---
title: "Products — protein smoothie pouch - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/protein-smoothie-pouch/products"
last_updated: "2026-08-11T16:57:02.976Z"
locale: en
meta:
  description: "Niche score 53/100 · $98K/yr market · 93K searches/yr · $28.87 avg price. Soft demand (-8.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $98K/yr market · 93K searches/yr · $28.87 avg price. Soft demand (-8.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — protein smoothie pouch - Flapen"
---

# **protein smoothie pouch**

**Worth a look**

Shows low returns (0.1%), but soft demand (-8.8% this quarter) keeps it on the watch list.

Market size 24Growth 21Conversion 45Competition 56Returns 100Price range 76Avg price 95Brand share 46Review moat 50Quality gap 82

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$28.87**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$1.96–$56.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,540.2**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$98K**

$98K/yr · 93K searches

**Growth**

**Bad****-8.8%**

90-day search growth — must beat 0% to launch

## Products