---
title: "Pumpkin Protein Powder — $640K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pumpkin-protein-powder"
last_updated: "2026-08-11T15:10:30.997Z"
locale: en
meta:
description: "Niche score 56/100 · $640K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $640K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pumpkin Protein Powder — $640K/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin protein powder**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 66Growth 25Conversion 69Competition 33Returns 100Price range 95Avg price 95Brand share 11Review moat 69Quality gap 68
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$35.44**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.21–$64.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****725.84**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$640K**
$640K/yr · 288K searches
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pumpkin protein powder is a $640K/yr Amazon United States market (288K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 56/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin protein powder market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$532K–$709K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#216**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **17.8%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**4%**
- Sprout Living75% - Anthony's7% - Sunwarrior6% - Micro Ingredients3% - Equip2% - BareOrganics2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.
35K25KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 10.1×
[**Open Trend **](https://flapen.com/research/us/health-household/pumpkin-protein-powder/trend)
## **Top pumpkin protein powder search terms**
- **sprout living protein powder**34K/yr-0.9%5.5% conv. - **epic protein powder**31K/yr+4.5%6.7% conv. - **pumpkin protein powder**66K/yr-2.9%8.1% conv. - **sprout living**10K/yr+9.4%3.6% conv. - **sprout living epic protein**11K/yr+1.6%4.9% conv. - **epic protein**10K/yr+3.4%5.1% conv. - **pumpkin spice protein powder**58K/yr-23.1%0.4% conv. - **pumpkin protein**26K/yr-8.2%6.9% conv. - **pumpkin spice protein**20K/yr+12.3%0.1% conv. - **sprout living epic protein powder**3K/yr-8.3%6.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/pumpkin-protein-powder/search-terms)
## **Top pumpkin protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$64K20%$128K30%$192K40%$256K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sprout Living Epic Protein Plant Based Protein & Superfoods Powder Vanilla Lucuma Powder | 20 Grams Organic Protein Powder Vegan Non Dairy Non-GMO Gluten Free Low Sugar (1 Pound 12 Servings)**Sprout Living**$32.34**4.4★1,310 rev](https://www.amazon.com/dp/B01MXVJT1S) [2**Sprout Living Organic Pumpkin Seed Protein Powder Unflavored 20 Grams of Plant Based Protein Powder Without Artificial Sweeteners Non Dairy Non-GMO Vegan Gluten Free (1 Pound 15 Servings)**Sprout Living**$29.05**4.6★1,548 rev](https://www.amazon.com/dp/B01N7CLYX7) [3**Sprout Living Epic Protein Plant Based Protein & Superfoods Powder Chocolate Maca Powder | 20 Grams Organic Protein Powder Vegan Non Dairy Non-GMO Gluten Free Low Sugar (1 Pound 12 Servings)**Sprout Living**$32.16**4.4★628 rev](https://www.amazon.com/dp/B01MQTE67Z) [4**Plant Based Protein & Superfoods Powder Original Unflavored | Organic Protein Powder Vegan Non Dairy Non-GMO Gluten Free Sugar Free Perfect Keto Drink Mix (1 lb)**Sprout Living**$32.32**4.1★678 rev](https://www.amazon.com/dp/B01MTXZGB4) [5**Anthonys Organic Pumpkin Seed Protein Powder 1lb Gluten Free Non GMO Unflavored Plant-Based Protein**Anthony's**$16.24**4.6★867 rev](https://www.amazon.com/dp/B0CWVTCT7G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Micro Ingredients Organic Pumpkin Seed Protein Powder 2lb | Raw Plant-Based Protein | Single-Ingredient Powder | Smooth Texture & Versatile Use | Non-GMO Soy Free**Micro Ingredients**$27.19**71 rev8mo ago](https://www.amazon.com/dp/B0FWJGBPWM) [**Vital Proteins Pumpkin Spice Collagen Peptides 20g Collagen Peptides Healthy Hair Skin Nails & Joints**Vital Proteins**$21.75**232 rev11mo ago](https://www.amazon.com/dp/B0FG8L6JLF) [**Sprout Living Organic