---
title: "Reviews — protein powder - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/protein-powder/reviews"
last_updated: "2026-07-21T07:20:22.003Z"
locale: en
meta:
  description: "protein powder clears our launch bar: a $86.0M/yr market growing +8.2% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:description": "protein powder clears our launch bar: a $86.0M/yr market growing +8.2% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:title": "Reviews — protein powder - Flapen"
---

# **protein powder**

**Launch it**

A $86.0M/yr market growing +8.2% this quarter with returns at 0.0% — clears our launch bar.

Market size 100Growth 35Conversion 53Competition 88Returns 100Price range 95Avg price 95Brand share 58Review moat 18Quality gap 37

**Market size**

**Incredible****$86.0M**

$86.0M/yr · 44.8M searches

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$44.54**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$16.37–$95.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+8.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****17,647.62**

avg incumbent reviews — the moat a new listing must climb