---
title: "Progesterone — $351K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/progesterone"
last_updated: "2026-08-10T03:34:26.739Z"
locale: en
meta:
description: "Niche score 54/100 · $351K/yr market · 639K searches/yr · $29.89 avg price. Soft demand (-4.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $351K/yr market · 639K searches/yr · $29.89 avg price. Soft demand (-4.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Progesterone — $351K/yr Amazon US Niche (2026) - Flapen"
---
# **progesterone**
**Worth a look**
Shows low returns (0.2%), but soft demand (-4.9% this quarter) keeps it on the watch list.
Market size 53Growth 23Conversion 23Competition 32Returns 99Price range 90Avg price 95Brand share 65Review moat 65Quality gap 65
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.89**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.37–$69.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****902.12**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$351K**
$351K/yr · 639K searches
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, progesterone is a $351K/yr Amazon United States market (639K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **progesterone market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$374K–$448K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#362**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **—flat
**Sellers**
**39**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**29%**
- Proov24% - Life Extension16% - SMNutrition9% - Equilife9% - Double Wood Supplements8% - Gaia Herbs PRO5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
13K8KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/progesterone/trend)
## **Top progesterone search terms**
- **progesterone**311K/yr-0.5%1.7% conv. - **progesterone supplements for women**114K/yr-0.9%2.3% conv. - **progesterone for women**25K/yr+0.9%2.7% conv. - **progesterona para mujer**16K/yr+80.1%0.9% conv. - **progesterona**30K/yr-19.6%0.7% conv. - **progesterone supplements**23K/yr-48.7%1.4% conv. - **progesterone pills**14K/yr-8.8%2.0% conv. - **natural progesterone**10K/yr+21.8%1.1% conv. - **progesterona natural slim**9K/yr+47.6%0.5% conv. - **micronized progesterone**10K/yr-7.8%0.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/progesterone/search-terms)
## **Top progesterone products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$35K20%$70K30%$105K40%$141K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Proov - Luteal Love - Promotes Progesterone Production Cortisol & Hormone Balance for Women -Fertility & Menopause Support -Vitex Ashwagandha Maca -Herbal Supplement -New Packaging - 1 Month Supply**Proov**$29.07**4.3★580 rev](https://www.amazon.com/dp/B09P49SQVK) [2**Life Extension Pregnenolone - Hormone Balance Supplement for Healthy Hormone Levels 100 mg - Hormone Balance Memory Focus Cognitive Health - Gluten-Free Non-GMO 100 Capsules**Life Extension**$12.89**4.6★4,017 rev](https://www.amazon.com/dp/B000JKR6FI) [3**Advanced Progesto-Life Balancing Skin Cream for Women 4oz | Cosmetic Skin Cream with 2000mg of Progesterone per Container | Dermatologist-Tested Hypoallergenic & Cruelty-Free | 96 Applications**SMNutrition**$29.21**4.4★398 rev](https://www.amazon.com/dp/B0FL35XX63) [4**Equilife Herbal Progesterone Support for Women with Black Cohosh & Passion Flower -Ease Menopausal Symptoms Promote Healthier Cycles Boost Mood Vegan Non-GMO Gluten Dairy & Soy Free 90 Capsules**Equilife**$44.76**4.4★142 rev](https://www.amazon.com/dp/B0B94NR11C) [5**Pregnenolone 100mg per Serving (Converted to Progesterone to Boost Progesterone Levels) - Third Party Tested - 120 Capsules (50mg per Capsule) Non-GMO by Double Wood**Double Wood Supplements**$19.82**4.4★1,442 rev](https://www.amazon.com/dp/B0713R1T2T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Olidiva Progesto+ Cream | Bioidentical Hormone Support & Synthetic Progesterone Free | For PMS & Menopausal Comfort 100g / 3.4 oz (3 Month Supply)**Olidiva**$24.31**87 rev6mo ago](https://www.amazon.com/dp/B0GC5S3CJY) [**Advanced Progesto-Life Balancing Skin Cream for Women 4oz | Cosmetic Skin Cream with 2000mg of Progesterone per Container | Dermatologist-Tested Hypoallergenic & Cruelty-Free | 96 Applications**SMNutrition**$29.21**398 rev11mo