---
title: "Protein Shots — $858K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/protein-shots"
last_updated: "2026-08-11T21:44:54.221Z"
locale: en
meta:
description: "Niche score 62/100 · $858K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $858K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Protein Shots — $858K/yr Amazon US Niche (2026) - Flapen"
---
# **protein shots**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 75Growth 13Conversion 38Competition 56Returns 99Price range 95Avg price 95Brand share 50Review moat 71Quality gap 89
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$44.65**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$20.22–$90.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****$858K**
$858K/yr · 632K searches
**Review moat**
**Good****670.53**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-23.2%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, protein shots is a $858K/yr Amazon United States market (632K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 62/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein shots market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$558K–$670K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#118**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **94%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 87%
**Open market**
**22%**
- Pure Genius42% - FUELMATE11% - Frog Fuel10% - Proteinex6% - BariatricPal5% - ProT Gold4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.2% search growth over the last 90 days.
23K18KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/health-household/protein-shots/trend)
## **Top protein shots search terms**
- **protein shots**132K/yr-11.6%2.1% conv. - **pure genius protein shot**89K/yr-25.3%2.7% conv. - **liquid protein**99K/yr-6.1%1.3% conv. - **pure genius 23 protein shots**27K/yr+66.4%3.5% conv. - **protein shot**54K/yr-3.3%2.1% conv. - **easy protein shots**55K/yr-70.8%2.1% conv. - **pure genius protein**34K/yr-63.1%1.4% conv. - **genius shot protein**29K/yr+9.8%1.2% conv. - **easy protein**19K/yr-59.6%1.1% conv. - **liquid protein shots**14K/yr-17.6%2.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/protein-shots/search-terms)
## **Top protein shots products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$34K8%$69K12%$103K16%$137K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Blueberry Lemonade (24 Pack)**Pure Genius**$90.41**4.1★12 rev](https://www.amazon.com/dp/B0GLJ5VTK5) [2**Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors TSA Size 3.38 Fl Oz Pineapple & Blueberry Lemonade (24 Pack)**Pure Genius**$90.84**3.9★30 rev](https://www.amazon.com/dp/B0GTBCCGCP) [3**Frog Fuel Power Regular Complete Liquid Protein Shot 15g Nano Hydrolyzed & Grass Fed Collagen Post Workout Gluten Free Fat & Sugar Free 22 Amino Acids 0 Carbs Berry 24 Pack**Frog Fuel**$46.71**4.5★4,130 rev](https://www.amazon.com/dp/B010C3MQC4) [4**Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Strawberry Guava (24 Pack)**Pure Genius**$90.91**4.0★12 rev](https://www.amazon.com/dp/B0GSH3HW84) [5**Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Pineapple (24 Pack)**Pure Genius**$90.38**4.0★12 rev](https://www.amazon.com/dp/B0GSH8YPX9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Blueberry Lemonade (24 Pack)**Pure Genius**$90.41**12 rev2mo ago](https://www.amazon.com/dp/B0GLJ5VTK5) [**Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors TSA Size 3.38 Fl Oz Pineapple & Blueberry Lemonade (24 Pack)**Pure Genius**$90.84**30 rev2mo ago](https://www.amazon.com/dp/B0GTBCCGCP) [**Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Strawberry Guava (24 Pack)**Pure Genius**$90.91**12 rev2mo ago](https://www.amazon.com/dp/B0GSH3HW84) [**Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Pineapple (24 Pack)**Pure Genius**$90.38**12 rev2mo ago](https://www.amazon.com/dp/B0GSH8YPX9) [**FUELMATE Peach Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free**FUELMATE**$21.62**63 rev4mo ago](https://www.amazon.com/dp/B0G45KKL67)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Pineapple (24 Pack)**Pure Genius**$90.38**4.0★**▲ 120%**](https://www.amazon.com/dp/B0GSH8YPX9) [**Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Strawberry Guava (24 Pack)**Pure Genius**$90.91**4.0★**▲ 120%**](https://www.amazon.com/dp/B0GSH3HW84) [**Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Blueberry Lemonade (24 Pack)**Pure Genius**$90.41**4.1★**▲ 119%**](https://www.amazon.com/dp/B0GLJ5VTK5) [**Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors TSA Size 3.38 Fl Oz Pineapple & Blueberry Lemonade (24 Pack)**Pure Genius**$90.84**3.9★**▲ 119%**](https://www.amazon.com/dp/B0GTBCCGCP) [**FUELMATE Lemon Lime Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free**FUELMATE**$21.38**3.6★**▲ 115%**](https://www.amazon.com/dp/B0G463564L)
**~~View all trending →~~**
## **What buyers say about protein shots**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**24%
*“Surprisingly refreshing taste”*
**Nutritional Content**22%
*“Great protein supplement”*
**Flavor**8%
*“Flavor is good”*
**Quality-Overall**5%
*“EXCELLENT PRODUCT”*
**Ease Of Use**4%
*“Easy to Take”*
**Crispiness**4%
*“Great crisp”*
**Value For Money**2%
*“Worth every penny”*
**Sweetness**1%
*“Taste is super sweet”*
**Solubility**1%
*“Mixes well”*
**Texture/Consistency-Overall**1%
*“Good texture”*
### **What buyers complain about **
**Taste-Overall**36%
*“Cardboard taste”*
**Flavor**7%
*“Lacks flavor”*
**Value For Money**5%
*“too expensive”*
**Nutritional Content**4%
*“The worst thing about a high protein”*
**Sweetness**2%
*“cuts the sweetness”*
**Salt Content**2%
*“Taste is very salty and gross”*
**Sour**2%
*“Extremely sour”*
**Texture/Consistency-Overall**2%
*“Didn't love the texture”*
**Moist/Dry**2%
*“A little dry”*
**Bitter**1%
*“They are bitter”*
### **Top return reasons **
**Taste-Overall**31%
**Leak-Proof**17%
**Flavor**11%
**Nutritional Content**7%
**Advertised Vs Actual Product**4%
**Ingredients-Overall**4%
**Smell**2%
**Contamination**2%
**Stale/Rotten/Spoiled**2%
**Sour**2%
## **Common questions**
- **Is protein shots profitable to sell on Amazon United States?**
- The niche generates $858K/yr across 34 tracked products. 13 of 14 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the protein shots niche?**
- 18 brands and 41 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in protein shots?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.1%.
- **When does demand for protein shots peak?**
- Demand peaks in Feb–Mar; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the protein shots niche?**
- Listings span $20.22–$90.91; the average listing price is $44.65 (sweet spot $15–$100). The average incumbent carries 671 reviews — the moat a new listing must climb.
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