---
title: "Trend — protein dessert - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/protein-dessert/trend"
last_updated: "2026-08-11T20:25:32.639Z"
locale: en
meta:
  description: "Niche score 63/100 · $2.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $2.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — protein dessert - Flapen"
---

# **protein dessert**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 20Conversion 67Competition 50Returns 100Price range 70Avg price 95Brand share 0Review moat 81Quality gap 92

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$2.7M**

$2.7M/yr · 1.8M searches

**Avg price**

**Incredible****$24.39**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****386.3**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$3.78–$40.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-9.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Trend