---
title: "Search terms — protein powder packets - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/protein-powder-packets/search-terms"
last_updated: "2026-08-11T18:18:28.948Z"
locale: en
meta:
  description: "Niche score 57/100 · $7.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $7.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — protein powder packets - Flapen"
---

# **protein powder packets**

**Worth a look**

Shows a $7.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 17Conversion 38Competition 44Returns 100Price range 95Avg price 93Brand share 0Review moat 62Quality gap 70

**Market size**

**Incredible****$7.9M**

$7.9M/yr · 5.3M searches

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Price range**

**Incredible****$24.11–$61.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$49.20**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,014.67**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-15.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms