---
title: "Protein Gummies — $831K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/protein-gummies"
last_updated: "2026-08-11T16:01:28.073Z"
locale: en
meta:
description: "Niche score 70/100 · $831K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 70/100 · $831K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Protein Gummies — $831K/yr Amazon US Niche (2026) - Flapen"
---
# **protein gummies**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 74Growth 23Conversion 54Competition 76Returns 100Price range 91Avg price 95Brand share 86Review moat 75Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.70**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.45–$62.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****494.03**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$831K**
$831K/yr · 606K searches
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-4.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, protein gummies is a $831K/yr Amazon United States market (606K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 70/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein gummies market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **$768K–$921K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#448**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**67**
**Top-5 brand share**
**49%**
Top 20: 90%
**Top-5 click share**
**39%**
Top 20: 80%
**Open market**
**45%**
- OAKA15% - Totaria11% - KR Labs10% - Veyuxiiwa7% - FUELE+7% - ZYGCDZ6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/health-household/protein-gummies/trend)
## **Top protein gummies search terms**
- **protein gummies**339K/yr-0.7%3.9% conv. - **protein gummies for women**70K/yr+1.9%4.3% conv. - **protein gummies 30g**21K/yr+21.0%4.1% conv. - **oaka protein gummies**26K/yr-52.3%6.1% conv. - **protein gummy**20K/yr-2.7%3.5% conv. - **protein gummies for men**26K/yr-44.3%4.6% conv. - **whey protein gummies**12K/yr+14.7%4.8% conv. - **high protein gummies**20K/yr+18.1%2.6% conv. - **protein gummy bears**12K/yr+14.9%1.6% conv. - **protein chews**12K/yr+6.9%2.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/protein-gummies/search-terms)
## **Top protein gummies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$25K6%$50K9%$75K12%$100K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3 in 1 Whey Protein Gummies | Creatine Monohydrate | Collagen 0 Sugar Pure Protein Source Muscle & Energy Support Berry Flavor for Women and Men**Totaria**$33.94**4.5★152 rev](https://www.amazon.com/dp/B0FWX84LXZ) [2**OAKA Protein Gummies 20g Protein per Day Zero Sugar Mixed Berries Flavor Daily Protein Chews for Hair Skin & Nails 60 Gummies**OAKA**$32.50**4.4★79 rev](https://www.amazon.com/dp/B0G349P4HV) [3**Whey Protein with Plant Based & Amino Acids - Protein Powder Alternative Immunity Energy & Gut Support 90 Protein Gummies for Women & Men Zero Free No Gelatin High Protein Mixed Berry Flavor**Veyuxiiwa**$19.06**4.9★57 rev](https://www.amazon.com/dp/B0GH6T5B3H) [4**FUELE+ Protein Gummies 12g High Protein Snack Mixed Berry Flavor No Added Sugar Whey Protein Gummies Supports Muscle Recovery Post Workout Supplement**FUELE+**$34.80**4.2★248 rev](https://www.amazon.com/dp/B0DCW9FHZK) [5**KR Labs Zero Carb 100% Pure Whey Isolate Protein Gummies | 300g Total Protein per Bag | 10g per Serving Plant Based with Vitamins for Men & Women | Gluten Free Non-GMO (Mixed Berry) | 120 Count**KR Labs**$42.00**4.4★85 rev](https://www.amazon.com/dp/B0G1ZCDSWQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Protein Gummies 20g Protein per Serving Plant-Based Support Hair Skin Nails Boost Daily Vitality Whey Protein Supplement for Women Men Zero Sugar Low Calorie Strawberry Flavor 64 Gummies**oviaapo**$29.91**9 rev2mo ago](https://www.amazon.com/dp/B0H1B91SN1) [**EMAZEN Whey Protein Gummies Sugar Free Low Carb Keto Snacks | High Protein Bars Alternative & Healthy Snacks | Low Calorie Gummy Candy Mixed Berries Flavor | 10g per Serving**EMAZEN**$25.21**39 rev2mo ago](https://www.amazon.com/dp/B0G612FJJC) [**Whey Protein Gummies - Mixed Berry Flavor 162g Fast Absorbing Protein