---
title: "Pumpkin Seed Oil Capsules — $2.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pumpkin-seed-oil-capsules"
last_updated: "2026-08-11T14:20:32.987Z"
locale: en
meta:
description: "Niche score 60/100 · $2.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $2.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pumpkin Seed Oil Capsules — $2.7M/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin seed oil capsules**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 14Conversion 89Competition 41Returns 100Price range 78Avg price 88Brand share 49Review moat 37Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.7M**
$2.7M/yr · 1.3M searches
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$20.06**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.01–$32.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,822.74**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-22.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pumpkin seed oil capsules is a $2.7M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin seed oil capsules market data**
- **Units sold / yr**
- **125K–150K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$2.5M–$3.0M**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#383**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**16%**
- NOW Foods27% - Micro Ingredients14% - Horbäach12% - BEWORD12% - Nature's live10% - VivoNu8% - Open — no brand owns it (7 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -22.3% search growth over the last 90 days.
35K25KSpike '24Spike '25Prime Day '25 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/pumpkin-seed-oil-capsules/trend)
## **Top pumpkin seed oil capsules search terms**
- **pumpkin seed oil capsules**961K/yr-33.0%8.7% conv. - **pumpkin seed oil supplement**51K/yr+36.1%5.9% conv. - **pumpkin seed extract**55K/yr-3.8%6.2% conv. - **now pumpkin seed oil**42K/yr-11.6%12.7% conv. - **cold pressed pumpkin seed oil capsules**17K/yr+65.6%6.5% conv. - **pumpkin seed oil capsules for hair growth**25K/yr+2.4%5.8% conv. - **pumpkin seed supplement**16K/yr+42.4%5.3% conv. - **pumpkin seed oil pills**18K/yr+18.7%6.1% conv. - **pumpkin seed extract for bladder control**14K/yr+4.3%5.6% conv. - **organic pumpkin seed oil capsules**18K/yr-18.3%3.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/pumpkin-seed-oil-capsules/search-terms)
## **Top pumpkin seed oil capsules products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$273K20%$546K30%$820K40%$1.1M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NOW Supplements Pumpkin Seed Oil 1000 mg with Essential Fatty Acids and Phytosterols Cold Pressed 200 Softgels**NOW Foods**$21.59**4.5★10,093 rev](https://www.amazon.com/dp/B084XWMRRW) [2**Horbach Pumpkin Seed Oil 3000mg | 120 Softgel Capsules**Horbäach**$10.01**4.5★3,020 rev](https://www.amazon.com/dp/B0C294XR2L) [3**Pumpkin Seed Oil with Saw Palmetto 3500mg Max Strength per Serving 150 Softgels Cold-Pressed with Essential Fatty Acids & Phytosterols Supports Hair Bladder Prostate Health & Immune**Nature's live**$17.62**4.5★858 rev](https://www.amazon.com/dp/B0FLXXL41Q) [4**Micro Ingredients Pumpkin Seed Oil with Saw Palmetto 300 Softgels | Cold Pressed Pure Virgin Oil Essential Fatty Acids & Phytosterols | Non-GMO**Micro Ingredients**$32.87**4.5★5,694 rev](https://www.amazon.com/dp/B01BHF3KRG) [5**Pumpkin Seed Oil with Saw Palmetto Softgels 3000mg Per Serving 300 Softgels | Cold-Pressed with Essential Fatty Acids & Phytosterols | Supports Hair Urinary Bladder & Prostate Health | Non-GMO**BEWORD**$21.60**4.6★788 rev](https://www.amazon.com/dp/B0FDFZZ4S9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VivoNu Pumpkin Seed Oil with Saw Palmetto Capsules**VivoNu**$29.67**229 rev4mo ago](https://www.amazon.com/dp/B0GT5CD5J3) [**VivoNu Pumpkin Seed Oil with Saw Palmetto Capsules 3800mg 300 Softgels | Cold Pressed Pure Virgin Oil Essential Fatty Acids&Phytosterols | Supports Hair Urinary Bladder&Prostate Health|Non-GMO**VivoNu**$27.53**202 rev4mo ago](https://www.amazon.com/dp/B0GT58D33H) [**Nutricost