---
title: "Protein Jello — $108K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/protein-jello"
last_updated: "2026-08-06T19:59:14.203Z"
locale: en
meta:
description: "Niche score 44/100 · $108K/yr market · 109K searches/yr · $30.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $108K/yr market · 109K searches/yr · $30.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Protein Jello — $108K/yr Amazon US Niche (2026) - Flapen"
---
# **protein jello**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 17Conversion 41Competition 16Returns 100Price range 90Avg price 95Brand share 12Review moat 44Quality gap 83
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.06**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.44–$40.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,095.67**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$108K**
$108K/yr · 109K searches
**Growth**
**Bad****-16.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, protein jello is a $108K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–May. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein jello market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$180K–$240K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**515**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**2%**
- Medtrition61% - Vital Proteins26% - FITWISE3% - NOW Foods3% - HEARTHY FOODS2% - Great Lakes Wellness2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.
4K3KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, May · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/health-household/protein-jello/trend)
## **Top protein jello search terms**
- **protein jello**24K/yr-4.5%1.6% conv. - **gelatein**12K/yr-14.1%4.0% conv. - **vital proteins beef gelatin**12K/yr-4.4%8.7% conv. - **protein gelatin**11K/yr-23.8%1.9% conv. - **gelatein plus 20g protein**3K/yr+109.8%5.1% conv. - **high protein jello**7K/yr-21.6%1.7% conv. - **protein jello cups**6K/yr-27.1%4.7% conv. - **medtrition gelatein 20 protein**4K/yr+9.4%3.2% conv. - **vital proteins gelatin**6K/yr-33.1%8.6% conv. - **high protein gelatin**5K/yr-32.6%2.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/protein-jello/search-terms)
## **Top protein jello products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$22K30%$32K40%$43K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gelatein Plus Cherry: 20 grams of protein. Ideal for clear liquid diets swallowing difficulties dialysis and oncology. Great pre or post-workout snack. (12 pack)**Medtrition**$39.25**4.2★625 rev](https://www.amazon.com/dp/B071L9GHLT) [2**Vital Proteins Beef Gelatin Powder - Grass-Fed 16.4 oz**Vital Proteins**$28.51**4.6★3,578 rev](https://www.amazon.com/dp/B00NLQXXDQ) [3**Gelatein Orange: 20 grams of protein. Sugar free. Ideal for clear liquid diets swallowing difficulties bariatric dialysis and oncology. Great pre or post-workout snack. (12 pack)**Medtrition**$39.17**3.7★156 rev](https://www.amazon.com/dp/B0DDQFMYZJ) [4**ProSource Gelatein Plus Pineapple: 20 Grams of Proteins. Ideal for Clear Liquid Diets Swallowing Difficulties Dialysis and Oncology. Great Pre or Post Workout Snack. (12 Pack)**Medtrition**$39.19**4.0★297 rev](https://www.amazon.com/dp/B071NW94WH) [5**Gelatein Fruit Punch: 20 grams of protein. Sugar free. Ideal for clear liquid diets swallowing difficulties bariatric dialysis and oncology. Great pre or post-workout snack. (12 pack)**Medtrition**$35.59**3.8★431 rev](https://www.amazon.com/dp/B0B2C3G363)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gelatein Orange: 20 grams of protein. Sugar free. Ideal for clear liquid diets swallowing difficulties bariatric dialysis and oncology. Great pre or post-workout snack. (12 pack)**Medtrition**$39.17**156 rev1y ago](https://www.amazon.com/dp/B0DDQFMYZJ) [**Its Just - 100% Gelatin Powder (2lb) Unflavored Heavy Metal Tested Grass-Fed Bovine (Beef) Source Non-GMO Keto Friendy Perfect for Marshmallows Gummies Desserts 32oz**It's Just!