---
title: "Protein Funnel — $165K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/protein-funnel"
last_updated: "2026-08-11T16:05:56.164Z"
locale: en
meta:
description: "Niche score 51/100 · $165K/yr market · 250K searches/yr · $11.01 avg price. Soft demand (-6.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $165K/yr market · 250K searches/yr · $11.01 avg price. Soft demand (-6.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Protein Funnel — $165K/yr Amazon US Niche (2026) - Flapen"
---
# **protein funnel**
**Worth a look**
Shows no brand lock-in (top 5 brands take 50% of clicks), but soft demand (-6.5% this quarter) keeps it on the watch list.
Market size 34Growth 22Conversion 66Competition 58Returns 80Price range 61Avg price 42Brand share 85Review moat 42Quality gap 40
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.57–$31.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,335.65**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$11.01**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$165K**
$165K/yr · 250K searches
**Growth**
**Bad****-6.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, protein funnel is a $165K/yr Amazon United States market (250K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein funnel market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$165K–$220K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#126**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**50%**
Top 20: 96%
**Top-5 click share**
**50%**
Top 20: 93%
**Open market**
**44%**
- FORESRUM17% - Tantanle13% - CAFEMASY7% - TEESSUE7% - HOSHI HEALTH7% - KongNai6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/protein-funnel/trend)
## **Top protein funnel search terms**
- **protein powder funnel**36K/yr+13.0%4.4% conv. - **powder funnel**40K/yr-14.0%5.3% conv. - **protein funnel**29K/yr-11.2%5.4% conv. - **funnel for protein powder**19K/yr+11.0%8.1% conv. - **supplement funnel**17K/yr-10.7%7.2% conv. - **pre workout funnel**14K/yr-15.2%7.8% conv. - **protein powder funnel to go**12K/yr-4.6%3.6% conv. - **protein funnel for water bottle**8K/yr+97.6%7.7% conv. - **preworkout funnel**13K/yr-41.5%7.6% conv. - **protein powder funnel for water bottle**5K/yr+147.1%5.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/protein-funnel/search-terms)
## **Top protein funnel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$16K15%$25K20%$33K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FORESRUM 2 Pack Protein Powder Container to Go - Mini Funnel with Keychain and Keyring Water Bottle Funnel for Shakers**FORESRUM**$7.20**4.5★557 rev](https://www.amazon.com/dp/B0D3QF8DTH) [2**Tantanle 2 Pack Protein Powder Funnel Portable Protein Powder Keychain 50ml Protein Powder Holder Protein Powder Container for Workouts Fitness and Traveling**Tantanle**$6.86**4.4★407 rev](https://www.amazon.com/dp/B0CTK1SSKF) [3**Measuring Scoop with Funnel for Filling Water Bottles with Protein Powder Milk Powder Filling Resuable K Cup Coffee Capsule with Coffee Grounds**CAFEMASY**$14.98**3.9★236 rev](https://www.amazon.com/dp/B0DN18RXJH) [4**TEESSUE 2 Pcs Protein Powder Container Portable Protein Powder Travel Container Protein Powder Funnel Water Bottle Funnels for Powder Mixes Pre Workout/Gym Supplement Funnel Keychain (50ml)**TEESSUE**$7.03**4.4★548 rev](https://www.amazon.com/dp/B0CSK7CCPT) [5**Protein Powder Funnel Set - Sleek Water Bottle Funnel for Powder Supplement with Cleaning Brush & Carabiners - No-Mess Portable Protein Powder Container to Go for Workout Fitness Travel - 4 Pack**HOSHI HEALTH**$16.93**4.5★418 rev](https://www.amazon.com/dp/B0C1H4V53G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pack Premium Protein Powder Containers - Portable Pre Workout and Protein Funnels for Filling Water Bottles Shaker Bottles w/Protein Powder with Sturdy Carabiners50ml**CYRYLC**$6.63**65 rev1y ago](https://www.amazon.com/dp/B0FGCKJDN3) [**Protein Powder Funnel to Go with Carabiners & Reinforced Caps - 4 Pack (Water Bottle Approve)**GYM RATS**$17.09**486 rev1y ago](https://www.amazon.com/dp/B0FF2W9DMG) [**Kitchen Funnel Set 3 Pack Funnels for