---
title: "Pumpkin Protein Bars — $27K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pumpkin-protein-bars"
last_updated: "2026-08-10T12:17:11.774Z"
locale: en
meta:
description: "Niche score 34/100 · $27K/yr market · 84K searches/yr · $22.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $27K/yr market · 84K searches/yr · $22.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pumpkin Protein Bars — $27K/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin protein bars**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 7Growth 18Conversion 17Competition 12Returns 100Price range 77Avg price 94Brand share 0Review moat 25Quality gap 68
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.62**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.52–$30.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,122.63**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$27K**
$27K/yr · 84K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pumpkin protein bars is a $27K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin protein bars market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$90K–$113K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#123**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **75%**
- **Out of stock**
- **27.1%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**384**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Quest62% - Lenny & Larry's14% - Trader Joe's10% - Premier Protein5% - 88 Acres5% - KIND5% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 44 weeks — -13.5% search growth over the last 90 days.
15K10KSpike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/pumpkin-protein-bars/trend)
## **Top pumpkin protein bars search terms**
- **quest pumpkin pie protein bar**10K/yr-4.3%3.9% conv. - **pumpkin bars**8K/yr+3.7%0.0% conv. - **pumpkin protein bars**13K/yr-8.3%1.4% conv. - **pumpkin spice protein bar**7K/yr+34.6%0.0% conv. - **iq pumpkin spice protein bars**2K/yr-42.9%0.0% conv. - **pumpkin bar**3K/yr+16.8%1.5% conv. - **pumpkin protein bar**4K/yr+17.6%0.7% conv. - **quest pumpkin**4K/yr-38.8%0.7% conv. - **pumpkin spice bars**3K/yr-23.4%0.0% conv. - **iq protein bars pumpkin spice**10K/yr-42.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/pumpkin-protein-bars/search-terms)
## **Top pumpkin protein bars products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$5K30%$8K40%$11K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Quest Nutrition Pumpkin Pie Protein Bar 20g Protein 1g Sugar High Protein Gluten Free Snack 12 Count**Quest**$30.38**4.3★2,736 rev](https://www.amazon.com/dp/B07CSGVMH6) [2**Quest Nutrition Apple Pie Protein Bar 20g Protein 4g Net Carbs 2g Sugar Gluten Free Keto Friendly 12 Count**Quest**$23.22**4.3★2,673 rev](https://www.amazon.com/dp/B00U3RGAMW) [3![Lenny & Larrys Protein Cookie [Pumpkin Spice] Chewy Soft Baked 16g Plant Protein Vegan Non-GMO High Fiber 4 Ounce Cookie (Pack of 12)](https://m.media-amazon.com/images/I/51Qe8KPO7KL.jpg)**Lenny & Larrys Protein Cookie \[Pumpkin Spice\] Chewy Soft Baked 16g Plant Protein Vegan Non-GMO High Fiber 4 Ounce Cookie (Pack of 12)**Lenny & Larry's**$21.27**4.4★1,418 rev](https://www.amazon.com/dp/B004IJQZQW) [4**Quest Nutrition Lemon Cake Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count (Pack of 1)**Quest**$21.47**4.3★7,723 rev](https://www.amazon.com/dp/B086CHT1TM) [5**Trader Joes This Pumpkin Walks Into A Bar... Cereal Bars**Trader Joe's**$10.52**4.4★191 rev](https://www.amazon.com/dp/B00ADFM7GW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Premier Protein Shake LIMITED EDITION Pumpkin Spice 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$30.97**17,471 rev1y ago](https://www.amazon.com/dp/B07W6B8ZLZ) [**KIND Healthy Snacks Bars Orange Cranberry Pumpkin Seed Gluten Free High Fiber Snacks 5g Protein 12 Count**KIND**$16.78**498 rev2y ago](https://www.amazon.com/dp/B0CHLKJ7JM) [**Quest