---
title: "Progesterone Cream for Women — $1.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/progesterone-cream-for-women"
last_updated: "2026-08-10T18:07:54.859Z"
locale: en
meta:
description: "Niche score 61/100 · $1.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $1.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Progesterone Cream for Women — $1.5M/yr Amazon US Niche (2026) - Flapen"
---
# **progesterone cream for women**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 86Growth 18Conversion 62Competition 31Returns 96Price range 86Avg price 95Brand share 50Review moat 69Quality gap 70
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.39**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.5M**
$1.5M/yr · 982K searches
**Price range**
**Great****$9.93–$53.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****750.53**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-13.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, progesterone cream for women is a $1.5M/yr Amazon United States market (982K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 61/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **progesterone cream for women market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$1.1M–$1.4M**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#443**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**75%**
Top 20: 97%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**19%**
- SMNutrition35% - Organic Excellence16% - Olidiva12% - GPUPFJPW6% - ZODENIS6% - NOW Foods5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.
45K35KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/health-household/progesterone-cream-for-women/trend)
## **Top progesterone cream for women search terms**
- **progesterone cream for women**487K/yr-22.5%4.6% conv. - **progesterone cream**245K/yr-3.1%3.9% conv. - **emerita pro-gest cream**34K/yr-28.1%2.8% conv. - **crema de progesterona frank suarez**25K/yr+13.2%0.4% conv. - **now progesterone cream for women**23K/yr+4.7%3.2% conv. - **bioidentical progesterone cream**25K/yr-10.9%3.4% conv. - **now progesterone cream**13K/yr+165.3%3.9% conv. - **emerita progesterone cream**8K/yr+20.3%2.7% conv. - **natural progesterone cream**15K/yr-20.6%2.5% conv. - **crema de progesterona**18K/yr+35.0%1.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/progesterone-cream-for-women/search-terms)
## **Top progesterone cream for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$148K20%$295K30%$443K40%$590K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Advanced Progesto-Life Balancing Skin Cream for Women 4oz | Cosmetic Skin Cream with 2000mg of Progesterone per Container | Dermatologist-Tested Hypoallergenic & Cruelty-Free | 96 Applications**SMNutrition**$29.21**4.4★398 rev](https://www.amazon.com/dp/B0FL35XX63) [2**Organic Excellence Balance Plus Therapy - USP Bioidentical Organic Progesterone Cream for Women - with Phytoestrogens - for Menopause Relief and Natural Hormone Balance 3.3 fl oz (100g)**Organic Excellence**$29.48**4.3★692 rev](https://www.amazon.com/dp/B005P0SXKO) [3**Olidiva Progesto+ Cream | Bioidentical Hormone Support & Synthetic Progesterone Free | For PMS & Menopausal Comfort 100g / 3.4 oz (3 Month Supply)**Olidiva**$24.31**4.4★87 rev](https://www.amazon.com/dp/B0GC5S3CJY) [4**GPUPFJPW Wild Yam Cream Topical + Natural Wild Yam Cream for Hormone Balance Support Perimenopause & Menopause Relief Nourish The Skin Daily Moisturiser for Women 4.23Oz**GPUPFJPW**$13.73**4.4★81 rev](https://www.amazon.com/dp/B0G9RDDRY4) [5**Organic Excellence Feminine Balance Wild Yam & Botanical Cream for Women 3.3 fl oz**Organic Excellence**$29.35**4.3★811 rev](https://www.amazon.com/dp/B0016B1E02)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wdelya Progesterone Cream for Women - USP Progesterone for PMS & Menopausal Relief Daily Body Moisturizer Skin Cream - 4 oz Unscented**Wdelya**$29.90**2 rev4mo ago](https://www.amazon.com/dp/B0GRWHWKJ6) [**Olidiva Progesto+ Cream | Bioidentical Hormone Support & Synthetic Progesterone Free | For PMS & Menopausal Comfort 100g / 3.4 oz (3 Month Supply)**Olidiva**$24.31**87 rev6mo ago](https://www.amazon.com/dp/B0GC5S3CJY) [**GPUPFJPW Wild Yam Cream Topical + Natural Wild Yam Cream for Hormone Balance Support Perimenopause & Menopause Relief Nourish The Skin Daily Moisturiser for Women 4.23Oz**GPUPFJPW**$13.73**81 rev6mo ago](https://www.amazon.com/dp/B0G9RDDRY4) [**Paistely Wild Yam Cream for Hormone Blance Progesterone Cream for Women Supports Hormone Health Fertility & Menopause Comfort with a Powerful Natural Blend Natural 4 oz**Paistely**$9.93**47 rev9mo ago](https://www.amazon.com/dp/B0FS1NGLNJ) [**Advanced Progesto-Life Balancing Skin Cream for Women 4oz | Cosmetic Skin Cream with 2000mg of Progesterone per Container | Dermatologist-Tested Hypoallergenic & Cruelty-Free | 96 Applications**SMNutrition**$29.21**398 rev11mo ago](https://www.amazon.com/dp/B0FL35XX63)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wdelya Progesterone Cream for Women - USP Progesterone for PMS & Menopausal Relief Daily Body Moisturizer Skin Cream - 4 oz Unscented**Wdelya**$29.90**5.0★**▲ 281%**](https://www.amazon.com/dp/B0GRWHWKJ6) [**Olidiva Progesto+ Cream | Bioidentical Hormone Support & Synthetic Progesterone Free | For PMS & Menopausal Comfort 100g / 3.4 oz (3 Month Supply)**Olidiva**$24.31**4.4★**▲ 232%**](https://www.amazon.com/dp/B0GC5S3CJY) [**GPUPFJPW Wild Yam Cream Topical + Natural Wild Yam Cream for Hormone Balance Support Perimenopause & Menopause Relief Nourish The Skin Daily Moisturiser for Women 4.23Oz**GPUPFJPW**$13.73**4.4★**▲ 231%**](https://www.amazon.com/dp/B0G9RDDRY4) [**Emerita Progest Parab Free Cream**Emerita**$53.19**3.7★**▲ 114%**](https://www.amazon.com/dp/B0083JEENE) [**Paistely Wild Yam Cream for Hormone Blance Progesterone Cream for Women Supports Hormone Health Fertility & Menopause Comfort with a Powerful Natural Blend Natural 4 oz**Paistely**$9.93**4.5★**▲ 43%**](https://www.amazon.com/dp/B0FS1NGLNJ)
**~~View all trending →~~**
## **What buyers say about progesterone cream for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“The price value for the product quality is excellent”*
**Smell**7%
*“fresh scent”*
**Absorbency**7%
*“highly absorbent”*
**Sleep Quality**6%
*“Helps to sleep and more”*
**Efficiency**6%
*“the product seems effective”*
**Hormonal Balance**5%
*“This cream is wonderful if you have a hormonal imbalance”*
**Value For Money**5%
*“Great value”*
**Ease Of Use**4%
*“Easy to use”*
**Ease Of Application**4%
*“Easy Application”*
**Soft Feel**4%
*“Goes on smooth”*
### **What buyers complain about **
**Functionality-Overall**17%
*“Ineffective”*
**Smell**9%
*“Smells horrible”*
**Allergies**5%
*“Burned my skin”*
**Ingredients-Overall**5%
*“Example: NOW brand has so many extra ingredients that I get sick when I use it”*
**Advertised Vs Actual Product**5%
*“Not as expected”*
**Value For Money**4%
*“it is very expensive”*
**Side Effects**4%
*“I have a headache too”*
**Sleep Quality**3%
*“This stuff gave me awful insomnia”*
**Ease Of Use**3%
*“I simply can't use it”*
**Color**2%
*“The cream in the 2 oz jar was a darker shade”*
### **Top return reasons **
**Functionality-Overall**28%
**Advertised Vs Actual Product**15%
**Motor Power**12%
**Ingredients-Overall**8%
**Smell**7%
**Leak-Proof**4%
**Value For Money**4%
**Texture/Consistency-Overall**3%
**Size-Overall**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is progesterone cream for women profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 15 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the progesterone cream for women niche?**
- 11 brands and 80 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in progesterone cream for women?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Allergies. The return rate is 0.7%.
- **When does demand for progesterone cream for women peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the progesterone cream for women niche?**
- Listings span $9.93–$53.19; the average listing price is $27.39 (sweet spot $15–$100). The average incumbent carries 751 reviews — the moat a new listing must climb.
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