---
title: "Protein Fiber — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/protein-fiber"
last_updated: "2026-08-11T16:01:18.192Z"
locale: en
meta:
description: "Niche score 32/100 · $44K/yr market · 71K searches/yr · $18.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $44K/yr market · 71K searches/yr · $18.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Protein Fiber — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **protein fiber**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 22Conversion 42Competition 4Returns 100Price range 56Avg price 84Brand share 0Review moat 24Quality gap 42
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.45**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.52–$27.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,697.43**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$44K**
$44K/yr · 71K searches
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, protein fiber is a $44K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein fiber market data**
- **Units sold / yr**
- **3K–4K**
- avg 750–1,000/product
- **Revenue / yr**
- **$55K–$74K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**571**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- Premier Protein85% - Manitoba Harvest9% - Kashi4% - Carnation Breakfast Essentials3%
## **Demand**
Weekly Amazon search volume, last 27 weeks — -5.8% search growth over the last 90 days.
2K2KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/protein-fiber/trend)
## **Top protein fiber search terms**
- **protein fiber**12K/yr+4.8%1.0% conv. - **protein and fiber**9K/yr+16.6%0.8% conv. - **premier protein plus fiber**11K/yr-26.0%6.1% conv. - **fiber protein**6K/yr+28.7%1.4% conv. - **fiber and protein**5K/yr+7.7%0.6% conv. - **high fiber protein**5K/yr+12.4%0.1% conv. - **premier protein powder with fiber**5K/yr+2.8%7.6% conv. - **premier protein fiber**5K/yr-10.0%6.6% conv. - **premier protein with fiber**6K/yr-21.4%6.9% conv. - **premier protein powder plus fiber**5K/yr-48.1%6.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/protein-fiber/search-terms)
## **Top protein fiber products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$7K30%$13K45%$20K60%$27K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Premier Protein Powder Plus Fiber Vanilla 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)**Premier Protein**$27.03**4.6★1,061 rev](https://www.amazon.com/dp/B0F79XRN4F) [2**Premier Protein Powder Plus Fiber Chocolate 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)**Premier Protein**$27.06**4.6★792 rev](https://www.amazon.com/dp/B0F79VG5RB) [3**Just Hemp Foods Hemp Protein Powder Plus Fiber Non-GMO Verified with 11g of Protein & 11g of Fiber per Serving 16 oz - Packaging May Vary**Manitoba Harvest**$7.43**4.3★3,817 rev](https://www.amazon.com/dp/B017JB6M86) [4**Kashi GO Protein Cereal 10g Protein 10g Fiber Peanut Butter Crunch 16.9oz Box (1 Box)**Kashi**$5.52**4.5★679 rev](https://www.amazon.com/dp/B0DT1MC1DJ) [5**Premier Protein Powder Chocolate Milkshake 30g Protein No Added Sugar 100% Whey Protein Keto Friendly Soy & Gluten Free 24.5 oz (17 Servings)**Premier Protein**$23.66**4.6★28,214 rev](https://www.amazon.com/dp/B06Y5ZG66K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Premier Protein Powder Plus Fiber Vanilla 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)**Premier Protein**$27.03**1,061 rev1y ago](https://www.amazon.com/dp/B0F79XRN4F) [**Premier Protein Powder Plus Fiber Chocolate 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)**Premier Protein**$27.06**792 rev1y ago](https://www.amazon.com/dp/B0F79VG5RB) [**Kashi GO Protein Cereal 10g Protein 10g Fiber Peanut Butter Crunch 16.9oz Box (1 Box)**Kashi**$5.52**679 rev1y ago](https://www.amazon.com/dp/B0DT1MC1DJ) [**Carnation Breakfast Essentials High Protein with Fiber Ready-to-Drink 8 FL OZ Carton Rich Milk Chocolate (Pack of 24)**Carnation Breakfast Essentials**$26.24**4,343 rev4y ago](https://www.amazon.com/dp/B09GJVN2YZ) [**Premier Protein Powder Chocolate Milkshake 30g Protein No Added Sugar 100% Whey Protein Keto Friendly Soy & Gluten Free 24.5 oz (17 Servings)**Premier Protein**$23.66**28,214 rev9y ago](https://www.amazon.com/dp/B06Y5ZG66K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kashi GO Protein Cereal 10g Protein 10g Fiber Peanut Butter Crunch 16.9oz Box (1 Box)**Kashi**$5.52**4.5★**▲ 62%**](https://www.amazon.com/dp/B0DT1MC1DJ) [**Carnation Breakfast Essentials High Protein with Fiber Ready-to-Drink 8 FL OZ Carton Rich Milk Chocolate (Pack of 24)**Carnation Breakfast Essentials**$26.24**4.7★**▲ 46%**](https://www.amazon.com/dp/B09GJVN2YZ) [**Manitoba Harvest Hemp Yeah Balanced Protein and Fiber Powder Unsweetened 16oz with 15g protein 8g Fiber and 2g Omegas 3&6 per Serving Keto-Friendly Preservative Free Non-GMO Packaging May Vary**Manitoba Harvest**$12.20**4.2★**▲ 46%**](https://www.amazon.com/dp/B007USR2ZQ) [**Premier Protein Powder Plus Fiber Chocolate 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)**Premier Protein**$27.06**4.6★**▲ 20%**](https://www.amazon.com/dp/B0F79VG5RB) [**Just Hemp Foods Hemp Protein Powder Plus Fiber Non-GMO Verified with 11g of Protein & 11g of Fiber per Serving 16 oz - Packaging May Vary**Manitoba Harvest**$7.43**4.3★**— 9%**](https://www.amazon.com/dp/B017JB6M86)
**~~View all trending →~~**
## **What buyers say about protein fiber**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“very tasty drink”*
**Nutritional Content**21%
*“High protein”*
**Flavor**8%
*“Excellent flavor”*
**Quality-Overall**6%
*“Decent powder”*
**Value For Money**4%
*“Great value”*
**Blend/Ratio**2%
*“is easy to mix”*
**Solubility**2%
*“Powder mixes well”*
**Crispiness**2%
*“Stays crunchy even in milk”*
**Health Benefits-Overall**1%
*“One of the healthiest cereals that you can buy”*
**Ease Of Use**1%
*“is easy to use”*
### **What buyers complain about **
**Taste-Overall**18%
*“Absolutely disgusting taste”*
**Nutritional Content**7%
*“Low calorie protein”*
**Sweetness**6%
*“Massively over-sweet”*
**Solubility**6%
*“Doesn't mix well”*
**Flavor**6%
*“Unflavored”*
**Value For Money**5%
*“A little expensive”*
**Hard Feel**3%
*“Super hard”*
**Bitter**2%
*“It is bitter”*
**Size-Overall**2%
*“The container is bigger than I thought”*
**Ease Of Chewing/Swallowing**2%
*“you have to be careful there are some pieces in here that I really hard to chew other than that”*
### **Top return reasons **
**Flavor**33%
**Size-Overall**17%
**Value For Money**17%
**Soft Feel**17%
**Salt Content**17%
## **Common questions**
- **Is protein fiber profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 7 tracked products. 90-day search growth is -5.8%. Flapen's verdict: Skip it (32/100).
- **How competitive is the protein fiber niche?**
- 4 brands and 571 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in protein fiber?**
- Top complaints mined from reviews: Taste-Overall, Nutritional Content, Sweetness. The return rate is 0.0%.
- **What does it cost to enter the protein fiber niche?**
- Listings span $5.52–$27.06; the average listing price is $18.45 (sweet spot $15–$100). The average incumbent carries 5,697 reviews — the moat a new listing must climb.
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