Pumpkin Seed Oil 3 000mg Per Serving 180 Softgels for 60 Servings Per Bottle - GMO-Free Gluten-Free Dietary Supplement**Nutricost**$15.18**127 rev8mo ago](https://www.amazon.com/dp/B0G2ZDXPLZ) [**SCOLA Pumpkin Seed Oil with Saw Palmetto 3200mg/Serving Cold-Pressed with Essential Fatty Acids & Phytosterols Supports Hair Immune Bladder & Prostate Health Non-GMO (300 Softgels)**SCOLA**$10.65**362 rev10mo ago](https://www.amazon.com/dp/B0FRFPK2RF) [**Pumpkin Seed Oil with Saw Palmetto Capsules 3000mg/serving 300 Softgels | Cold Pressed Pure Virgin Oil Essential Fatty Acids & Phytosterols | Supports Hair Urinary Bladder & Prostate Health**BEWORD**$20.33**570 rev10mo ago](https://www.amazon.com/dp/B0FR7NSV4L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VivoNu Pumpkin Seed Oil with Saw Palmetto Capsules**VivoNu**$29.67**4.7★**▲ 360%**](https://www.amazon.com/dp/B0GT5CD5J3) [**VivoNu Pumpkin Seed Oil with Saw Palmetto Capsules 3800mg 300 Softgels | Cold Pressed Pure Virgin Oil Essential Fatty Acids&Phytosterols | Supports Hair Urinary Bladder&Prostate Health|Non-GMO**VivoNu**$27.53**4.5★**▲ 356%**](https://www.amazon.com/dp/B0GT58D33H) [**Nutricost Pumpkin Seed Oil 3 000mg Per Serving 180 Softgels for 60 Servings Per Bottle - GMO-Free Gluten-Free Dietary Supplement**Nutricost**$15.18**4.7★**▲ 144%**](https://www.amazon.com/dp/B0G2ZDXPLZ) [**NOW Supplements Pumpkin Seed Oil 1000 mg with Essential Fatty Acids and Phytosterols Cold Pressed 200 Softgels**NOW Foods**$21.59**4.5★**▲ 98%**](https://www.amazon.com/dp/B084XWMRRW) [**SCOLA Pumpkin Seed Oil with Saw Palmetto 3200mg/Serving Cold-Pressed with Essential Fatty Acids & Phytosterols Supports Hair Immune Bladder & Prostate Health Non-GMO (300 Softgels)**SCOLA**$10.65**4.5★**▲ 75%**](https://www.amazon.com/dp/B0FRFPK2RF)
**~~View all trending →~~**
## **What buyers say about pumpkin seed oil capsules**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Growth**18%
*“Less hair loss”*
**Quality-Overall**14%
*“Excellent Product”*
**Ease Of Chewing/Swallowing**7%
*“easy to swallow gel caps”*
**Value For Money**6%
*“Great Value”*
**Vitamin**5%
*“So far its been a quality vitamin”*
**Regulates Digestion**4%
*“it is also helping ease constipation”*
**Efficiency**3%
*“They seem to be effective”*
**Side Effects**3%
*“They dont cause any upset stomach or side effects whatsoever”*
**Taste-Overall**3%
*“Taste good”*
**Ingredients-Overall**3%
*“Nice ingredient mix”*
### **What buyers complain about **
**Size-Overall**9%
*“They are HUGE”*
**Dosage**6%
*“wondering if mg are too low”*
**Functionality-Overall**6%
*“doesnt seem to be effective”*
**Side Effects**5%
*“about an hour later I got super dizzy”*
**Hair Related**4%
*“Didn't do anything for my hair”*
**Allergies**3%
*“Gave an awful rash”*
**Advertised Vs Actual Product**3%
*“Doesnt do as advertised”*
**Color**3%
*“which is dark orange”*
**Smell**3%
*“They smell like pee”*
**Quality-Overall**3%
*“Bad quality control”*
### **Top return reasons **
**Dosage**17%
**Advertised Vs Actual Product**14%
**Ingredients-Overall**10%
**Quality-Overall**7%
**Hair Growth**7%
**Vegan/Organic**7%
**Value For Money**7%
**Acid Regulator/Stomach Ache Relief**5%
**Side Effects**5%
**Smell**5%
## **Common questions**
- **Is pumpkin seed oil capsules profitable to sell on Amazon United States?**
- The niche generates $2.7M/yr across 19 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the pumpkin seed oil capsules niche?**
- 13 brands and 42 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in pumpkin seed oil capsules?**
- Top complaints mined from reviews: Size-Overall, Dosage, Functionality-Overall. The return rate is 0.0%.
- **When does demand for pumpkin seed oil capsules peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the pumpkin seed oil capsules niche?**
- Listings span $10.01–$32.87; the average listing price is $20.06 (sweet spot $15–$100). The average incumbent carries 2,823 reviews — the moat a new listing must climb.
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