---
title: "Protein Bars — $27.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/protein-bars"
last_updated: "2026-08-11T16:08:46.842Z"
locale: en
meta:
description: "Niche score 64/100 · $27.0M/yr market · 19.3M searches/yr · $18.93 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $27.0M/yr market · 19.3M searches/yr · $18.93 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Protein Bars — $27.0M/yr Amazon US Niche (2026) - Flapen"
---
# **protein bars**
**Launch it**
A $27.0M/yr market growing +1.6% this quarter with returns at 0.0% — clears our launch bar.
Market size 100Growth 27Conversion 77Competition 63Returns 100Price range 65Avg price 85Brand share 36Review moat 24Quality gap 52
**Market size**
**Incredible****$27.0M**
$27.0M/yr · 19.3M searches
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.93**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$2.33–$38.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+1.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,564.22**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, protein bars is a $27.0M/yr Amazon United States market (19.3M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Apr. Verdict: Launch it — 64/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein bars market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 25,000–30,000/product
- **Revenue / yr**
- **$18.9M–$18.9M**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**650**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 81%
**Open market**
**14%**
- Quest39% - Pure Protein33% - CLIF BUILDER'S5% - Nature Valley3% - CLIF Bar3% - Built Bar2% - Open — no brand owns it (9 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.
600K400KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/health-household/protein-bars/trend)
## **Top protein bars search terms**
- **protein bars**10.1M/yr+3.5%3.3% conv. - **quest protein bar**2.1M/yr+0.7%7.5% conv. - **protein bar**1.7M/yr+2.7%2.3% conv. - **pure protein bars**1.2M/yr-2.9%10.1% conv. - **quest**1.0M/yr+0.2%1.4% conv. - **protein bars low sugar high protein**553K/yr-1.7%4.0% conv. - **quest bars**404K/yr+2.8%6.9% conv. - **pure protein**304K/yr-5.1%4.1% conv. - **vegan protein bars**306K/yr-1.9%1.2% conv. - **high protein bars**247K/yr+10.3%1.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/protein-bars/search-terms)
## **Top protein bars products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1.4M10%$2.7M15%$4.1M20%$5.4M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Quest Nutrition Ultimate Variety Pack Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count**Quest**$24.30**4.3★11,227 rev](https://www.amazon.com/dp/B07J2MM23Z) [2**Pure Protein Chocolate Deluxe Protein Bars 21g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack**Pure Protein**$13.59**4.4★15,563 rev](https://www.amazon.com/dp/B00MNXGSAI) [3**Pure Protein Chocolate Peanut Butter Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack**Pure Protein**$14.67**4.5★22,411 rev](https://www.amazon.com/dp/B00GJ82VK4) [4**Quest Nutrition Chocolate Chip Cookie Dough Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count**Quest**$24.54**4.4★20,654 rev](https://www.amazon.com/dp/B00DLDH1N2) [5**Pure Protein Chocolate Peanut Caramel Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack**Pure Protein**$15.26**4.5★13,591 rev](https://www.amazon.com/dp/B07G3XBPPH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CLIF BUILDERS Protein Bars - White Fudge OREO-Flavored - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (6 Pack)**CLIF BUILDER'S**$11.97**109 rev5mo ago](https://www.amazon.com/dp/B0FNGSL6B9) [**Quest Nutrition Cookies & Cream Protein Bars 21g Protein 1g Sugar 4g Net Carb High Fiber Gluten Free Keto Friendly 12 Count**Quest**$23.44**12,578 rev6mo ago](https://www.amazon.com/dp/B00I0DI0Z6) [**Pure Protein Cocoa PEBBLES Protein Bars 20g Protein 4g Sugar 180 Calories (4 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack.