---
title: "Protein Crisps — $256K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/protein-crisps"
last_updated: "2026-08-11T16:05:56.994Z"
locale: en
meta:
description: "Niche score 53/100 · $256K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $256K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Protein Crisps — $256K/yr Amazon US Niche (2026) - Flapen"
---
# **protein crisps**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Market size 47Growth 43Conversion 50Competition 35Returns 100Price range 93Avg price 95Brand share 12Review moat 52Quality gap 58
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.86**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.86–$54.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,421**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$256K**
$256K/yr · 246K searches
**Growth**
**Okay****+14.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, protein crisps is a $256K/yr Amazon United States market (246K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 53/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein crisps market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$323K–$388K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#145**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **81%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 99%
**Open market**
**3%**
- Smart for Life34% - PURIS32% - Pure Protein19% - BSN6% - Z Natural Foods4% - The Only Bean1% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.4% search growth over the last 90 days.
100K60KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 45.2×
[**Open Trend **](https://flapen.com/research/us/health-household/protein-crisps/trend)
## **Top protein crisps search terms**
- **edamame puffs**24K/yr+106.5%2.7% conv. - **pure protein chips**60K/yr-24.9%6.4% conv. - **edamame protein puffs**19K/yr+43.5%2.9% conv. - **protein crisps**30K/yr+29.5%2.4% conv. - **soy protein crisps**20K/yr+31.7%1.7% conv. - **soy crisps**15K/yr-11.7%1.4% conv. - **pure protein popped crisps**15K/yr-14.9%8.6% conv. - **bsn protein bars**9K/yr+0.8%3.8% conv. - **protein crisp**8K/yr+4.7%4.1% conv. - **soy puffs**5K/yr+31.5%2.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/protein-crisps/search-terms)
## **Top protein crisps products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$13K10%$26K15%$38K20%$51K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 3LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 3 PoundsBox - 53 Servings**Smart for Life**$42.74**4.5★408 rev](https://www.amazon.com/dp/B0876DXBXN) [2**PURIS Puffed Pea Crispies Plant-Based Crisp | Light Airy Texture for Bars Cereal Clusters & Baking | 6g Protein per Serving | Non-GMO Clean Label | 14oz (1 Pack)**PURIS**$14.03**4.6★68 rev](https://www.amazon.com/dp/B0GR6NJ58D) [3**Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 1LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 1 Pound Box - 18 Servings**Smart for Life**$19.66**4.7★28 rev](https://www.amazon.com/dp/B0GPXS7JPG) [4**PURIS Pea Protein Crisps Plant-Based Crunch | 18g Protein Per Serving | Non-GMO Gluten-Free Soy-Free | No Sugar | Clean Label Inclusion for Snacks Bars & Baking | Made in USA | Unflavored | 1 lb**PURIS**$23.13**4.3★84 rev](https://www.amazon.com/dp/B0FQFCB2ZP) [5**Pure Protein Popped Crisps - Variety Pack: Hickory Barbecue Sour Cream & Onion Sweet Chili - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack**Pure Protein**$22.92**4.4★527 rev](https://www.amazon.com/dp/B0CS51LG55)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PURIS Puffed Pea Crispies Plant-Based Crisp | Light Airy Texture for Bars Cereal Clusters & Baking | 6g Protein per Serving | Non-GMO Clean Label | 14oz (1 Pack)**PURIS**$14.03**68 rev4mo ago](https://www.amazon.com/dp/B0GR6NJ58D) [**Pure Protein Popped Crisps 8-Pack Protein Chips Variety Pack 4 Flavors with 12g Protein + 4 MIMM Mints | Gluten Free Healthy Snacks for Adults | Bundled by Mix It Up Munchies | Healthy Gift Box**Mix It Up