Kitchen Use Filling Bottles Silicone Funnel Collapsible Small Funnels for Filling Small Bottles**VAYRMEU**$4.91**1,029 rev1y ago](https://www.amazon.com/dp/B0F383B83H) [**2Pack Portable Protein Powder Travel Container to Go Protein Powder Funnel with Carabiner & Reinforced Caps Water Bottle Container for Powders Mixes PreWorkout/Supplement Funnels (50ml_Black)**Eiruseed**$6.83**127 rev1y ago](https://www.amazon.com/dp/B0DZGFLYLJ) [**Measuring Scoop with Funnel for Filling Water Bottles with Protein Powder Milk Powder Filling Resuable K Cup Coffee Capsule with Coffee Grounds**CAFEMASY**$14.98**236 rev1y ago](https://www.amazon.com/dp/B0DN18RXJH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![HydraCup Protein Powder Funnel [6 Piece] Funnel for Water Bottles Protein Powder Container to Go with 2 Large Funnels 2 Small Pre Workout Funnels 2 Daily Pill Containers](https://m.media-amazon.com/images/I/513eUfwGToL.jpg)**HydraCup Protein Powder Funnel \[6 Piece\] Funnel for Water Bottles Protein Powder Container to Go with 2 Large Funnels 2 Small Pre Workout Funnels 2 Daily Pill Containers**Hydra Cup**$14.89**4.8★**▲ 185%**](https://www.amazon.com/dp/B0D63MGQMY) [**Protein Powder Funnel to Go with Carabiners & Reinforced Caps - 4 Pack (Water Bottle Approve)**GYM RATS**$17.09**4.5★**▲ 92%**](https://www.amazon.com/dp/B0FF2W9DMG) [**Plastic Kitchen Funnel Set of 3 Round Kitchen Funnels for Filling Bottles Durable and Multifunctional Funnels for Filling Canning Cooking Lab or Car Oil (Gray)**DolphinSmile**$12.56**4.6★**▲ 65%**](https://www.amazon.com/dp/B0CZLKSRV3) [**Stainless Steel Spice Funnel with Handle for Kitchen Use Filling Spice Jars FIFO Squeeze Bottles Spill-Free Metal Funnel for Salt Pepper Powder Condiment Sauce (0.92 Bottom)**voxmude**$7.89**4.8★**▲ 54%**](https://www.amazon.com/dp/B0D4VVQVR6) [**Slide Scoop the original measuring scoop + funnel No spill preparation of protein powder workout & sports drinks baby formula & kcup refill Mess & Spill free - (Set of 1 & 2 Tablespoon)**Slide Scoop**$14.98**4.6★**▲ 52%**](https://www.amazon.com/dp/B0784VB5S9)
**~~View all trending →~~**
## **What buyers say about protein funnel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“quality and easy to use/clean”*
**Ease Of Use**13%
*“EASY TO USE”*
**Size-Overall**10%
*“I like the different sizes”*
**Storage Capacity**10%
*“easy to store”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Ease Of Cleaning**6%
*“It cleans easily”*
**Value For Money**5%
*“GOOD VALUE FOR MONEY”*
**Strength**3%
*“Solid product”*
**Durability**3%
*“They hold up well”*
**Efficiency**3%
*“It works and does the job”*
### **What buyers complain about **
**Size-Overall**42%
*“Being so narrow”*
**Quality-Overall**6%
*“Low quality”*
**Leak-Proof**4%
*“some powder leaks out”*
**Ease Of Use**4%
*“was difficult to get out”*
**Durability**3%
*“Torn”*
**Advertised Vs Actual Product**3%
*“Very deceiving”*
**Design-Overall**3%
*“Bad design”*
**Strength**2%
*“Too flimsy”*
**Functionality-Overall**2%
*“It did not go well”*
**Ease Of Cleaning**2%
*“Impossible to clean”*
### **Top return reasons **
**Size-Overall**77%
**Advertised Vs Actual Product**5%
**Functionality-Overall**5%
**Material Quality**3%
**Value For Money**2%
**Defective Material/Parts**2%
**Quality-Overall**1%
**Leak-Proof**1%
**Strength**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is protein funnel profitable to sell on Amazon United States?**
- The niche generates $165K/yr across 26 tracked products. 90-day search growth is -6.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the protein funnel niche?**
- 24 brands and 43 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in protein funnel?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Leak-Proof. The return rate is 1.8%.
- **When does demand for protein funnel peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the protein funnel niche?**
- Listings span $4.57–$31.06; the average listing price is $11.01 (sweet spot $15–$100). The average incumbent carries 2,336 reviews — the moat a new listing must climb.
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