---
title: "Protein Powder with Caffeine — $242K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/protein-powder-with-caffeine"
last_updated: "2026-08-10T11:29:08.805Z"
locale: en
meta:
description: "Niche score 48/100 · $242K/yr market · 178K searches/yr · $30.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $242K/yr market · 178K searches/yr · $30.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Protein Powder with Caffeine — $242K/yr Amazon US Niche (2026) - Flapen"
---
# **protein powder with caffeine**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 45Growth 20Conversion 53Competition 19Returns 100Price range 95Avg price 95Brand share 0Review moat 48Quality gap 84
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.93**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.65–$39.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,729**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$242K**
$242K/yr · 178K searches
**Growth**
**Bad****-10.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, protein powder with caffeine is a $242K/yr Amazon United States market (178K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein powder with caffeine market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$186K–$247K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Bellway82% - Hilma15% - DripDrop2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.
6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/health-household/protein-powder-with-caffeine/trend)
## **Top protein powder with caffeine search terms**
- **bellway super fiber**33K/yr+5.4%7.4% conv. - **fsa protein**22K/yr-22.3%0.3% conv. - **hsa protein**15K/yr+4.8%0.4% conv. - **bellway fiber**12K/yr-17.8%7.1% conv. - **fsa protein powder**9K/yr-23.2%0.2% conv. - **protein powder fsa eligible**9K/yr-30.2%0.1% conv. - **bellway**10K/yr-27.7%6.4% conv. - **fsa eligible protein**8K/yr-1.6%0.5% conv. - **hilma fiber**6K/yr-8.3%15.5% conv. - **super fiber**6K/yr+7.2%4.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/protein-powder-with-caffeine/search-terms)
## **Top protein powder with caffeine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$36K30%$72K45%$109K60%$145K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bellway Super Fiber Powder + Fruit Sugar Free Organic Psyllium Husk Powder Fiber Supplement for Regularity Bloating Relief & Digestive Health Plant-Based Raspberry Lemon (50 Servings)**Bellway**$34.96**4.0★1,678 rev](https://www.amazon.com/dp/B08H6SSD3P) [2**Hilma Daily Fiber and Digestive Enzymes Powder Vegan 30 Servings**Hilma**$20.38**4.0★301 rev](https://www.amazon.com/dp/B0CYMDZ19T) [3**Bellway Super Fiber Powder + Fruit Sugar Free Organic Psyllium Husk Powder Fiber Supplement for Regularity Bloating Relief & Digestive Health Plant-Based Wild Berry (50 Servings)**Bellway**$38.38**4.3★53 rev](https://www.amazon.com/dp/B0FCJ5LDHT) [4**Bellway Super Fiber Powder + Collagen Sugar-Free Psyllium Husk Powder with Collagen Peptides and Hyaluronic Acid for Digestive Health Healthy Skin Nails Bones & Joints Peach Mango (20 Servings)**Bellway**$35.56**4.1★1,153 rev](https://www.amazon.com/dp/B0F3KJ5SVT) [5**Bellway Super Fiber Powder + Fruit Sugar Free Organic Psyllium Husk Powder Fiber Supplement for Regularity Bloating Relief & Digestive Health Plant-Based Pineapple Passion Fruit (50 Servings)**Bellway**$39.18**4.0★704 rev](https://www.amazon.com/dp/B09MV9TK1B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bellway Super Fiber Powder + Fruit Sugar Free Organic Psyllium Husk Powder Fiber Supplement for Regularity Bloating Relief & Digestive Health Plant-Based Wild Berry (50 Servings)**Bellway**$38.38**53 rev10mo ago](https://www.amazon.com/dp/B0FCJ5LDHT) [**Bellway Super Fiber Gummies + Beauty Sugar Free Fiber Supplement with Biotin & Vitamins A C E Supports Digestive Health Skin Hair & Nails - 60 Count**Bellway**$25.58**338 rev11mo ago](https://www.amazon.com/dp/B0FKQBFB2F) [**Bellway Super Fiber Powder + Collagen Sugar-Free Psyllium Husk Powder with Collagen Peptides and Hyaluronic Acid for Digestive Health Healthy Skin Nails Bones & Joints Peach Mango (20 Servings)**Bellway**$35.56**1,153 rev1y ago](https://www.amazon.com/dp/B0F3KJ5SVT) [**Bellway Super Fiber Powder + Fruit Sugar Free Organic Psyllium Husk Powder Fiber Supplement for Regularity Bloating Relief & Digestive Health Plant-Based Strawberry Watermelon (50 Servings)**Bellway**$39.43**65 rev1y ago](https://www.amazon.com/dp/B0DZWDFBG8) [**Hilma Daily Fiber and Digestive Enzymes Powder Vegan 30 Servings**Hilma**$20.38**301 rev2y ago](https://www.amazon.com/dp/B0CYMDZ19T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bellway Super Fiber Powder + Collagen Sugar-Free Psyllium Husk Powder with Collagen Peptides and Hyaluronic Acid for Gut Health Healthy Skin Nails Bones & Joints Strawberry Lemonade (20 Servings)**Bellway**$33.49**4.1★**▲ 230%**](https://www.amazon.com/dp/B08WGKS4TZ) [**Bellway Super Fiber Powder + Collagen Sugar-Free Psyllium Husk Powder with Collagen Peptides and Hyaluronic Acid for Digestive Health Healthy Skin Nails Bones & Joints Peach Mango (20 Servings)**Bellway**$35.56**4.1★**▲ 78%**](https://www.amazon.com/dp/B0F3KJ5SVT) [**Bellway Super Fiber Gummies + Beauty Sugar Free Fiber Supplement with Biotin & Vitamins A C E Supports Digestive Health Skin Hair & Nails - 60 Count**Bellway**$25.58**4.2★**▲ 33%**](https://www.amazon.com/dp/B0FKQBFB2F) [**Bellway Super Fiber Powder + Fruit Sugar Free Organic Psyllium Husk Powder Fiber Supplement for Regularity Bloating Relief & Digestive Health Plant-Based Strawberry Watermelon (50 Servings)**Bellway**$39.43**4.3★**▲ 26%**](https://www.amazon.com/dp/B0DZWDFBG8) [**Bellway Super Fiber Powder + Fruit Sugar Free Organic Psyllium Husk Powder Fiber Supplement for Regularity Bloating Relief & Digestive Health Plant-Based Wild Berry (50 Servings)**Bellway**$38.38**4.3★**▲ 22%**](https://www.amazon.com/dp/B0FCJ5LDHT)
**~~View all trending →~~**
## **What buyers say about protein powder with caffeine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**24%
*“Actually tastes decent for what it is”*
**Flavor**16%
*“These add a great flavor to water”*
**Moist/Dry**9%
*“Easy hydration”*
**Quality-Overall**8%
*“Amazing high quality easy to use product for end of shift hot sweaty work or God forbid an emergency that involves dehydration”*
**Solubility**4%
*“Mixes well”*
**Efficiency**3%
*“Effective”*
**Nutritional Content**3%
*“Great addition to partner with probiotics”*
**Advertised Vs Actual Product**2%
*“Works as advertised”*
**Ingredients-Overall**2%
*“This brand has clean wholesome ingredients”*
**Value For Money**2%
*“Good price”*
### **What buyers complain about **
**Taste-Overall**21%
*“Not so pleasant taste”*
**Flavor**8%
*“No flavor”*
**Solubility**6%
*“Not very soluble in water”*
**Value For Money**6%
*“Not worth the price”*
**Hard Feel**5%
*“Hard as a rock”*
**Sweetness**3%
*“they are not as sweet as the other flavor packets on the market”*
**Dosage**2%
*“This product dosent dissolve how it should”*
**Ease Of Chewing/Swallowing**2%
*“Hard to chew”*
**Quality-Overall**2%
*“Trash”*
**Functionality-Overall**2%
*“It didn't work for me”*
### **Top return reasons **
**Artificial Sweeteners**22%
**Moist/Dry**11%
**Hard Feel**11%
**Taste-Overall**11%
**Value For Money**11%
**Blood Sugar Level**11%
**Acid Regulator/Stomach Ache Relief**11%
**Maintenance And Repair**6%
**Adhesion/Stickiness**6%
## **Common questions**
- **Is protein powder with caffeine profitable to sell on Amazon United States?**
- The niche generates $242K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the protein powder with caffeine niche?**
- 3 brands and 12 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in protein powder with caffeine?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Solubility. The return rate is 0.0%.
- **When does demand for protein powder with caffeine peak?**
- Demand peaks in Jan; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the protein powder with caffeine niche?**
- Listings span $19.65–$39.43; the average listing price is $30.93 (sweet spot $15–$100). The average incumbent carries 1,729 reviews — the moat a new listing must climb.
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