**Pure Protein**$5.08**590 rev10mo ago](https://www.amazon.com/dp/B0FPNZ4HQG) [**Quest Nutrition Overload Protein Bars Cookie Commotion 20g Protein 1g Sugar 3g Net Carbs Gluten Free 12 Count**Quest**$23.45**683 rev1y ago](https://www.amazon.com/dp/B0DS6N8CY8) [**Quest Nutrition Overload Protein Bars Chocolate Explosion 20g Protein 1g Sugar 3g Net Carbs Gluten Free 12 Count**Quest**$23.08**640 rev1y ago](https://www.amazon.com/dp/B0DS6M7H36)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CLIF BUILDERS Protein Bars - White Fudge OREO-Flavored - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (6 Pack)**CLIF BUILDER'S**$11.97**4.1★**▲ 261%**](https://www.amazon.com/dp/B0FNGSL6B9) [**Pure Protein Cocoa PEBBLES Protein Bars 20g Protein 4g Sugar 180 Calories (4 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack.**Pure Protein**$5.08**4.2★**▲ 86%**](https://www.amazon.com/dp/B0FPNZ4HQG) [**Pure Protein Chocolate Deluxe Protein Bars 21g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack**Pure Protein**$13.59**4.4★**▲ 46%**](https://www.amazon.com/dp/B00MNXGSAI) [**Quest Nutrition Overload Protein Bars Cookie Commotion 20g Protein 1g Sugar 3g Net Carbs Gluten Free 12 Count**Quest**$23.45**4.5★**▲ 41%**](https://www.amazon.com/dp/B0DS6N8CY8) [**Pure Protein Chocolate Peanut Caramel Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack**Pure Protein**$15.26**4.5★**▲ 38%**](https://www.amazon.com/dp/B07G3XBPPH)
**~~View all trending →~~**
## **What buyers say about protein bars**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Delicious Bars”*
**Nutritional Content**21%
*“High protein”*
**Flavor**11%
*“Amazing Flavor”*
**Quality-Overall**4%
*“Each bar is very consistent in quality”*
**Value For Money**3%
*“Great Deal”*
**Texture/Consistency-Overall**3%
*“Great texture”*
**Sweetness**3%
*“with a nice balance of sweetness without being overly strong”*
**Ease Of Chewing/Swallowing**2%
*“Easy to chew”*
**Health Benefits-Overall**1%
*“Delicious and healthy”*
**Advertised Vs Actual Product**1%
*“Better than expected”*
### **What buyers complain about **
**Taste-Overall**20%
*“gross taste”*
**Nutritional Content**7%
*“Not as healthy as you'd think”*
**Flavor**6%
*“the weird flavor”*
**Texture/Consistency-Overall**5%
*“Texture terrible”*
**Value For Money**5%
*“Price is a bit high”*
**Ease Of Chewing/Swallowing**4%
*“Very chalky hard to swallow”*
**Sweetness**3%
*“TOO MUCH SUGAR”*
**Hard Feel**3%
*“the bars are hard”*
**Quality-Overall**2%
*“Bad Quality”*
**Moist/Dry**2%
*“It has become more dry”*
### **Top return reasons **
**Taste-Overall**29%
**Flavor**15%
**Ingredients-Overall**6%
**Hard Feel**6%
**Value For Money**6%
**Stale/Rotten/Spoiled**5%
**Advertised Vs Actual Product**5%
**Nutritional Content**5%
**Sweetness**2%
**Ease Of Chewing/Swallowing**2%
## **Common questions**
- **Is protein bars profitable to sell on Amazon United States?**
- The niche generates $27.0M/yr across 36 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Launch it (64/100).
- **How competitive is the protein bars niche?**
- 15 brands and 650 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in protein bars?**
- Top complaints mined from reviews: Taste-Overall, Nutritional Content, Flavor. The return rate is 0.0%.
- **When does demand for protein bars peak?**
- Demand peaks in Apr; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the protein bars niche?**
- Listings span $2.33–$38.16; the average listing price is $18.93 (sweet spot $15–$100). The average incumbent carries 6,564 reviews — the moat a new listing must climb.
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