---
title: "Trend — protein funnel - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/protein-funnel/trend"
last_updated: "2026-08-11T19:23:28.637Z"
locale: en
meta:
  description: "Niche score 51/100 · $165K/yr market · 250K searches/yr · $11.01 avg price. Soft demand (-6.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $165K/yr market · 250K searches/yr · $11.01 avg price. Soft demand (-6.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — protein funnel - Flapen"
---

# **protein funnel**

**Worth a look**

Shows no brand lock-in (top 5 brands take 50% of clicks), but soft demand (-6.5% this quarter) keeps it on the watch list.

Market size 34Growth 22Conversion 66Competition 58Returns 80Price range 61Avg price 42Brand share 85Review moat 42Quality gap 40

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$4.57–$31.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,335.65**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$11.01**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$165K**

$165K/yr · 250K searches

**Growth**

**Bad****-6.5%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend