---
title: "Progesterone Oil — $62K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/progesterone-oil"
last_updated: "2026-08-10T20:52:14.420Z"
locale: en
meta:
description: "Niche score 53/100 · $62K/yr market · 51K searches/yr · $37.78 avg price. A small market ($62K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $62K/yr market · 51K searches/yr · $37.78 avg price. A small market ($62K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Progesterone Oil — $62K/yr Amazon US Niche (2026) - Flapen"
---
# **progesterone oil**
**Worth a look**
Shows low returns (0.3%), but a small market ($62K/yr) keeps it on the watch list.
Market size 15Growth 19Conversion 40Competition 77Returns 99Price range 94Avg price 95Brand share 27Review moat 84Quality gap 58
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$37.78**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.47–$69.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****314.82**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-12.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$62K**
$62K/yr · 51K searches
According to Flapen's Amazon United States niche tracking, progesterone oil is a $62K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **progesterone oil market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$76K–$94K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#910**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **79%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**14 **—flat
**Sellers**
**27**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 87%
**Open market**
**8%**
- Bezwecken57% - Svasthya9% - BIOLABS PRO9% - BioMatrix8% - Young Living5% - Proov4% - Open — no brand owns it (8 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -12.5% search growth over the last 90 days.
1K800Spike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/progesterone-oil/trend)
## **Top progesterone oil search terms**
- **progesterone oil**18K/yr-15.8%2.3% conv. - **bezwecken**15K/yr-20.6%5.5% conv. - **progest e**5K/yr+33.4%1.6% conv. - **bezwecken progesterone**3K/yr-11.2%11.1% conv. - **progest-e**2K/yr+17.8%1.1% conv. - **proov progesterone oil**3K/yr-42.0%1.6% conv. - **molecular progesterone complex**4K/yr+4.5%0.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/progesterone-oil/search-terms)
## **Top progesterone oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$7K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Svasthya Body & Mind Molecular Progesterone Liquid - 5.5% Progesterone for Women Vitamin E Oil - 2 Fl Oz**Svasthya**$42.98**4.3★46 rev](https://www.amazon.com/dp/B0BP9HNTXS) [2**BioMatrix Progesterone Vitamin E Rice Bran Topical Oil | Bottle 1/2-Full by Design | Crafted in USA 15 mL Glass | Pro-Adapt**BioMatrix**$44.16**4.3★430 rev](https://www.amazon.com/dp/B07C4MQ7JP) [3**Bezwecken - PhytoB-L 4x - 10mL Topical Oil Blend - Paraben Free**Bezwecken**$36.91**4.4★539 rev](https://www.amazon.com/dp/B00MC5ZI3U) [4**Bezwecken - ProgonB-L 4X - 10mL Topical Oil Blend - Professionally Formulated PMS & Pre-Menopause Symptom Support - Safe Natural Paraben Free - 30 Day Supply**Bezwecken**$31.76**4.4★664 rev](https://www.amazon.com/dp/B00H7GXKKM) [5**BIOLABS PRO Progest MAXX Progesterone Oil Natural Bioidentical Progesterone for Women Hot Flashes & Menopause Support 2oz Bottle - Six Month Supply**BIOLABS PRO**$69.39**4.0★137 rev](https://www.amazon.com/dp/B0CHKR4XBT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bezwecken - Transitions - 2oz Crme - Professionally Formulated Topical Wrinkle Treatment for Face & Neck - Safe Natural Paraben Free - 60 Day Supply - (2-Pack)**Bezwecken**$59.59**7 rev11mo ago](https://www.amazon.com/dp/B0FL9LPQLK) [**Bezwecken - ProgonB-L 4X - 10mL Topical Oil Blend - Professionally Formulated PMS & Pre-Menopause Symptom Support - Safe Natural Paraben Free - 60 Day Supply (2 Pack)**Bezwecken**$63.04**3 rev11mo ago](https://www.amazon.com/dp/B0FL9MG8YN) [**BIOLABS PRO Progest Maxx Oil - Bioidentical Natural Solution - 8mg Per Drop - Three Month Supply - Luxury Glass Bottle - 1oz**BIOLABS PRO**$42.03**51 rev11mo ago](https://www.amazon.com/dp/B0FK5TSM6F) [**Bezwecken - Hydration Ovals 2X Plus DHEA (3-Pack) 16 Extra Strength Ovals - Professionally Formulated to Alleviate Vaginal Dryness in Menopausal Women - Safe & Natural**Bezwecken**$69.56**665 rev1y ago](https://www.amazon.com/dp/B0FG5MSCQY) [**Bezwecken - DHEA Ovals 2X (3-Pack)**Bezwecken**$68.17**483 rev1y ago](https://www.amazon.com/dp/B0G87CW6MJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glow Natural Wellness Pro Drops - Progesterone Oil for Women - Plant Based Topical Drops with MCT Oil Bergamot & Chamomile - 0.5 oz (15ml)**Glow Natural Wellness**$38.25**3.0★**▲ 356%**](https://www.amazon.com/dp/B0F73811F3) [**Bezwecken - Hydration Ovals 2X Plus DHEA (3-Pack) 16 Extra Strength Ovals - Professionally Formulated to Alleviate Vaginal Dryness in Menopausal Women - Safe & Natural**Bezwecken**$69.56**4.5★**▲ 265%**](https://www.amazon.com/dp/B0FG5MSCQY) [**Bezwecken - DHEA Ovals 2X (3-Pack)**Bezwecken**$68.17**4.4★**▲ 147%**](https://www.amazon.com/dp/B0G87CW6MJ) [**Bezwecken - ProgonB-L 4X - 10mL Topical Oil Blend - Professionally Formulated PMS & Pre-Menopause Symptom Support - Safe Natural Paraben Free - 60 Day Supply (2 Pack)**Bezwecken**$63.04**5.0★**▲ 140%**](https://www.amazon.com/dp/B0FL9MG8YN) [**Bezwecken - Transitions - 2oz Crme - Professionally Formulated Topical Wrinkle Treatment for Face & Neck - Safe Natural Paraben Free - 60 Day Supply - (2-Pack)**Bezwecken**$59.59**5.0★**▲ 77%**](https://www.amazon.com/dp/B0FL9LPQLK)
**~~View all trending →~~**
## **What buyers say about progesterone oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**11%
*“Product is consistent and high quality”*
**Hormonal Balance**8%
*“Beneficial cream for hormone balance”*
**Absorbency**6%
*“highly absorbent”*
**Sleep Quality**5%
*“this really helps me sleep better”*
**Smell**5%
*“I like the Lavender scented kind the best”*
**Value For Money**5%
*“Good for the price”*
**Efficiency**5%
*“Worked quickly”*
**Ease Of Use**4%
*“Easy to use”*
**Moist/Dry**4%
*“I feel hydrated”*
**Soft Feel**3%
*“goes on smooth”*
### **What buyers complain about **
**Functionality-Overall**10%
*“Problem is 90% of the time I couldnt get anything to come out”*
**Smell**8%
*“Horrible chemical smell”*
**Leak-Proof**5%
*“The bottle leaks”*
**Ingredients-Overall**4%
*“The fact that this product fails to mention this makes me think there is probably very little progesterone in it”*
**Allergies**4%
*“Causes Skin Irritation”*
**Value For Money**3%
*“Waste of money”*
**Advertised Vs Actual Product**3%
*“Misleading”*
**Ease Of Use**3%
*“cannot dose properly”*
**Absorbency**2%
*“Based on the lack of absorption, and crappy dropper”*
**Heart Health**2%
*“Severe Heartburn”*
### **Top return reasons **
**Functionality-Overall**20%
**Advertised Vs Actual Product**17%
**Ingredients-Overall**8%
**Smell**7%
**Leak-Proof**6%
**Motor Power**5%
**Value For Money**3%
**Certifications**3%
**Side Effects**3%
**Moist/Dry**2%
## **Common questions**
- **Is progesterone oil profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 34 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the progesterone oil niche?**
- 14 brands and 27 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in progesterone oil?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Leak-Proof. The return rate is 0.3%.
- **When does demand for progesterone oil peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the progesterone oil niche?**
- Listings span $14.47–$69.56; the average listing price is $37.78 (sweet spot $15–$100). The average incumbent carries 315 reviews — the moat a new listing must climb.
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