Per Bottle Sugar Free Low Calorie Delicious & Easy Protein Snack for Women & Men No Shake Needed 60 Gummies**UOZXIL**$21.48**4 rev3mo ago](https://www.amazon.com/dp/B0GVYBJLX3) [**Welvigor 3-in-1 Whey Protein Gummies: Muscle Power Support with 10g Whey Isolate Creatine & Electrolytes 0 Sugar Keto Post Workout Supplement for Men & Women Energy Boost On-the-Go Fitness 120Cts**Welvigor**$31.31**14 rev3mo ago](https://www.amazon.com/dp/B0GTYVHGXG) [**BIYODE Whey Protein Isolate Gummies for Muscle Support Recovery and Daily Protein Supplement with BCAA and Digestive Enzymes 120 Sugar-Free Gummies**BIYODE**$38.51**35 rev5mo ago](https://www.amazon.com/dp/B0GL7S9LH7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EMAZEN Whey Protein Gummies Sugar Free Low Carb Keto Snacks | High Protein Bars Alternative & Healthy Snacks | Low Calorie Gummy Candy Mixed Berries Flavor | 10g per Serving**EMAZEN**$25.21**4.2★**▲ 128%**](https://www.amazon.com/dp/B0G612FJJC) [**Welvigor 3-in-1 Whey Protein Gummies: Muscle Power Support with 10g Whey Isolate Creatine & Electrolytes 0 Sugar Keto Post Workout Supplement for Men & Women Energy Boost On-the-Go Fitness 120Cts**Welvigor**$31.31**5.0★**▲ 127%**](https://www.amazon.com/dp/B0GTYVHGXG) [**Whey Protein Gummies - Mixed Berry Flavor 162g Fast Absorbing Protein Per Bottle Sugar Free Low Calorie Delicious & Easy Protein Snack for Women & Men No Shake Needed 60 Gummies**UOZXIL**$21.48**5.0★**▲ 127%**](https://www.amazon.com/dp/B0GVYBJLX3) [**Whey Protein with Plant Based & Amino Acids - Protein Powder Alternative Immunity Energy & Gut Support 90 Protein Gummies for Women & Men Zero Free No Gelatin High Protein Mixed Berry Flavor**Veyuxiiwa**$19.06**4.9★**▲ 127%**](https://www.amazon.com/dp/B0GH6T5B3H) [**BIYODE Whey Protein Isolate Gummies for Muscle Support Recovery and Daily Protein Supplement with BCAA and Digestive Enzymes 120 Sugar-Free Gummies**BIYODE**$38.51**4.7★**▲ 126%**](https://www.amazon.com/dp/B0GL7S9LH7)
**~~View all trending →~~**
## **What buyers say about protein gummies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**34%
*“Yummy gummies”*
**Nutritional Content**12%
*“Easy nutrition”*
**Flavor**6%
*“flavor is very tasty”*
**Vitamin**6%
*“Great tasting vitamins”*
**Quality-Overall**5%
*“Solid product quality”*
**Ease Of Use**4%
*“Easy and quick to use”*
**Sweetness**3%
*“Sugar free”*
**Energy Level**2%
*“Boost of energy”*
**Regulates Digestion**2%
*“Definitely helps with constipation”*
**Ease Of Chewing/Swallowing**2%
*“soft and chewy”*
### **What buyers complain about **
**Taste-Overall**17%
*“Bland taste”*
**Value For Money**14%
*“very costly”*
**Nutritional Content**7%
*“which has 0 nutritional value somehow”*
**Advertised Vs Actual Product**3%
*“Deceptive advertising”*
**Flavor**2%
*“the flavor is a bit artificial”*
**Texture/Consistency-Overall**2%
*“The texture is off”*
**Sweetness**2%
*“Low sugar”*
**Artificial Sweeteners**2%
*“Unfortunately, they are not naturally sweetened”*
**Vitamin**1%
*“Cant make a vitamin taste like a candy gummy”*
**Quality-Overall**1%
*“Absolutely terrible product”*
### **Top return reasons **
**Taste-Overall**29%
**Leak-Proof**11%
**Flavor**9%
**Nutritional Content**8%
**Ingredients-Overall**4%
**Advertised Vs Actual Product**4%
**Stale/Rotten/Spoiled**3%
**Sour**3%
**Smell**3%
**Value For Money**3%
## **Common questions**
- **Is protein gummies profitable to sell on Amazon United States?**
- The niche generates $831K/yr across 40 tracked products. 25 of 34 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Worth a look (70/100).
- **How competitive is the protein gummies niche?**
- 29 brands and 67 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in protein gummies?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.1%.
- **When does demand for protein gummies peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the protein gummies niche?**
- Listings span $12.45–$62.02; the average listing price is $30.70 (sweet spot $15–$100). The average incumbent carries 494 reviews — the moat a new listing must climb.
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