---
title: "Search terms — pull string - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pull-string/search-terms"
last_updated: "2026-08-11T20:44:13.541Z"
locale: en
meta:
  description: "Niche score 54/100 · $220K/yr market · 87K searches/yr. A concentrated shelf (top 5 take 67% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $220K/yr market · 87K searches/yr. A concentrated shelf (top 5 take 67% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — pull string - Flapen"
---

# **pull string**

**Worth a look**

Shows low returns (1.0%), but a concentrated shelf (top 5 take 67% of clicks) keeps it on the watch list.

Market size 42Growth 38Conversion 78Competition 30Returns 95Price range 86Avg price 95Brand share 37Review moat 82Quality gap 35

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$33.03**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.32–$77.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****367.42**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****7.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$220K**

$220K/yr · 87K searches

**Growth**

**Okay****+10.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

## Search terms