**$27.10**1,410 rev1y ago](https://www.amazon.com/dp/B0DFN8KFSD) [**FITWISE Raspberry High Protein Jello 15g Protein 80 Calories Zero Carbs Fat Free Sugar Free Keto and Bariatric Diet Friendly Ideal Protein Compatible Gelatin 7 Servings Per Box**FITWISE**$17.31**134 rev4y ago](https://www.amazon.com/dp/B09RY1QS9D) [**Hearthy Foods Beef Gelatin Powder Unflavored Gelatin Powder for Women and Men | Keto and Paleo Friendly Pure Protein Type 1 & 3 Grass-Fed Halal Certified Non-GMO Kosher Gelatin | 16 oz. 454g**HEARTHY FOODS**$19.98**3,867 rev9y ago](https://www.amazon.com/dp/B0736KTTMJ) [**Gelatein Plus Cherry: 20 grams of protein. Ideal for clear liquid diets swallowing difficulties dialysis and oncology. Great pre or post-workout snack. (12 pack)**Medtrition**$39.25**625 rev9y ago](https://www.amazon.com/dp/B071L9GHLT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FITWISE Raspberry High Protein Jello 15g Protein 80 Calories Zero Carbs Fat Free Sugar Free Keto and Bariatric Diet Friendly Ideal Protein Compatible Gelatin 7 Servings Per Box**FITWISE**$17.31**4.3★**▲ 322%**](https://www.amazon.com/dp/B09RY1QS9D) [**NOW Foods Beef Gelatin Powder Natural Thickening Agent Source of Protein 1-Pound (Packaging May Vary)**NOW Foods**$13.44**4.7★**▲ 51%**](https://www.amazon.com/dp/B000MGR302) [**Gelatein Plus Cherry: 20 grams of protein. Ideal for clear liquid diets swallowing difficulties dialysis and oncology. Great pre or post-workout snack. (12 pack)**Medtrition**$39.25**4.2★**▲ 30%**](https://www.amazon.com/dp/B071L9GHLT) [**Gelatein Orange: 20 grams of protein. Sugar free. Ideal for clear liquid diets swallowing difficulties bariatric dialysis and oncology. Great pre or post-workout snack. (12 pack)**Medtrition**$39.17**3.7★**▲ 17%**](https://www.amazon.com/dp/B0DDQFMYZJ) [**ProSource Gelatein Plus Pineapple: 20 Grams of Proteins. Ideal for Clear Liquid Diets Swallowing Difficulties Dialysis and Oncology. Great Pre or Post Workout Snack. (12 Pack)**Medtrition**$39.19**4.0★**— 8%**](https://www.amazon.com/dp/B071NW94WH)
**~~View all trending →~~**
## **What buyers say about protein jello**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Good quality and very easy to dissolve”*
**Taste-Overall**10%
*“No funny taste”*
**Nutritional Content**10%
*“Easy protein with great taste”*
**Solubility**8%
*“Dissolves better in cold water”*
**Value For Money**6%
*“Good Price”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Ease Of Use**5%
*“Easy to use”*
**Flavor**3%
*“great flavor”*
**Baking**3%
*“Good for baking”*
**Ingredients-Overall**3%
*“Clean ingredients”*
### **What buyers complain about **
**Taste-Overall**23%
*“Chemical taste”*
**Flavor**11%
*“flavors were very artificial”*
**Smell**10%
*“Unpleasant odor”*
**Texture/Consistency-Overall**4%
*“has a strange texture”*
**Nutritional Content**4%
*“probably not what l needed with my protein needs”*
**Chunk/Clump/Collection**3%
*“These were clumpy”*
**Value For Money**3%
*“expensive”*
**Sweetness**2%
*“To sweet”*
**Quality-Overall**1%
*“Not great quality”*
**Ease Of Use**1%
*“it is so hard to consume”*
### **Top return reasons **
**Leak-Proof**45%
**Sour**12%
**Flavor**12%
**Smell**9%
**Functionality-Overall**9%
**Thickness**5%
**Taste-Overall**5%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is protein jello profitable to sell on Amazon United States?**
- The niche generates $108K/yr across 12 tracked products. 90-day search growth is -16.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the protein jello niche?**
- 7 brands and 515 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in protein jello?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.0%.
- **When does demand for protein jello peak?**
- Demand peaks in Jan–May; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the protein jello niche?**
- Listings span $13.44–$40.02; the average listing price is $30.06 (sweet spot $15–$100). The average incumbent carries 2,096 reviews — the moat a new listing must climb.
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