving] - Cold-Pressed Organic Softgels for Healthy Hair & Scalp - Supports Fuller-Looking Hair - Plant-Based Supplement](https://m.media-amazon.com/images/I/410ngjUmDcL.jpg)**Bloom & Bond Pumpkin Seed Oil with Saw Palmetto for Women \[2000mg per Serving\] - Cold-Pressed Organic Softgels for Healthy Hair & Scalp - Supports Fuller-Looking Hair - Plant-Based Supplement**Bloom & Bond**$33.48**4.3★**▲ 196%**](https://www.amazon.com/dp/B0FRFYBHQ2) [**Micro Ingredients Pumpkin Seed Oil with Saw Palmetto 75 Softgels | Cold Pressed Pure Virgin Oil Essential Fatty Acids & Phytosterols | Natural Herbal Supplement | Non-GMO**Micro Ingredients**$17.02**4.5★**▲ 194%**](https://www.amazon.com/dp/B0GJV5F4GW)
**~~View all trending →~~**
## **What buyers say about pumpkin seed oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Growth**16%
*“Less hair loss”*
**Quality-Overall**14%
*“Great quality oil”*
**Ease Of Chewing/Swallowing**7%
*“No gross burping or taste after swallowing”*
**Value For Money**6%
*“Great Value”*
**Vitamin**4%
*“So far its been a quality vitamin”*
**Efficiency**3%
*“They seem to be effective”*
**Taste-Overall**3%
*“no weird aftertaste”*
**Ease Of Use**3%
*“Easy to Take”*
**Ingredients-Overall**3%
*“ingredients are great”*
**Side Effects**3%
*“No side affects”*
### **What buyers complain about **
**Size-Overall**8%
*“They are HUGE”*
**Dosage**5%
*“I guess the dose is very high”*
**Smell**4%
*“The smell is different too”*
**Functionality-Overall**4%
*“doesnt seem to be effective”*
**Side Effects**4%
*“about an hour later I got super dizzy”*
**Oily/Greasy**4%
*“very oily. like some of the capsules broke open”*
**Allergies**3%
*“Gave an awful rash”*
**Hair Related**3%
*“Didn't do anything for my hair”*
**Advertised Vs Actual Product**3%
*“Not as explained”*
**Value For Money**3%
*“expensive”*
### **Top return reasons **
**Leak-Proof**24%
**Advertised Vs Actual Product**15%
**Smell**14%
**Oily/Greasy**12%
**Functionality-Overall**5%
**Value For Money**3%
**Product Condition**3%
**Defective Material/Parts**3%
**Color**2%
**Ingredients-Overall**1%
## **Common questions**
- **Is pumpkin seed oil profitable to sell on Amazon United States?**
- The niche generates $8.8M/yr across 29 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Launch it (69/100).
- **How competitive is the pumpkin seed oil niche?**
- 19 brands and 125 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in pumpkin seed oil?**
- Top complaints mined from reviews: Size-Overall, Dosage, Smell. The return rate is 0.1%.
- **When does demand for pumpkin seed oil peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the pumpkin seed oil niche?**
- Listings span $9.55–$33.48; the average listing price is $18.51 (sweet spot $15–$100). The average incumbent carries 2,412 reviews — the moat a new listing must climb.
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