Munchies & More**$33.45**3 rev9mo ago](https://www.amazon.com/dp/B0FQWYPL4X) [**PURIS Pea Protein Crisps Plant-Based Crunch | 18g Protein Per Serving | Non-GMO Gluten-Free Soy-Free | No Sugar | Clean Label Inclusion for Snacks Bars & Baking | Made in USA | Unflavored | 1 lb**PURIS**$23.13**84 rev10mo ago](https://www.amazon.com/dp/B0FQFCB2ZP) [**Pure Protein Cinnamon Sugar Popped Crisps - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack**Pure Protein**$23.76**97 rev2y ago](https://www.amazon.com/dp/B0DYR6H1JT) [**Pure Protein Cheesy Crackers Cheddar High Protein Snack 10G Protein 1.06 Oz (Pack of 12)**Pure Protein**$22.71**612 rev2y ago](https://www.amazon.com/dp/B0CDMFX9DH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wonderslim Protein Chips with Probiotics Variety Pack | 12g Plant Protein 170 Cal | High Protein Chips Vegan Gluten Free Non-GMO | Made with Avocado Oil No Seed Oils | 12 Pack**WonderSlim**$33.38**4.1★**▲ 186%**](https://www.amazon.com/dp/B0CS66Q2TR) [**PURIS Puffed Pea Crispies Plant-Based Crisp | Light Airy Texture for Bars Cereal Clusters & Baking | 6g Protein per Serving | Non-GMO Clean Label | 14oz (1 Pack)**PURIS**$14.03**4.6★**▲ 181%**](https://www.amazon.com/dp/B0GR6NJ58D) [**Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 1LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 1 Pound Box - 18 Servings**Smart for Life**$19.66**4.7★**▲ 178%**](https://www.amazon.com/dp/B0GPXS7JPG) [**PURIS Pea Protein Crisps Plant-Based Crunch | 18g Protein Per Serving | Non-GMO Gluten-Free Soy-Free | No Sugar | Clean Label Inclusion for Snacks Bars & Baking | Made in USA | Unflavored | 1 lb**PURIS**$23.13**4.3★**▲ 66%**](https://www.amazon.com/dp/B0FQFCB2ZP) [**PURIS Pantry Textured Pea Protein Unflavored Meatless Vegetable Crumbles Shelf-Stable Soy & Gluten Free 21g of Protein Plant-Based Vegan Meat Substitute Equivalent to 1.5 Pounds Ground Beef**PURIS**$14.48**4.5★**▲ 21%**](https://www.amazon.com/dp/B0CK9QWZNX)
**~~View all trending →~~**
## **What buyers say about protein crisps**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**27%
*“Delicious and addictive”*
**Nutritional Content**22%
*“Great amount of protein”*
**Crispiness**13%
*“Crunchy goodness”*
**Health Benefits-Overall**7%
*“Good Healthy Snack”*
**Salt Content**5%
*“lightly salted”*
**Flavor**5%
*“Awesome flavor”*
**Quality-Overall**3%
*“consistent quality”*
**Freshness**1%
*“Freshness is in point”*
**Value For Money**1%
*“Good price”*
**Texture/Consistency-Overall**1%
*“Good texture”*
### **What buyers complain about **
**Taste-Overall**30%
*“Not tasty”*
**Salt Content**10%
*“for me a little too salty”*
**Moist/Dry**9%
*“These beans are very dry”*
**Flavor**7%
*“The flavor is flat”*
**Value For Money**7%
*“Too expensive”*
**Nutritional Content**2%
*“No nutrition”*
**Texture/Consistency-Overall**2%
*“weird texture”*
**Ease Of Chewing/Swallowing**2%
*“Hard to chew”*
**Stale/Rotten/Spoiled**1%
*“Rancid”*
**Burnt/Roasted/Overbaked**1%
*“all are really burnt”*
### **Top return reasons **
**Taste-Overall**52%
**Value For Money**13%
**Salt Content**7%
**Size-Overall**4%
**Flavor**4%
**Moist/Dry**3%
**Smell**3%
**Stale/Rotten/Spoiled**2%
**Ingredients-Overall**2%
**Crispiness**2%
## **Common questions**
- **Is protein crisps profitable to sell on Amazon United States?**
- The niche generates $256K/yr across 21 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the protein crisps niche?**
- 9 brands and 26 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in protein crisps?**
- Top complaints mined from reviews: Taste-Overall, Salt Content, Moist/Dry. The return rate is 0.0%.
- **When does demand for protein crisps peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 45.2× the quietest.
- **What does it cost to enter the protein crisps niche?**
- Listings span $13.86–$54.07; the average listing price is $25.86 (sweet spot $15–$100). The average incumbent carries 1,421 reviews — the moat a new listing must climb.
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