---
title: "Trend — protein shots - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/protein-shots/trend"
last_updated: "2026-08-11T23:24:13.983Z"
locale: en
meta:
  description: "Niche score 62/100 · $858K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $858K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — protein shots - Flapen"
---

# **protein shots**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 75Growth 13Conversion 38Competition 56Returns 99Price range 95Avg price 95Brand share 50Review moat 71Quality gap 89

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$44.65**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$20.22–$90.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Market size**

**Great****$858K**

$858K/yr · 632K searches

**Review moat**

**Good****670.53**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-23.2%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Trend