---
title: "Psyllium Husk Powder — $13.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/psyllium-husk-powder"
last_updated: "2026-08-07T03:30:16.815Z"
locale: en
meta:
description: "Niche score 71/100 · $13.3M/yr market · 6.8M searches/yr · $18.07 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 71/100 · $13.3M/yr market · 6.8M searches/yr · $18.07 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Psyllium Husk Powder — $13.3M/yr Amazon US Niche (2026) - Flapen"
---
# **psyllium husk powder**
**Launch it**
A $13.3M/yr market growing +24.3% this quarter with returns at 0.0% — clears our launch bar.
Market size 100Growth 53Conversion 90Competition 67Returns 100Price range 76Avg price 83Brand share 59Review moat 22Quality gap 45
**Market size**
**Incredible****$13.3M**
$13.3M/yr · 6.8M searches
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.07**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.22–$33.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+24.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,010.06**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, psyllium husk powder is a $13.3M/yr Amazon United States market (6.8M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 71/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **psyllium husk powder market data**
- **Units sold / yr**
- **600K–800K**
- avg 25,000–30,000/product
- **Revenue / yr**
- **$10.8M–$14.5M**
- units × avg price
- **Conversion rate**
- **10.8%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**609**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 87%
**Open market**
**26%**
- NOW Foods36% - It's Just!14% - Viva Naturals8% - Nutricost7% - 365 by Whole Foods Market5% - Metamucil5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +24.3% search growth over the last 90 days.
225K175KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/health-household/psyllium-husk-powder/trend)
## **Top psyllium husk powder search terms**
- **psyllium husk powder**2.8M/yr+28.4%9.6% conv. - **psyllium husk**2.1M/yr+20.2%8.3% conv. - **psyllium husk powder organic**436K/yr+54.4%9.0% conv. - **psyllium**390K/yr-2.6%5.8% conv. - **psyllium husk fiber**201K/yr+13.1%6.7% conv. - **organic psyllium husk powder**139K/yr+48.5%8.9% conv. - **psyllium fiber**181K/yr-5.3%4.9% conv. - **now psyllium husk powder**111K/yr+7.5%16.7% conv. - **organic psyllium husk**73K/yr+42.9%6.5% conv. - **psyllium husk organic**63K/yr+56.5%7.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/psyllium-husk-powder/search-terms)
## **Top psyllium husk powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$532K8%$1.1M12%$1.6M16%$2.1M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Its Just! - Psyllium Husk Powder GLP-1 Friendly Easy Mixing Dietary Fiber Cleanse Your Digestive System Finely Ground Powder Ideal for Keto Baking Non-GMO (Unflavored 10oz (Pack of 1))**It's Just!**$11.79**4.3★16,617 rev](https://www.amazon.com/dp/B07RYBVLH8) [2**NOW Foods Supplements Psyllium Husk Powder Non-GMO Project Verified Soluble Fiber 24-Ounce**NOW Foods**$18.28**4.5★24,082 rev](https://www.amazon.com/dp/B002RWUNYM) [3**NOW Foods Supplements Psyllium Husk Powder Non-GMO Project Verified Soluble Fiber 12-Ounce**NOW Foods**$10.04**4.5★24,082 rev](https://www.amazon.com/dp/B007729DSE) [4**Viva Naturals Organic Psyllium Husk Powder 24 oz Finely Ground Unflavored Vegan Keto Paleo Non-GMO Plant-Based Superfood Good Source of Fiber for Gluten-Free Baking Juices & Smoothies**Viva Naturals**$19.75**4.4★14,986 rev](https://www.amazon.com/dp/B011QGTRG4) [5**NOW Foods Supplements Whole Psyllium Husks Non-GMO Project Verified Soluble Fiber 16-Ounce**NOW Foods**$10.14**4.6★12,448 rev](https://www.amazon.com/dp/B000N7DP6G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kate Naturals Psyllium Husk Powder for Fiber Digestion & Baking Bread. Mixes Easily with Juice & Smoothies (8oz Organic Gluten Free Fine Ground)**Kate Naturals**$10.02**7,059 rev11mo ago](https://www.amazon.com/dp/B0FMHR3YT8) [**Sunwarrior Organic Psyllium Husk Powder Plant-Based Fiber for Gut Health & Regularity Supports Digestion & Satiety Certified Organic Gluten-Free Non-GMO Keto-Friendly 11.6 oz**Sunwarrior**$19.91**228 rev1y ago](https://www.amazon.com/dp/B0F4F3RHPP) [**Micro Ingredients Organic Whole Psyllium Husks 3lbs | Daily Soluble Fiber Supplement | Sourced from India | Ideal for Oatmeal Coffee & Beverage | Unflavored Non-GMO Keto Friendly Vegan**Micro Ingredients**$32.80**473 rev1y ago](https://www.amazon.com/dp/B0DS6MHM6Z) [**Konsyl Daily Psyllium Fiber Powder - 19oz 90 Servings Natural Unflavored Soluble Dietary Fiber Supplement - Psyllium Husk Prebiotic for Digestive Support and Gut Health - Sugar Free Keto & Vegan**Konsyl**$25.71**1,154 rev2y ago](https://www.amazon.com/dp/B0D1DB2D6V) [**Viva Naturals Organic Psyllium Husk Powder 10 oz Finely Ground Unflavored Vegan Keto Paleo Non-GMO Plant-Based Superfood Good Source of Fiber for Gluten-Free Baking Juices & Smoothies**Viva Naturals**$11.95**14,986 rev2y ago](https://www.amazon.com/dp/B0CZBBYVTJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**365 by Whole Foods Market Psyllium Husk Conventional Ca Only 12 Ounce**365 by Whole Foods Market**$12.16**4.4★**▲ 131%**](https://www.amazon.com/dp/B0CDQJKX5F) [**Kate Naturals Psyllium Husk Powder for Fiber Digestion & Baking Bread. Mixes Easily with Juice & Smoothies (8oz Organic Gluten Free Fine Ground)**Kate Naturals**$10.02**4.5★**▲ 127%**](https://www.amazon.com/dp/B0FMHR3YT8) [**365 by Whole Foods Market Psyllium Husk Organic 12 Ounce**365 by Whole Foods Market**$18.20**4.8★**▲ 54%**](https://www.amazon.com/dp/B0CDQJRFGX) [**Nutricost Psyllium Husk Ground Powder (1lbs) - Gluten Free and Non-GMO**Nutricost**$19.62**4.4★**▲ 33%**](https://www.amazon.com/dp/B07MKZD9LR) [**NOW Foods Supplements Psyllium Husk Powder Non-GMO Project Verified Soluble Fiber 24-Ounce**NOW Foods**$18.28**4.5★**▲ 24%**](https://www.amazon.com/dp/B002RWUNYM)
**~~View all trending →~~**
## **What buyers say about psyllium husk powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Now brand has consistent quality”*
**Nutritional Content**8%
*“Great source of fiber”*
**Regulates Digestion**7%
*“Digestive wellness”*
**Value For Money**6%
*“Great deal”*
**Efficiency**6%
*“Does its job very well”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Taste-Overall**4%
*“The taste is surprisingly refreshing”*
**Solubility**4%
*“easy to mix”*
**Ease Of Use**4%
*“Makes life easier”*
**Ingredients-Overall**3%
*“No junk ingredients added”*
### **What buyers complain about **
**Taste-Overall**13%
*“Has a weird taste”*
**Solubility**9%
*“Does not mix well”*
**Functionality-Overall**6%
*“Not effective”*
**Value For Money**4%
*“Not worth it”*
**Thickness**4%
*“Not thick”*
**Nutritional Content**3%
*“Not worth the nutritional value for serving”*
**Ingredients-Overall**3%
*“Perhaps the ingredients are not as effective as those I have previously used”*
**Dosage**3%
*“Start slow and low dose”*
**Texture/Consistency-Overall**3%
*“Texture: a little grit”*
**Advertised Vs Actual Product**2%
*“Be aware it doesnt look like the picture on the package”*
### **Top return reasons **
**Taste-Overall**16%
**Functionality-Overall**9%
**Advertised Vs Actual Product**9%
**Value For Money**7%
**Solubility**7%
**Smell**6%
**Size-Overall**4%
**Dosage**3%
**Ease Of Chewing/Swallowing**3%
**Dilute/Watery**3%
## **Common questions**
- **Is psyllium husk powder profitable to sell on Amazon United States?**
- The niche generates $13.3M/yr across 33 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Launch it (71/100).
- **How competitive is the psyllium husk powder niche?**
- 19 brands and 609 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in psyllium husk powder?**
- Top complaints mined from reviews: Taste-Overall, Solubility, Functionality-Overall. The return rate is 0.0%.
- **When does demand for psyllium husk powder peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the psyllium husk powder niche?**
- Listings span $9.22–$33.71; the average listing price is $18.07 (sweet spot $15–$100). The average incumbent carries 9,010 reviews — the moat a new listing must climb.
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