ago](https://www.amazon.com/dp/B0FL35XX63) [**Progesterone Balance Cream for Women - Infused with MSM Aloe Vera Coconut Oil & Shea Butter | 3.4 fl oz Gluten-Free Non-GMO Vegan-Friendly | Daily Skin Comfort & Balanced-Looking Skin Support**ZODENIS**$17.18**81 rev11mo ago](https://www.amazon.com/dp/B0FT2HS7LY) [**Olidiva Wild Yam Cream Hormone Balance for Women | Natural Estrogen & Progesterone Free Hormone Support | For PMS & Menopausal Comfort | Day & Night Cream for Hot Flashes & Night Sweats (3.4 oz)**Olidiva**$22.72**343 rev2y ago](https://www.amazon.com/dp/B0D5WN9VP7) [**BIOLABS PRO Progest MAXX Progesterone Oil Natural Bioidentical Progesterone for Women Hot Flashes & Menopause Support 2oz Bottle - Six Month Supply**BIOLABS PRO**$69.39**137 rev2y ago](https://www.amazon.com/dp/B0CHKR4XBT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Olidiva Progesto+ Cream | Bioidentical Hormone Support & Synthetic Progesterone Free | For PMS & Menopausal Comfort 100g / 3.4 oz (3 Month Supply)**Olidiva**$24.31**4.4★**▲ 192%**](https://www.amazon.com/dp/B0GC5S3CJY) [**Progesterone Balance Cream for Women - Infused with MSM Aloe Vera Coconut Oil & Shea Butter | 3.4 fl oz Gluten-Free Non-GMO Vegan-Friendly | Daily Skin Comfort & Balanced-Looking Skin Support**ZODENIS**$17.18**3.8★**▲ 77%**](https://www.amazon.com/dp/B0FT2HS7LY) [**Advanced Progesto-Life Balancing Skin Cream for Women 4oz | Cosmetic Skin Cream with 2000mg of Progesterone per Container | Dermatologist-Tested Hypoallergenic & Cruelty-Free | 96 Applications**SMNutrition**$29.21**4.4★**▲ 57%**](https://www.amazon.com/dp/B0FL35XX63) [**Gaia Herbs Pro Vitex PRO- Supplement Supports Normal Menstrual Cycle & Healthy Menopause* - Progesterone Support Supplement* with Organic Chaste Tree Berry Extract - 60 Liquid Phyto-Caps (30 Servings)**Gaia Herbs PRO**$24.89**4.6★**▲ 51%**](https://www.amazon.com/dp/B01HUIS6C8) [**Organic Excellence Balance Plus Therapy - USP Bioidentical Organic Progesterone Cream for Women - with Phytoestrogens - for Menopause Relief and Natural Hormone Balance 3.3 fl oz (100g)**Organic Excellence**$29.48**4.3★**▲ 23%**](https://www.amazon.com/dp/B005P0SXKO)
**~~View all trending →~~**
## **What buyers say about progesterone**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“Great product, great branding”*
**Hormonal Balance**9%
*“it has got my hormones in check”*
**Absorbency**6%
*“highly absorbent”*
**Smell**5%
*“fresh scent”*
**Efficiency**5%
*“the product seems effective”*
**Value For Money**5%
*“Great value”*
**Sleep Quality**5%
*“I'm sleeping better”*
**Ease Of Use**4%
*“Easy to use”*
**Menstrual Issues**4%
*“Helps with menopause symptoms”*
**Ease Of Application**3%
*“Easy Application”*
### **What buyers complain about **
**Functionality-Overall**13%
*“Problem is 90% of the time I couldnt get anything to come out”*
**Side Effects**7%
*“Made me sick as crap”*
**Smell**5%
*“Smells horrible”*
**Ingredients-Overall**4%
*“beware of the other herbs in it not advertised”*
**Value For Money**4%
*“so the cost isn't sufficient for my value needs”*
**Allergies**4%
*“Caused painful rash”*
**Advertised Vs Actual Product**3%
*“False Advertising”*
**Dosage**3%
*“be careful and maybe start with lower dosage”*
**Ease Of Use**3%
*“I simply can't use it”*
**Quality-Overall**2%
*“without a perfect rating”*
### **Top return reasons **
**Functionality-Overall**28%
**Motor Power**23%
**Advertised Vs Actual Product**10%
**Value For Money**4%
**Leak-Proof**4%
**Ingredients-Overall**4%
**Smell**4%
**Certifications**3%
**Texture/Consistency-Overall**2%
**Side Effects**2%
## **Common questions**
- **Is progesterone profitable to sell on Amazon United States?**
- The niche generates $351K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the progesterone niche?**
- 16 brands and 39 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in progesterone?**
- Top complaints mined from reviews: Functionality-Overall, Side Effects, Smell. The return rate is 0.2%.
- **When does demand for progesterone peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the progesterone niche?**
- Listings span $11.37–$69.39; the average listing price is $29.89 (sweet spot $15–$100). The average incumbent carries 902 reviews — the moat a new listing must climb.
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