Pea Protein Powder Vanilla Flavor 20 Grams of Plant Based Organic Protein Powder Without Sweeteners Non Dairy Non-GMO Dairy Free Vegan Gluten Free (1 Pound 15 Servings)**Sprout Living**$31.06**15 rev1y ago](https://www.amazon.com/dp/B0FFHNLZ5S) [**Organic Protein Powder Pumpkin Seed Protein Cold Pressed Single-Ingredient Superfood Plant-Based Easy to Digest All 9 Essential Amino Acids Mild Flavor for Smoothies Baking & 20g Protein 15 Servings**Sunwarrior**$29.29**164 rev1y ago](https://www.amazon.com/dp/B0F4RPJ23S) [**Sprout Living Organic Pumpkin Seed Protein Powder Vanilla Flavor 20 Grams of Plant Based Organic Protein Powder Without Sweeteners Non-GMO Dairy Free Vegan Gluten Free (1 Pound 13 Servings)**Sprout Living**$32.53**59 rev1y ago](https://www.amazon.com/dp/B0F3LSV14D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sprout Living Organic Pea Protein Powder Vanilla Flavor 20 Grams of Plant Based Organic Protein Powder Without Sweeteners Non Dairy Non-GMO Dairy Free Vegan Gluten Free (1 Pound 15 Servings)**Sprout Living**$31.06**3.8★**▲ 242%**](https://www.amazon.com/dp/B0FFHNLZ5S) [**Micro Ingredients Organic Pumpkin Seed Protein Powder 2lb | Raw Plant-Based Protein | Single-Ingredient Powder | Smooth Texture & Versatile Use | Non-GMO Soy Free**Micro Ingredients**$27.19**4.3★**▲ 135%**](https://www.amazon.com/dp/B0FWJGBPWM) [**Sprout Living Plant Based Protein & Superfoods Powder Original Unflavored | Organic Protein Powder Vegan Non Dairy Non-GMO Gluten Free Sugar Free Perfect Keto Drink Mix (2 lb)**Sprout Living**$60.74**4.1★**▲ 130%**](https://www.amazon.com/dp/B084GHHY93) [**Sprout Living Organic Pumpkin Seed Protein Powder Vanilla Flavor 20 Grams of Plant Based Organic Protein Powder Without Sweeteners Non-GMO Dairy Free Vegan Gluten Free (1 Pound 13 Servings)**Sprout Living**$32.53**4.5★**▲ 130%**](https://www.amazon.com/dp/B0F3LSV14D) [**Sprout Living Epic Protein Plant Based Protein & Superfoods Powder Real Sport | 24 Grams Organic Protein Powder Recovery Vegan Non Dairy Non-GMO Gluten Free Low Sugar (1 Pound 12 Servings)**Sprout Living**$36.82**4.2★**▲ 50%**](https://www.amazon.com/dp/B082YKDDZS)
**~~View all trending →~~**
## **What buyers say about pumpkin protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Nutritional Content**23%
*“Great protein supplement”*
**Taste-Overall**20%
*“no strange taste or smells”*
**Flavor**11%
*“Amazing flavor”*
**Quality-Overall**8%
*“Good quality, clean ingredients, and does exactly what it promises”*
**Solubility**5%
*“Easy to mix”*
**Blend/Ratio**4%
*“mixes fantastically”*
**Ingredients-Overall**4%
*“The best ingredients”*
**Vegan/Organic**2%
*“I love that it is organic”*
**Texture/Consistency-Overall**2%
*“Beautiful texture”*
**Value For Money**1%
*“worth every penny”*
### **What buyers complain about **
**Taste-Overall**23%
*“tastes nothing like chocolate”*
**Flavor**9%
*“Bad flavor”*
**Value For Money**4%
*“A little expensive”*
**Nutritional Content**4%
*“this protein powder is disappointing”*
**Texture/Consistency-Overall**4%
*“The texture was somewhat grainy”*
**Solubility**3%
*“Does not completely dissolve”*
**Artificial Sweeteners**3%
*“Stevia tastes awful”*
**Bitter**2%
*“Too strong and bitter”*
**Sweetness**1%
*“Just not as sweet as you may be used to”*
**Advertised Vs Actual Product**1%
*“False advertising, in my view”*
### **Top return reasons **
**Taste-Overall**75%
**Flavor**25%
## **Common questions**
- **Is pumpkin protein powder profitable to sell on Amazon United States?**
- The niche generates $640K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the pumpkin protein powder niche?**
- 9 brands and 24 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in pumpkin protein powder?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- **When does demand for pumpkin protein powder peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 10.1× the quietest.
- **What does it cost to enter the pumpkin protein powder niche?**
- Listings span $15.21–$64.02; the average listing price is $35.44 (sweet spot $15–$100). The average incumbent carries 726 reviews — the moat a new listing must climb.
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