---
title: "Protein and Greens Powder — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/protein-and-greens-powder"
last_updated: "2026-08-11T16:12:21.547Z"
locale: en
meta:
description: "Niche score 45/100 · $37K/yr market · 95K searches/yr · $30.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $37K/yr market · 95K searches/yr · $30.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Protein and Greens Powder — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **protein and greens powder**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 54Conversion 16Competition 42Returns 100Price range 95Avg price 95Brand share 0Review moat 23Quality gap 68
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.53**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.87–$39.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+26.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****7,455**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$37K**
$37K/yr · 95K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, protein and greens powder is a $37K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein and greens powder market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$92K–$122K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#337**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**597**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 99%
**Open market**
**0%**
- Garden of Life81% - Vega9% - Orgain8% - Paradise Herbs3% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 40 weeks — +26.7% search growth over the last 90 days.
4K3KSpike '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/protein-and-greens-powder/trend)
## **Top protein and greens powder search terms**
- **garden of life protein powder chocolate**10K/yr+53.5%6.1% conv. - **protein and greens powder**11K/yr+3.5%2.3% conv. - **protein and greens**8K/yr+33.3%2.8% conv. - **garden of life chocolate protein powder**7K/yr+51.6%6.5% conv. - **garden of life protein and greens**9K/yr-11.7%6.2% conv. - **protein powder greens**5K/yr+21.2%0.8% conv. - **protein plus greens**4K/yr+47.8%0.5% conv. - **garden of life protein powder with greens**4K/yr+33.7%0.7% conv. - **vegan protein and greens powder**4K/yr+31.0%0.7% conv. - **greens and protein**4K/yr+23.8%0.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/protein-and-greens-powder/search-terms)
## **Top protein and greens powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$5K20%$7K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Garden of Life Raw Protein & Greens Chocolate Protein Powder 20g Plant Based Greens Powder Probiotics & Enzymes Post-Workout Recovery Vegan Gluten-Free Non-GMO 20 Servings**Garden of Life**$31.36**4.4★3,200 rev](https://www.amazon.com/dp/B01A7N9KPK) [2**Garden of Life Raw Protein & Greens Vanilla Protein Powder 20g Plant Based Greens Powder Probiotics & Enzymes Post-Workout Recovery Vegan Gluten-Free Non-GMO 20 Servings**Garden of Life**$29.18**4.3★5,300 rev](https://www.amazon.com/dp/B01A9IFE8K) [3**Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Chocolate 20 Servings**Garden of Life**$29.67**4.2★5,746 rev](https://www.amazon.com/dp/B007SYSQ7K) [4**Garden of Life Sport Organic Vegan Protein Powder Chocolate Flavor 30g Plant-Based Protein with Probiotics for Digestive Health Immune Support and Muscle Recovery 19 Servings**Garden of Life**$36.25**4.3★5,196 rev](https://www.amazon.com/dp/B01N6CFWLM) [5**Garden of Life Meal Replacement Shakes Raw Organic Chocolate Protein Powder with Plant Based Pea Protein Sprouts Greens Probiotics Dairy Free 28 Servings**Garden of Life**$39.69**4.2★14,562 rev](https://www.amazon.com/dp/B007S6Y6VS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vega Organic Protein & Greens Creamy Vanilla (26 Servings) 35.3 oz (1 Kg)**Vega**$23.95**269 rev1y ago](https://www.amazon.com/dp/B0DDMK9ZTK) [**Garden of Life Organic Creamy Protein with Oatmilk Powder Chocolate Brownie 2 lb 0.45 oz (920 g)**Garden of Life**$29.49**375 rev3y ago](https://www.amazon.com/dp/B0BHMRYF8Z) [**Orgain Organic Vegan Protein + 50 Superfoods Powder Vanilla Bean - 21g Plant Based Protein 8g Prebiotic Fiber No Lactose Ingredients Gluten Free No Added Sugar Non-GMO 2.02 lb**Orgain**$28.74**36,451 rev7y ago](https://www.amazon.com/dp/B07PXNNFGT) [**Vega Premium Protein + Supergreens Creamy Vanilla 20g Vegan Protein Dairy & Gluten Free 26.9 oz (25 Servings)**Vega**$28.86**8,475 rev8y ago](https://www.amazon.com/dp/B079P7BFYL) [**Orgain Organic Vegan Protein Powder + Greens Vanilla Bean - 21g Plant Based Protein Gluten Free Dairy Free Lactose Free Soy Free No Sugar Added With Iron & Prebiotics for Gut Health - 1.94lb**Orgain**$29.58**3,589 rev8y ago](https://www.amazon.com/dp/B077XDC2X8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Vanilla Chai 20 Servings**Garden of Life**$33.76**4.0★**▲ 257%**](https://www.amazon.com/dp/B00CLD74WQ) [**Garden of Life Meal Replacement Shakes Raw Organic Chocolate Protein Powder with Plant Based Pea Protein Sprouts Greens Probiotics Dairy Free 14 Servings**Garden of Life**$22.84**4.0★**▲ 141%**](https://www.amazon.com/dp/B00CLD71X8) [**Garden of Life Organic Creamy Protein with Oatmilk Powder Chocolate Brownie 2 lb 0.45 oz (920 g)**Garden of Life**$29.49**4.4★**▲ 81%**](https://www.amazon.com/dp/B0BHMRYF8Z) [**Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Vanilla 1.5 LB**Garden of Life**$30.50**4.3★**▲ 71%**](https://www.amazon.com/dp/B007SYT7LO) [**Garden of Life Sport Organic Vegan Protein Powder Chocolate Flavor 30g Plant-Based Protein with Probiotics for Digestive Health Immune Support and Muscle Recovery 19 Servings**Garden of Life**$36.25**4.3★**▲ 51%**](https://www.amazon.com/dp/B01N6CFWLM)
**~~View all trending →~~**
## **What buyers say about protein and greens powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**22%
*“smooth taste”*
**Nutritional Content**18%
*“Great protein supplement”*
**Flavor**7%
*“tasty flavor”*
**Quality-Overall**7%
*“Excellent Product”*
**Vegan/Organic**4%
*“Organic green powder”*
**Blend/Ratio**3%
*“It blends up super fast”*
**Ingredients-Overall**3%
*“The ingredients are great”*
**Solubility**3%
*“mixes easily”*
**Value For Money**2%
*“good value”*
**Texture/Consistency-Overall**1%
*“Nice texture”*
### **What buyers complain about **
**Taste-Overall**30%
*“Artificial Taste”*
**Flavor**8%
*“Flavor is awful”*
**Value For Money**4%
*“Overpriced”*
**Nutritional Content**4%
*“could be misleading as far as what nutritional value youre getting”*
**Texture/Consistency-Overall**4%
*“Gritty texture”*
**Sweetness**4%
*“I am not a fan of so much added sugar”*
**Artificial Sweeteners**3%
*“Beware of sugar substitute not healthy”*
**Solubility**2%
*“Won't dissolve”*
**Ingredients-Overall**2%
*“Changed the ingredients”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
### **Top return reasons **
**Ease Of Use**50%
**Vitamin**25%
**Smell**25%
## **Common questions**
- **Is protein and greens powder profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 21 tracked products. 90-day search growth is +26.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the protein and greens powder niche?**
- 4 brands and 597 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in protein and greens powder?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the protein and greens powder niche?**
- Listings span $17.87–$39.69; the average listing price is $30.53 (sweet spot $15–$100). The average incumbent carries 7,455 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)