Nutrition Pumpkin Pie Protein Bar 20g Protein 1g Sugar High Protein Gluten Free Snack 12 Count**Quest**$30.38**2,736 rev3y ago](https://www.amazon.com/dp/B07CSGVMH6) [**Quest Nutrition Lemon Cake Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count (Pack of 1)**Quest**$21.47**7,723 rev6y ago](https://www.amazon.com/dp/B086CHT1TM) [**88 Acres Banana Bread High Protein Bar 0.18 Ounce 9 Pack**88 Acres**$26.33**271 rev6y ago](https://www.amazon.com/dp/B081P1CNW2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KIND Healthy Snacks Bars Orange Cranberry Pumpkin Seed Gluten Free High Fiber Snacks 5g Protein 12 Count**KIND**$16.78**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0CHLKJ7JM) [**Quest Nutrition Lemon Cake Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count (Pack of 1)**Quest**$21.47**4.3★**▲ 621%**](https://www.amazon.com/dp/B086CHT1TM) [**88 Acres Banana Bread High Protein Bar 0.18 Ounce 9 Pack**88 Acres**$26.33**4.0★**▲ 458%**](https://www.amazon.com/dp/B081P1CNW2) [![Lenny & Larrys Protein Cookie [Pumpkin Spice] Chewy Soft Baked 16g Plant Protein Vegan Non-GMO High Fiber 4 Ounce Cookie (Pack of 12)](https://m.media-amazon.com/images/I/51Qe8KPO7KL.jpg)**Lenny & Larrys Protein Cookie \[Pumpkin Spice\] Chewy Soft Baked 16g Plant Protein Vegan Non-GMO High Fiber 4 Ounce Cookie (Pack of 12)**Lenny & Larry's**$21.27**4.4★**▲ 113%**](https://www.amazon.com/dp/B004IJQZQW) [**Trader Joes This Pumpkin Walks Into A Bar... Cereal Bars**Trader Joe's**$10.52**4.4★**▲ 74%**](https://www.amazon.com/dp/B00ADFM7GW)
**~~View all trending →~~**
## **What buyers say about pumpkin protein bars**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Absolutely delicious”*
**Flavor**17%
*“Best Flavor is Pumpkin”*
**Nutritional Content**17%
*“Great tasting protein shakes”*
**Quality-Overall**4%
*“Good bar”*
**Texture/Consistency-Overall**3%
*“the consistency is very palatable”*
**Sweetness**2%
*“Its pretty impressive how they manage to get that cinnamon-apple sweetness”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Value For Money**1%
*“Worth it”*
**Freshness**1%
*“great freshness”*
**Blood Sugar Level**1%
*“these bars are great snacks to have when my sugar is heading downward”*
### **What buyers complain about **
**Taste-Overall**22%
*“By itself tastes a little artificial”*
**Flavor**8%
*“yucky, artificial flavor that fails to satisfy”*
**Nutritional Content**6%
*“She has a protein deficiency”*
**Hard Feel**5%
*“it was much harder than it should have been”*
**Texture/Consistency-Overall**5%
*“semi chalky texture to them”*
**Value For Money**4%
*“A little pricey”*
**Stale/Rotten/Spoiled**4%
*“It tasted old, stale and with a horrible aftertaste”*
**Advertised Vs Actual Product**3%
*“They didnt say the bars contained soy and milk”*
**Ease Of Chewing/Swallowing**2%
*“chewy at the same time”*
**Moist/Dry**2%
*“Not very lemony, very dry”*
### **Top return reasons **
**Taste-Overall**25%
**Hard Feel**13%
**Flavor**13%
**Value For Money**13%
**Stale/Rotten/Spoiled**13%
**Ease Of Chewing/Swallowing**6%
**Advertised Vs Actual Product**6%
**Regulates Digestion**4%
**Maintenance And Repair**4%
**Acid Regulator/Stomach Ache Relief**4%
## **Common questions**
- **Is pumpkin protein bars profitable to sell on Amazon United States?**
- The niche generates $27K/yr across 8 tracked products. 90-day search growth is -13.5%. Flapen's verdict: Skip it (34/100).
- **How competitive is the pumpkin protein bars niche?**
- 6 brands and 384 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pumpkin protein bars?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
- **What does it cost to enter the pumpkin protein bars niche?**
- Listings span $10.52–$30.97; the average listing price is $22.62 (sweet spot $15–$100). The average incumbent carries 4,123 reviews — the moat a new listing must climb.
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